Face Scrub
PassFace Scrub scores 66 out of 100, a Pass. Shoppers spend an estimated $6.6M a year here, demand is soft, at -7.0% this quarter, and an estimated 0.6% of orders come back.
- Flapen Score
- 66 / 100Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 4866
- Market size
- $6.6M/yr6.1M searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 39%top-5 click share · 32 brands · 797 sellers
Flapen Score
Face Scrub against its category
The dotted line is the Beauty & Personal Care average. Past it, Face Scrub is stronger. Inside it, weaker.
Market
The Face Scrub market on Amazon at a glance
Shoppers on Amazon United States searched for Face Scrub 6.1M times last year and spent an estimated $6.6M. The top 5 brands take 55% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 6.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.6M a year.
- Searches, last 12 months
- 6.1M
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 8.9%
- Market size, estimated
- $6.6Ma year
- Peak month
- January1.4× the quietest month
- Top search term
- face scrub1.2M searches a year
02 · Price
A sale here is worth $12.15.
Listings sell for $12.15 on average, from $4.19 to $32.13. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 6,000 to 8,000 of them. At $12.15 that is $73K to $97K a year per listing.
- Average price
- $12.15under the $15 to $100 sweet spot
- Price range
- $4.19–$32.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $73K–$97K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #27 within Polishes & Scrubs. It carries 18,197 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.1%
- Average rank
- #27in Polishes & Scrubs
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 18,197per listing
- Listings tracked
- 44
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Face Scrub products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
32 falling
Sellers
797
Top-5 brand share
55%
Top 20: 92%
Top-5 click share
39%
Top 20: 79%
Open market
40%
- Brand 125%
- Brand 210%
- Brand 39%
- Brand 47%
- Brand 55%
- Brand 65%
Demand
Face Scrub search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Face Scrub search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- face scrub1.2M/yr
- exfoliating face wash983K/yr
- face exfoliator700K/yr
- exfoliator448K/yr
- facial scrub380K/yr
- st ives facial scrub373K/yr
- face exfoliant235K/yr
- acure213K/yr
- apricot scrub176K/yr
- facial exfoliator194K/yr
Reviews and returns
What reviews say buyers love and hate about Face Scrub
We read the reviews and the return reasons for every product selling here.
“Allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Bio Oil Lotion
$654K/yr+95.9%
Glossier Futuredew Serum
$344K/yr+383.6%
Press on Toenails
$2.4M/yr+79.4%
Skulta Deep Peptide Eye Mask
$58K/yr>1,000%
Mineral Sunscreen Spray
$3.8M/yr+183.8%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Scrub questions
Answered from the same tracked data.