Face Roller

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-14.7%

Conversion, latest week

7.5%

Market size, estimated

$1.3Ma year

Peak month

December2.1× the quietest month

Top search term

face roller518K searches a year

Listings sell for $11.30 on average, from $4.47 to $32.04. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At $11.30 that is $57K to $68K a year per listing.

Average price

$11.30under the $15 to $100 sweet spot

Price range

$4.47–$32.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

5,000–6,000

Revenue per listing a year

$57K–$68K

Returns

1.3%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #343 within Skin Care Tools. It carries 10,515 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

4.7%

Average rank

#343in Skin Care Tools

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

10,515per listing

Listings tracked

21

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

31 months