face scrub
Worth a lookShows a $6.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$6.6M$6.6M/yr · 6.1M searches
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Price range
Good$4.19–$32.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.15avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Review moat
Bad18,196.98avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, face scrub is a $6.6M/yr Amazon United States market (6.1M searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 66/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 500K–600K
- avg 6,000–8,000/product
- Revenue / yr
- $6.1M–$7.3M
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 8.9%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.1%
- Avg brand age
- 63 months
- Avg seller age
- 118 days
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
797
Top-5 brand share
55%
Top 20: 92%
Top-5 click share
39%
Top 20: 79%
Open market
40%
- St. Ives25%
- Paula's Choice10%
- Acure9%
- Dermalogica7%
- Aveeno5%
- No75%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 44 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
St. Ives Fresh Skin Apricot Face Scrub Deep Exfoliator Skin Care for Clean Glowing Skin Oil-free Facial Scrub Made with 100% Natural Exfoliants 6 oz
St. Ives$4.784.8★4,528 rev
Acure Brightening Facial Scrub - Exfoliating Face Wash Gentle Daily Scrubber & Exfoliator for Women & Men for Radiant Skin Cleansing Wash with Sea Kelp & French Green Clay - 4 fl oz
Acure$11.834.6★29,672 rev
Paulas Choice--SKIN PERFECTING 2% BHA Liquid Salicylic Acid Exfoliant--Facial Exfoliant for Blackheads Enlarged Pores Wrinkles & Fine Lines 4 oz Bottle
Paula's Choice$32.134.5★115,281 rev
Dermalogica Daily Microfoliant Face Exfoliator Scrub Powder with Salicylic Acid and Papaya Enzyme Achieve Brighter Smoother Skin Daily 0.45 oz
Dermalogica$19.454.6★13,251 rev
St. Ives Blackhead Clearing Face Scrub Clears Blackheads & Unclogs Pores Green Tea & Bamboo Salicylic Acid Acne Treatment Facial Scrub Moderate Exfoliator Skin Care with Natural Exfoliants 6 oz
St. Ives$4.674.6★21,488 rev
Newest
by launch date
MAREE Face Exfoliator Microdermabrasion Facial Scrub & Exfoliating Face Wash for Women Collagen & Glycolic Acid Gentle Scrub and Exfoliant Men Exfoliating Scrubber Exfoliante Facial Cleanser
MAREE$11.45717 rev
medicube Facial Cleanser Zero Pore Capsule Cleansing Foam
medicube$13.893,065 rev
The Ordinary Glycolic Acid 7% Exfoliating Toner Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone 3.4 Fl Oz
The Ordinary$8.7256,359 rev
Dr.Melaxin Peel Shot Black Rice Exfoliating Ampoule Face Exfoliator with AHA BHA Niacinamide Rice Bran Water Blackhead Remover Pore Minimizer Brightening Glass Skin Serum Korean Skin Care 2.7 oz
Dr.Melaxin$22.157,527 rev
Tree Hut Vanilla Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz
Tree Hut$8.676,866 rev
Trending
90-day click momentum
Gentle & Brightening Face Scrub with Sea Salt & Coconut Exfoliates Hydrates & Reduces Blemishes Balancing Facial Cleanser for All Skin Types 5.1 fl oz
VITAMINS AND SEA BEAUTY$9.234.6★
Amazon Essentials Deep Cleansing Exfoliating Scrub 5 Ounces 1-Pack (Previously Amazon Basics)
Amazon Essentials$4.194.2★
St. Ives Fresh Skin Apricot Face Scrub Deep Exfoliator Skin Care for Clean Glowing Skin Oil-free Facial Scrub Made with 100% Natural Exfoliants 6 oz
St. Ives$4.784.8★
The Ordinary Glycolic Acid 7% Exfoliating Toner Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone 8.1 Fl Oz
The Ordinary$12.924.7★
St. Ives Fresh Skin Apricot Face Scrub Deep Exfoliator Skin Care for Clean Glowing Skin Oil-free Facial Scrub Made with 100% Natural Exfoliants 6 oz 4 Pack
St. Ives$20.784.8★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great for textured skin”
“Leaves skin soft”
“its super affordable for the quality”
“Cleans Well”
“Not expensive”
“Nice clean smell”
“Excellent exfoliating”
“dries quickly”
“Works beautifully”
“Very effective”
What buyers complain about
“Allergic reaction”
“This chemically burned my skin”
“No results”
“Which is huge”
“not worth the price”
“Sticky Glue”
“Bad smell”
“Not recommended for dry skin”
“False advertisement”
“It was dry”
Top return reasons
Common questions
- Is face scrub profitable to sell on Amazon United States?
- The niche generates $6.6M/yr across 44 tracked products. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (66/100).
- How competitive is the face scrub niche?
- 32 brands and 797 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in face scrub?
- Top complaints mined from reviews: Allergies, Skin Health, Functionality-Overall. The return rate is 0.6%.
- When does demand for face scrub peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the face scrub niche?
- Listings span $4.19–$32.13; the average listing price is $12.15 (sweet spot $15–$100). The average incumbent carries 18,197 reviews — the moat a new listing must climb.
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