Face Moisturizer
MaybeShoppers spend an estimated $30.0M a year here. But the average product has 33,100 reviews to catch up to, so Face Moisturizer is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 4856
- Market size
- $30.0M/yr22.2M searches / yr
- 90-day growth
- -4.8%search demand this quarter
- Competition
- 57%top-5 click share · 12 brands · 86 sellers
Flapen Score
Face Moisturizer against its category
The dotted line is the Beauty & Personal Care average. Past it, Face Moisturizer is stronger. Inside it, weaker.
Market
The Face Moisturizer market on Amazon at a glance
Shoppers on Amazon United States searched for Face Moisturizer 22.2M times last year and spent an estimated $30.0M. The top 5 brands take 82% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 22.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30.0M a year.
- Searches, last 12 months
- 22.2M
- Growth, 90 days vs prior 90
- -4.8%
- Conversion, latest week
- 8.2%
- Market size, estimated
- $30.0Ma year
- Peak month
- December1.6× the quietest month
- Top search term
- face moisturizer4.8M searches a year
02 · Price
A sale here is worth $16.44.
Listings sell for $16.44 on average, from $6.59 to $24.04. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 80,000 to 100,000 of them. At $16.44 that is $1.3M to $1.6M a year per listing.
- Average price
- $16.44inside the $15 to $100 sweet spot
- Price range
- $6.59–$24.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 80,000–100,000
- Revenue per listing a year
- $1.3M–$1.6M
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Face Moisturizers. It carries 33,100 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #18in Face Moisturizers
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 33,100per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Face Moisturizer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
86
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
15%
- Brand 159%
- Brand 28%
- Brand 37%
- Brand 45%
- Brand 54%
- Brand 64%
- Open — no brand owns it (6 brands, 15%)
Demand
Face Moisturizer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Face Moisturizer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- face moisturizer4.8M/yr
- la roche posay moisturizer4.0M/yr
- moisturizer3.6M/yr
- face cream1.1M/yr
- crema hidratante para la cara1.0M/yr
- face lotion942K/yr
- moisturizer face cream1.2M/yr
- facial moisturizer882K/yr
- laroche-posay moisturizer713K/yr
- korean moisturizer742K/yr
Reviews and returns
What reviews say buyers love and hate about Face Moisturizer
We read the reviews and the return reasons for every product selling here.
“Allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Bio Oil Lotion
$654K/yr+95.9%
Glossier Futuredew Serum
$344K/yr+383.6%
Press on Toenails
$2.4M/yr+79.4%
Skulta Deep Peptide Eye Mask
$58K/yr>1,000%
Mineral Sunscreen Spray
$3.8M/yr+183.8%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Moisturizer questions
Answered from the same tracked data.