Face Scrub
PassFace Scrub scores 66 out of 100, a Pass. Shoppers spend an estimated $6.6M a year here, demand is soft, at -7.0% this quarter, and an estimated 0.6% of orders come back.
- Flapen Score
- 66 / 100Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 4866
- Market size
- $6.6M/yr6.1M searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 39%top-5 click share · 32 brands · 797 sellers
Flapen Score
Face Scrub against its category
The dotted line is the Beauty & Personal Care average. Past it, Face Scrub is stronger. Inside it, weaker.
Market
The Face Scrub market on Amazon at a glance
Shoppers on Amazon United States searched for Face Scrub 6.1M times last year and spent an estimated $6.6M. The top 5 brands take 55% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 6.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.6M a year.
- Searches, last 12 months
- 6.1M
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 8.9%
- Market size, estimated
- $6.6Ma year
- Peak month
- January1.4× the quietest month
- Top search term
- face scrub1.2M searches a year
02 · Price
A sale here is worth $12.15.
Listings sell for $12.15 on average, from $4.19 to $32.13. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 6,000 to 8,000 of them. At $12.15 that is $73K to $97K a year per listing.
- Average price
- $12.15under the $15 to $100 sweet spot
- Price range
- $4.19–$32.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $73K–$97K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #27 within Polishes & Scrubs. It carries 18,197 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.1%
- Average rank
- #27in Polishes & Scrubs
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 18,197per listing
- Listings tracked
- 44
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Face Scrub products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
St. Ives Fresh Skin Apricot Face Scrub Deep Exfoliator Skin Care for Clean Glowing Skin Oil-free Facial Scrub Made with 100% Natural Exfoliants 6 oz
- Price
- $4.78
- Rating
- 4.8/5
- Reviews
- 4,528
- Age
- 9y ago

Acure Brightening Facial Scrub - Exfoliating Face Wash Gentle Daily Scrubber & Exfoliator for Women & Men for Radiant Skin Cleansing Wash with Sea Kelp & French Green Clay - 4 fl oz
- Price
- $11.83
- Rating
- 4.6/5
- Reviews
- 29,672
- Age
- 15y ago

Paulas Choice--SKIN PERFECTING 2% BHA Liquid Salicylic Acid Exfoliant--Facial Exfoliant for Blackheads Enlarged Pores Wrinkles & Fine Lines 4 oz Bottle
- Price
- $32.13
- Rating
- 4.5/5
- Reviews
- 115,281
- Age
- 13y ago

Dermalogica Daily Microfoliant Face Exfoliator Scrub Powder with Salicylic Acid and Papaya Enzyme Achieve Brighter Smoother Skin Daily 0.45 oz
- Price
- $19.45
- Rating
- 4.6/5
- Reviews
- 13,251
- Age
- 17y ago

St. Ives Blackhead Clearing Face Scrub Clears Blackheads & Unclogs Pores Green Tea & Bamboo Salicylic Acid Acne Treatment Facial Scrub Moderate Exfoliator Skin Care with Natural Exfoliants 6 oz
- Price
- $4.67
- Rating
- 4.6/5
- Reviews
- 21,488
- Age
- 12y ago
Trending
estimated 90-day click momentum
St. Ives Fresh Skin Apricot Face Scrub Deep Exfoliator Skin Care for Clean Glowing Skin Oil-free Facial Scrub Made with 100% Natural Exfoliants 6 oz
- Price
- $4.78
- Rating
- 4.8/5
- Reviews
- 4,528
- Age
- 9y ago

St. Ives Fresh Skin Apricot Face Scrub Deep Exfoliator Skin Care for Clean Glowing Skin Oil-free Facial Scrub Made with 100% Natural Exfoliants 6 oz 4 Pack
- Price
- $20.78
- Rating
- 4.8/5
- Reviews
- 5,150
- Age
- 10y ago

Paulas Choice--SKIN PERFECTING 2% BHA Liquid Salicylic Acid Exfoliant--Facial Exfoliant for Blackheads Enlarged Pores Wrinkles & Fine Lines 4 oz Bottle
- Price
- $32.13
- Rating
- 4.5/5
- Reviews
- 115,281
- Age
- 13y ago

St. Ives Acne Control Apricot Face Scrub Deep Exfoliator Skin Care Prevents Acne for Radiant Skin Salicylic Acid Acne Treatment Facial Scrub Made with 100% Natural Exfoliants 6 oz 4 Pack
- Price
- $19.90
- Rating
- 4.8/5
- Reviews
- 8,314
- Age
- 10y ago

medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid 0.45% BHA Salicylic Acid | Ideal for All Korean Skin Care 70 Pads (1 Pack)
- Price
- $16.53
- Rating
- 4.6/5
- Reviews
- 27,398
- Age
- 5y ago
Newest
by launch date
MAREE Face Exfoliator Microdermabrasion Facial Scrub & Exfoliating Face Wash for Women Collagen & Glycolic Acid Gentle Scrub and Exfoliant Men Exfoliating Scrubber Exfoliante Facial Cleanser
- Price
- $11.45
- Rating
- 4.5/5
- Reviews
- 717
- Age
- 1y ago

medicube Facial Cleanser Zero Pore Capsule Cleansing Foam
- Price
- $13.89
- Rating
- 4.6/5
- Reviews
- 3,065
- Age
- 1y ago

Vitamin C Face Scrub Exfoliating Facial Wash with Retinol Facial Scrub Facial Exfoliating Scrub Facial Scrubs for Women Deep Cleansing Face Wash Cleanser for Women Men
- Price
- $8.86
- Rating
- 4.3/5
- Reviews
- 1,240
- Age
- 2y ago

Anua Heartleaf Quercetinol Pore Deep Cleansing Foam Face wash for Pore Refining Cleanser Hydrating Daily Facial Cleanser For Double Cleansing Gentle Foaming with BHA Korean Skincare 5.07 fl.oz.
- Price
- $12.78
- Rating
- 4.6/5
- Reviews
- 20,027
- Age
- 2y ago

Vitamin C and Turmeric Face Scrub Cream Organics Microdermabrasion Facial Scrub Exfoliating Clears Blackheads Improve Dark Spot Acne with Strawberry Extract Exfoliator 130g/4.5oz
- Price
- $10.45
- Rating
- 4.3/5
- Reviews
- 5,013
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
32 falling
Sellers
797
Est. top-5 brand share
55%
Top 20: 92%
Est. top-5 click share
39%
Top 20: 79%
Open market
40%
- St. Ives25%
- Paula's Choice10%
- Acure9%
- Dermalogica7%
- Aveeno5%
- No75%
Demand
Face Scrub search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Face Scrub search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- face scrub1.2M/yr
- exfoliating face wash983K/yr
- face exfoliator700K/yr
- exfoliator448K/yr
- facial scrub380K/yr
- st ives facial scrub373K/yr
- face exfoliant235K/yr
- acure213K/yr
- apricot scrub176K/yr
- facial exfoliator194K/yr
Reviews and returns
What reviews say buyers love and hate about Face Scrub
We read the reviews and the return reasons for every product selling here.
“Allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Scrub questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









