Face Razors for Women
PassFace Razors for Women scores 70 out of 100, a Pass. Shoppers spend an estimated $15.4M a year here, demand is soft, at -3.7% this quarter, and an estimated 0.4% of orders come back.
- Flapen Score
- 70 / 100Top 1% of 10,978 Beauty & Personal Care niches · +22 vs the category median of 4870
- Market size
- $15.4M/yr6.6M searches / yr
- 90-day growth
- -3.7%search demand this quarter
- Competition
- 35%top-5 click share · 27 brands · 371 sellers
Flapen Score
Face Razors for Women against its category
The dotted line is the Beauty & Personal Care average. Past it, Face Razors for Women is stronger. Inside it, weaker.
Market
The Face Razors for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Face Razors for Women 6.6M times last year and spent an estimated $15.4M. The top 5 brands take 65% of clicks. Flapen scores it 70 out of 100, a Pass.
01 · Demand
An estimated 15.2% of those searches ended in a purchase.
Shoppers searched for this 6.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.4M a year.
- Searches, last 12 months
- 6.6M
- Growth, 90 days vs prior 90
- -3.7%
- Conversion, latest week
- 15.2%
- Market size, estimated
- $15.4Ma year
- Peak month
- November1.3× the quietest month
- Top search term
- dermaplane razor2.0M searches a year
02 · Price
A sale here is worth $15.33.
Listings sell for $15.33 on average, from $3.96 to $119.36. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 20,000 to 25,000 of them. At $15.33 that is $307K to $383K a year per listing.
- Average price
- $15.33inside the $15 to $100 sweet spot
- Price range
- $3.96–$119.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $307K–$383K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #39 within Men's. It carries 25,393 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #39in Men's
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 25,393per listing
- Listings tracked
- 43
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Face Razors for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
27 rising
Sellers
371
Top-5 brand share
65%
Top 20: 96%
Top-5 click share
35%
Top 20: 80%
Open market
31%
- Brand 136%
- Brand 213%
- Brand 37%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Face Razors for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Face Razors for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dermaplane razor2.0M/yr
- face razors for women969K/yr
- dermaplane razor for women face1.0M/yr
- dermaplane461K/yr
- face razor428K/yr
- facial razor200K/yr
- face razors207K/yr
- dermaplaning tool for face176K/yr
- tinkle razors for women face168K/yr
- facial razor for women236K/yr
Reviews and returns
What reviews say buyers love and hate about Face Razors for Women
We read the reviews and the return reasons for every product selling here.
“Never Worked”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Razors for Women questions
Answered from the same tracked data.