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Face Reality Skincare

Fail

The top 5 brands take 100% of clicks, so Face Reality Skincare is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$253K/yr413K searches / yr
90-day growth
-1.6%search demand this quarter
Competition
74%top-5 click share · 4 brands · 31 sellers

Flapen Score

Face Reality Skincare against its category

The dotted line is the Beauty & Personal Care average. Past it, Face Reality Skincare is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Reality Skincare market on Amazon at a glance

Shoppers on Amazon United States searched for Face Reality Skincare 413K times last year and spent an estimated $253K. All 4 brands take every click. Demand peaks in Mar. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 413K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $253K a year.

Searches, last 12 months
413K
Growth, 90 days vs prior 90
-1.6%
Conversion, latest week
1.5%
Market size, estimated
$253Ka year
Peak month
March1.8× the quietest month
Top search term
face reality skincare248K searches a year

02 · Price

A sale here is worth $40.59.

Listings sell for $40.59 on average, from $17.37 to $67.11. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $40.59 that is $30K to $41K a year per listing.

Average price
$40.59inside the $15 to $100 sweet spot
Price range
$17.37–$67.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$30K–$41K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

13% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #1,771 within Cleansers. It carries 2,969 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
27%
Out of stock, average day
13.0%
Average rank
#1,771in Cleansers
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,969per listing
Listings tracked
15

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
66 months

Products

Top Face Reality Skincare products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 210%
  • Brand 32%
  • Brand 42%

Demand

Face Reality Skincare search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.8×

Search terms

Top Face Reality Skincare search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • face reality skincare248K/yr
  • face reality108K/yr
  • face reality cleanser34K/yr
  • face reality gentle cleanser5K/yr
  • face reality face wash5K/yr
  • face reality barrier balance creamy cleanser5K/yr
  • face reality ultra gentle cleanser5K/yr
  • skin reality3K/yr

Reviews and returns

What reviews say buyers love and hate about Face Reality Skincare

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Cleansing”
16%of negative reviews mention “Smell”
0.3%of orders come back
“Unpleasant smell”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Face Reality Skincare questions

Answered from the same tracked data.