Is face oil profitable to sell on Amazon United States?

The niche generates $1.5M/yr across 24 tracked products. 90-day search growth is -19.4%. Flapen's verdict: Worth a look (56/100).

How competitive is the face oil niche?

16 brands and 61 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in face oil?

Top complaints mined from reviews: Smell, Allergies, Oily/Greasy. The return rate is 0.8%.

When does demand for face oil peak?

Demand peaks in Jan; the busiest month runs 2.1× the quietest.

What does it cost to enter the face oil niche?

Listings span $7.49–$56.52; the average listing price is $15.10 (sweet spot $15–$100). The average incumbent carries 22,469 reviews — the moat a new listing must climb.

face oil

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Market size

Great$1.5M

$1.5M/yr · 1.3M searches

Price range

Great$7.49–$56.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.10

avg listing price — sweet spot $15–$100

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-19.4%

90-day search growth — must beat 0% to launch

Review moat

Bad22,469.08

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, face oil is a $1.5M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan. Verdict: Worth a look — 56/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

face oil market data

Units sold / yr: 80K–100K; avg 3,000–4,000/product
Revenue / yr: $1.2M–$1.5M; units × avg price
Conversion rate: 8.0%
Avg BSR: #55
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 124 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

19%

Palmer's28%
The Ordinary19%
Good Molecules13%
Cliganic11%
BYOMA5%
Ancient Greek Remedy5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.4% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.1×

Open Trend

Top face oil search terms

face oil558K/yr -21.2%5.5% conv.
facial oil189K/yr -25.8%4.5% conv.
face oil for women163K/yr -20.9%5.5% conv.
palmers face oil75K/yr -8.3%18.6% conv.
facial oils42K/yr +3.4%1.4% conv.
oil for face29K/yr -16.1%3.3% conv.
face oil moisturizer31K/yr -30.7%3.7% conv.
korean face oil21K/yr -24.5%2.4% conv.
aceite para la cara17K/yr -11.0%0.9% conv.
flora mirabilis face oil8K/yr +133.8%1.4% conv.

All search terms

Top face oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Palmers Cocoa Butter Formula Moisturizing Skin Therapy Oil for Face with Vitamin E C & 10 Pure Facial Oils Blend Rosehip Oil Fragrance 1 Ounce

Palmer's$9.174.6★48,009 rev

The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone Supporting Skin Elasticity 1 Fl Oz

The Ordinary$10.514.6★6,267 rev

Cliganic Organic Jojoba Oil 100% Pure (4oz) | Moisturizing for Face Hair Skin & Nails | Natural Cold Pressed Hexane Free | Base Carrier Oil

Cliganic$9.954.7★86,785 rev

Good Molecules Ultra-Hydrating Facial Oil - Face Moisturizer with Nourishing Sea Buckthorn and Camellia Oils - Hydrating Skin Care for Face

Good Molecules$9.844.7★1,120 rev

Palmers Cocoa Butter Formula Skin Therapy Cleansing Oil Gentle Makeup Remover with Rosehip Oil and Vitamin C 6.5 Ounce

Palmer's$9.364.6★12,693 rev

Newest

by launch date

Organic Face Oil for Women Facial Oil With Rosehip & Vitamin E for Skin

MMPANG$8.69373 rev

1y ago

BYOMA Hydrating Recovery Oil - Luxury Face Oil with Squalane Jojoba Oil & Seabuckthorn Oil - Instant Radiant and Glowy Skin - Barrier Repair Facial Oil - 1.01 fl. oz

BYOMA$16.442,175 rev

2y ago

Good Molecules Ultra-Hydrating Facial Oil - Face Moisturizer with Nourishing Sea Buckthorn and Camellia Oils - Hydrating Skin Care for Face

Good Molecules$9.841,120 rev

3y ago

Anua Heartleaf Pore Control Cleansing Oil Pore Cleanser Sebum Care Gentle Melting Oil Cleanser for Face Safe For All Skin Type Daily Hydrating Makeup Remover Korean Skin Care (6.76fl.oz)

ANUA$16.8228,009 rev

3y ago

Good Molecules Pure Cold-Pressed Rosehip Seed Oil - 100% Natural Rose Hip Oil Light Weight Face Moisturizer for Anti-Aging and Plumping - Hydrating Facial Skin Care

Good Molecules$9.871,052 rev

5y ago

What buyers say about face oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“this is definitely a good quality oil”

Moist/Dry12%

“Super hydrating”

Soft Feel8%

“Goes on smooth”

Suitability Combination Skin8%

“this is so good with my skin”

Smell7%

“fragrance free”

Cleansing6%

“Good cleanser”

Suitability Dry Skin4%

“Helps my skin with dryness”

Suitability Oily Skin4%

“not oily”

Value For Money4%

“Not expensive”

Oily/Greasy4%

“Soaks in nice with no oily feeling”

What buyers complain about

Smell16%

“Bad smell”

Allergies8%

“itchy skin on my face”

Oily/Greasy6%

“Too greasy”

Moist/Dry4%

“were very dry”

Skin Health4%

“Skin got worse from the use”

Functionality-Overall3%

“No effectiveness”

Sensitivity-Overall3%

“I had burning”

Size-Overall2%

“The container is huge”

Suitability Dry Skin2%

“isnt the best for dry skin”

Value For Money2%

“Waste of money”

Top return reasons

Smell22%

Oily/Greasy12%

Leak-Proof9%

Advertised Vs Actual Product8%

Functionality-Overall7%

Value For Money6%

Size-Overall5%

Product Condition3%

Moist/Dry3%

Skin Health3%

Common questions

Is face oil profitable to sell on Amazon United States?: The niche generates $1.5M/yr across 24 tracked products. 90-day search growth is -19.4%. Flapen's verdict: Worth a look (56/100).
How competitive is the face oil niche?: 16 brands and 61 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in face oil?: Top complaints mined from reviews: Smell, Allergies, Oily/Greasy. The return rate is 0.8%.
When does demand for face oil peak?: Demand peaks in Jan; the busiest month runs 2.1× the quietest.
What does it cost to enter the face oil niche?: Listings span $7.49–$56.52; the average listing price is $15.10 (sweet spot $15–$100). The average incumbent carries 22,469 reviews — the moat a new listing must climb.