Face Oil
MaybeAn estimated 0.8% of orders come back. But demand is soft, at -19.4% this quarter, so Face Oil is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 4856
- Market size
- $1.5M/yr1.3M searches / yr
- 90-day growth
- -19.4%search demand this quarter
- Competition
- 55%top-5 click share · 16 brands · 61 sellers
Flapen Score
Face Oil against its category
The dotted line is the Beauty & Personal Care average. Past it, Face Oil is stronger. Inside it, weaker.
Market
The Face Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Face Oil 1.3M times last year and spent an estimated $1.5M. The top 5 brands take 76% of clicks. Demand peaks in Jan. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -19.4%
- Conversion, latest week
- 8.0%
- Market size, estimated
- $1.5Ma year
- Peak month
- January2.1× the quietest month
- Top search term
- face oil558K searches a year
02 · Price
A sale here is worth $15.10.
Listings sell for $15.10 on average, from $7.49 to $56.52. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $15.10 that is $45K to $60K a year per listing.
- Average price
- $15.10inside the $15 to $100 sweet spot
- Price range
- $7.49–$56.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $45K–$60K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Oils. It carries 22,469 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #55in Oils
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 22,469per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Face Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Palmers Cocoa Butter Formula Moisturizing Skin Therapy Oil for Face with Vitamin E C & 10 Pure Facial Oils Blend Rosehip Oil Fragrance 1 Ounce
- Price
- $9.17
- Rating
- 4.6/5
- Reviews
- 48,009
- Age
- 12y ago

The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone Supporting Skin Elasticity 1 Fl Oz
- Price
- $10.51
- Rating
- 4.6/5
- Reviews
- 6,267
- Age
- 9y ago

Cliganic Organic Jojoba Oil 100% Pure (4oz) | Moisturizing for Face Hair Skin & Nails | Natural Cold Pressed Hexane Free | Base Carrier Oil
- Price
- $9.95
- Rating
- 4.7/5
- Reviews
- 86,785
- Age
- 10y ago

Good Molecules Ultra-Hydrating Facial Oil - Face Moisturizer with Nourishing Sea Buckthorn and Camellia Oils - Hydrating Skin Care for Face
- Price
- $9.84
- Rating
- 4.7/5
- Reviews
- 1,120
- Age
- 3y ago

Palmers Cocoa Butter Formula Skin Therapy Cleansing Oil Gentle Makeup Remover with Rosehip Oil and Vitamin C 6.5 Ounce
- Price
- $9.36
- Rating
- 4.6/5
- Reviews
- 12,693
- Age
- 11y ago
Trending
estimated 90-day click momentum![[Hudsons Pick] SKIN1004 Madagascar Centella Ampoule Korean Face Serum with Centella Asiatica for Hydrating & Moisturizing Soothing Facial Serum for Skin Balance Korean Skin Care 3.38 fl.oz 100ml](https://m.media-amazon.com/images/I/31Kxg2RcOgL.jpg)
[Hudsons Pick] SKIN1004 Madagascar Centella Ampoule Korean Face Serum with Centella Asiatica for Hydrating & Moisturizing Soothing Facial Serum for Skin Balance Korean Skin Care 3.38 fl.oz 100ml
- Price
- $15.54
- Rating
- 4.7/5
- Reviews
- 9,046
- Age
- 9y ago

Cliganic Organic Jojoba Oil 100% Pure (2oz) | Natural Cold Pressed Unrefined Hexane Free Oil for Hair & Face | Base Carrier
- Price
- $8.98
- Rating
- 4.7/5
- Reviews
- 86,785
- Age
- 6y ago

Good Molecules Pure Cold-Pressed Rosehip Seed Oil - 100% Natural Rose Hip Oil Light Weight Face Moisturizer for Anti-Aging and Plumping - Hydrating Facial Skin Care
- Price
- $9.87
- Rating
- 4.6/5
- Reviews
- 1,052
- Age
- 5y ago

Good Molecules Ultra-Hydrating Facial Oil - Face Moisturizer with Nourishing Sea Buckthorn and Camellia Oils - Hydrating Skin Care for Face
- Price
- $9.84
- Rating
- 4.7/5
- Reviews
- 1,120
- Age
- 3y ago

Palmers Cocoa Butter Formula Skin Therapy Cleansing Oil Gentle Makeup Remover with Rosehip Oil and Vitamin C 6.5 Ounce
- Price
- $9.36
- Rating
- 4.6/5
- Reviews
- 12,693
- Age
- 11y ago
Newest
by launch date
Organic Face Oil for Women Facial Oil With Rosehip & Vitamin E for Skin
- Price
- $8.69
- Rating
- 4.5/5
- Reviews
- 373
- Age
- 1y ago

BYOMA Hydrating Recovery Oil - Luxury Face Oil with Squalane Jojoba Oil & Seabuckthorn Oil - Instant Radiant and Glowy Skin - Barrier Repair Facial Oil - 1.01 fl. oz
- Price
- $16.44
- Rating
- 4.6/5
- Reviews
- 2,175
- Age
- 2y ago

Good Molecules Ultra-Hydrating Facial Oil - Face Moisturizer with Nourishing Sea Buckthorn and Camellia Oils - Hydrating Skin Care for Face
- Price
- $9.84
- Rating
- 4.7/5
- Reviews
- 1,120
- Age
- 3y ago

Anua Heartleaf Pore Control Cleansing Oil Pore Cleanser Sebum Care Gentle Melting Oil Cleanser for Face Safe For All Skin Type Daily Hydrating Makeup Remover Korean Skin Care (6.76fl.oz)
- Price
- $16.82
- Rating
- 4.4/5
- Reviews
- 28,009
- Age
- 3y ago

Good Molecules Pure Cold-Pressed Rosehip Seed Oil - 100% Natural Rose Hip Oil Light Weight Face Moisturizer for Anti-Aging and Plumping - Hydrating Facial Skin Care
- Price
- $9.87
- Rating
- 4.6/5
- Reviews
- 1,052
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
61
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 95%
Open market
19%
- Palmer's28%
- The Ordinary19%
- Good Molecules13%
- Cliganic11%
- BYOMA5%
- Ancient Greek Remedy5%
Demand
Face Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.1×
Search terms
Top Face Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- face oil558K/yr
- facial oil189K/yr
- face oil for women163K/yr
- palmers face oil75K/yr
- facial oils42K/yr
- oil for face29K/yr
- face oil moisturizer31K/yr
- korean face oil21K/yr
- aceite para la cara17K/yr
- flora mirabilis face oil8K/yr
Reviews and returns
What reviews say buyers love and hate about Face Oil
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









