Is face scrub profitable to sell on Amazon United States?

The niche generates $6.6M/yr across 44 tracked products. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (66/100).

How competitive is the face scrub niche?

32 brands and 797 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in face scrub?

Top complaints mined from reviews: Allergies, Skin Health, Functionality-Overall. The return rate is 0.6%.

When does demand for face scrub peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the face scrub niche?

Listings span $4.19–$32.13; the average listing price is $12.15 (sweet spot $15–$100). The average incumbent carries 18,197 reviews — the moat a new listing must climb.

face scrub

Worth a look

Shows a $6.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$6.6M

$6.6M/yr · 6.1M searches

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Brand share

Great55%

top-5 brand share — no brand owns this niche

Competition

Great39%

top-5 click share — an open shelf

Price range

Good$4.19–$32.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.15

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Review moat

Bad18,196.98

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, face scrub is a $6.6M/yr Amazon United States market (6.1M searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 66/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

face scrub market data

Units sold / yr: 500K–600K; avg 6,000–8,000/product
Revenue / yr: $6.1M–$7.3M; units × avg price
Conversion rate: 8.9%
Avg BSR: #27
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.1%
Avg brand age: 63 months
Avg seller age: 118 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

797

Top-5 brand share

55%

Top 20: 92%

Top-5 click share

39%

Top 20: 79%

Open market

40%

St. Ives25%
Paula's Choice10%
Acure9%
Dermalogica7%
Aveeno5%
No75%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top face scrub search terms

face scrub1.2M/yr -6.7%6.9% conv.
exfoliating face wash983K/yr +0.4%5.6% conv.
face exfoliator700K/yr -12.3%5.1% conv.
exfoliator448K/yr -0.6%2.1% conv.
facial scrub380K/yr -11.3%7.3% conv.
st ives facial scrub373K/yr -11.3%12.1% conv.
face exfoliant235K/yr -7.9%5.7% conv.
acure213K/yr +7.2%2.6% conv.
apricot scrub176K/yr -7.3%13.0% conv.
facial exfoliator194K/yr -12.3%5.5% conv.

All search terms

Top face scrub products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

St. Ives Fresh Skin Apricot Face Scrub Deep Exfoliator Skin Care for Clean Glowing Skin Oil-free Facial Scrub Made with 100% Natural Exfoliants 6 oz

St. Ives$4.784.8★4,528 rev

Acure Brightening Facial Scrub - Exfoliating Face Wash Gentle Daily Scrubber & Exfoliator for Women & Men for Radiant Skin Cleansing Wash with Sea Kelp & French Green Clay - 4 fl oz

Acure$11.834.6★29,672 rev

Paulas Choice--SKIN PERFECTING 2% BHA Liquid Salicylic Acid Exfoliant--Facial Exfoliant for Blackheads Enlarged Pores Wrinkles & Fine Lines 4 oz Bottle

Paula's Choice$32.134.5★115,281 rev

Dermalogica Daily Microfoliant Face Exfoliator Scrub Powder with Salicylic Acid and Papaya Enzyme Achieve Brighter Smoother Skin Daily 0.45 oz

Dermalogica$19.454.6★13,251 rev

St. Ives Blackhead Clearing Face Scrub Clears Blackheads & Unclogs Pores Green Tea & Bamboo Salicylic Acid Acne Treatment Facial Scrub Moderate Exfoliator Skin Care with Natural Exfoliants 6 oz

St. Ives$4.674.6★21,488 rev

Newest

by launch date

MAREE Face Exfoliator Microdermabrasion Facial Scrub & Exfoliating Face Wash for Women Collagen & Glycolic Acid Gentle Scrub and Exfoliant Men Exfoliating Scrubber Exfoliante Facial Cleanser

MAREE$11.45717 rev

1y ago

medicube Facial Cleanser Zero Pore Capsule Cleansing Foam

medicube$13.893,065 rev

1y ago

Vitamin C Face Scrub Exfoliating Facial Wash with Retinol Facial Scrub Facial Exfoliating Scrub Facial Scrubs for Women Deep Cleansing Face Wash Cleanser for Women Men

IREV$8.861,240 rev

2y ago

Anua Heartleaf Quercetinol Pore Deep Cleansing Foam Face wash for Pore Refining Cleanser Hydrating Daily Facial Cleanser For Double Cleansing Gentle Foaming with BHA Korean Skincare 5.07 fl.oz.

ANUA$12.7820,027 rev

2y ago

Vitamin C and Turmeric Face Scrub Cream Organics Microdermabrasion Facial Scrub Exfoliating Clears Blackheads Improve Dark Spot Acne with Strawberry Extract Exfoliator 130g/4.5oz

POP MODERN.C$10.455,013 rev

4y ago

What buyers say about face scrub

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin14%

“Great for textured skin”

Soft Feel14%

“Leaves skin soft”

Quality-Overall11%

“its super affordable for the quality”

Cleansing10%

“Cleans Well”

Value For Money7%

“Not expensive”

Smell5%

“Nice clean smell”

Suitability Dry Skin4%

“Excellent exfoliating”

Moist/Dry4%

“dries quickly”

Efficiency3%

“Works beautifully”

Ease Of Use2%

“Very effective”

What buyers complain about

Allergies9%

“Allergic reaction”

Skin Health8%

“This chemically burned my skin”

Functionality-Overall6%

“No results”

Size-Overall6%

“Which is huge”

Value For Money6%

“not worth the price”

Adhesion/Stickiness4%

“Sticky Glue”

Smell4%

“Bad smell”

Suitability Dry Skin3%

“Not recommended for dry skin”

Advertised Vs Actual Product3%

“False advertisement”

Moist/Dry3%

“It was dry”

Top return reasons

Functionality-Overall16%

Size-Overall13%

Advertised Vs Actual Product12%

Value For Money8%

Leak-Proof5%