Face Moisturizer

Shoppers searched for this 22.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30.0M a year.

Searches, last 12 months

22.2M

Growth, 90 days vs prior 90

-4.8%

Conversion, latest week

8.2%

Market size, estimated

$30.0Ma year

Peak month

December1.6× the quietest month

Top search term

face moisturizer4.8M searches a year

Listings sell for $16.44 on average, from $6.59 to $24.04. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 80,000 to 100,000 of them. At $16.44 that is $1.3M to $1.6M a year per listing.

Average price

$16.44inside the $15 to $100 sweet spot

Price range

$6.59–$24.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

80,000–100,000

Revenue per listing a year

$1.3M–$1.6M

Returns

0.5%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Face Moisturizers. It carries 33,100 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#18in Face Moisturizers

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

33,100per listing

Listings tracked

22

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

63 months