face mask skin care
Worth a lookShows low returns (0.8%), but soft demand (-14.3% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Great$1.8M$1.8M/yr · 2.4M searches
Avg price
Great$15.47avg listing price — sweet spot $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Good$8.67–$21.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,935.39avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, face mask skin care is a $1.8M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
face mask skin care market data
- Units sold / yr
- 125K–150K
- avg 4,000–5,000/product
- Revenue / yr
- $1.9M–$2.3M
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
51
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
24%
- BIODANCE39%
- medicube16%
- DERMAL8%
- MEDIHEAL5%
- KONEUK5%
- mixsoon4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.4×
Top face mask skin care search terms
- korean face mask1.0M/yr
- hydrating face masks283K/yr
- hydrating face mask102K/yr
- korean mask96K/yr
- face mask korean82K/yr
- korean sheet mask88K/yr
- moisturizing face mask82K/yr
- korean face masks69K/yr
- facial treatments & masks113K/yr
- hydrating mask56K/yr
Top face mask skin care products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Face Mask Pore Minimizing Elasticity Plumping Travel Essentials & Self Care Gifts for Women Korean Skin Care | 1.19oz(34g) x 4ea
BIODANCE$16.124.5★42,854 rev
DERMAL 24 Combo Pack Made in Korea Facial Mask 20+ Years of K-Beauty Experience Premium Quality Korean Sheet Masks for Daily Skincare Routine
DERMAL$15.134.6★26,095 rev
medicube Wrapping Mask Collagen Overnight Peel Off Facial Mask | Elasticity & Hydration Care Reduces Sagging & Dullness | Hydrolyzed Collagen For Glowing Skin | Korean Skin Care 2.53 fl.oz
medicube$16.364.5★22,152 rev
BIODANCE Hydro Cera-nol Real Deep Mask Hydrating Overnight Hydrogel Face Mask Moisturizing Redness Reducing Quick Soothing After Sun Care Sunburn Relief Korean Skin Care |1.19oz(34g) x4ea
BIODANCE$16.524.6★3,052 rev
medicube Jelly Gel Mask with Salmon DNA PDRN Pink Collagen | Overnight Face Mask for Glass Glow Skin | Elasticity Hydrating Firming and Moisturizing | Korean Skincare 28g x 4ea
medicube$16.074.6★11,144 rev
Newest
by launch date
COSRX PDRN EXOSOME Glaze Wrapping Mask with SALMON DNA PDRN +123% Skin Hydration Instant Glow Easy Peel-Off Overnight Mask Elasticity & Firmness Care Korean Skin Care 1.69 fl. Oz
COSRX$13.601,413 rev
mixsoon Bean Collagen Hydrogel Mask Hydration All-In-One Firming Soothing Gel Formula Face Mask for Radiant Smooth Skin Stocking Stuffers 35g / 1.18 fl.oz. (5ea) Korean Glass Skin Care
mixsoon$16.21691 rev
Ebanel Bio Collagen Face Mask 4-Pack Hydrating Face Masks with 7 Peptides Hyaluronic Acid Niacinamide Centella Rose Water Ceramide and B5 Glass Skin Tightening and Lifting Korean Sheet Masks
Ebanel$18.62245 rev
Anua PDRN Hyaluronic Acid Capsule 100 Serum Mask Hydrating & Soothing Face Mask for Glass Skin Dewy Glow and Firm Looking Skin Salmon DNA & Collagen Lightweight Texture Korean Skin Care (10EA)
ANUA$21.68389 rev
![MEDIHEAL Essential Face Mask [Collagen] 10 pcs. for Plumping Hydration Glass Skin & Skin Nourishment - Travel Essentials Korean Beauty Sheet Mask](https://m.media-amazon.com/images/I/41XRyWl1mCL.jpg)
MEDIHEAL Essential Face Mask [Collagen] 10 pcs. for Plumping Hydration Glass Skin & Skin Nourishment - Travel Essentials Korean Beauty Sheet Mask
MEDIHEAL$15.18258 rev
Trending
90-day click momentum
Rael Face Mask Skin Care Collagen Face Masks - Bamboo Facial Sheet Mask Korean Skincare with Collagen Essence and Fruit Extracts Nourishing and Hydrating All Skin Types (Collagen 5 Sheets)
Rael$14.354.4★
MEDIHEAL Essential Face Mask [Collagen] 10 pcs. for Plumping Hydration Glass Skin & Skin Nourishment - Travel Essentials Korean Beauty Sheet Mask
MEDIHEAL$15.184.8★
COSRX PDRN EXOSOME Glaze Wrapping Mask with SALMON DNA PDRN +123% Skin Hydration Instant Glow Easy Peel-Off Overnight Mask Elasticity & Firmness Care Korean Skin Care 1.69 fl. Oz
COSRX$13.604.5★
BIODANCE Rejuvenating Caviar PDRN Real Deep Mask Overnight Hydrogel Face Mask Skin Firming Radiance Enhancing Skin Recovery Korean Skin Care Self Care Gifts for Women | 1.19oz(34g) x 4ea
BIODANCE$17.424.5★
mixsoon Bean Collagen Hydrogel Mask Hydration All-In-One Firming Soothing Gel Formula Face Mask for Radiant Smooth Skin Stocking Stuffers 35g / 1.18 fl.oz. (5ea) Korean Glass Skin Care
mixsoon$16.214.7★
What buyers say about face mask skin care
What buyers praise and complain about, mined from review topics.What buyers love
“Helps my dry skin”
“Leaves your face so soft”
“GREAT FOR SENSITIVE SKIN”
“Great quality the prices is affordable —I recommend this product”
“Soft shine”
“It definitely works extremely well for dry skin”
“Amazing value”
“Ease of use”
“As described”
“Very nice to apply”
What buyers complain about
“ALLERGIC REACTION”
“breaks apart”
“does not moisturize”
“Difficult to put on”
“Expensive”
“Developed rash burnt my skin”
“Very small”
“This product is not made good”
“wouldnt stick”
“Bad for sensitive skin”
Top return reasons
Common questions
- Is face mask skin care profitable to sell on Amazon United States?
- The niche generates $1.8M/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the face mask skin care niche?
- 16 brands and 51 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in face mask skin care?
- Top complaints mined from reviews: Allergies, Durability, Moist/Dry. The return rate is 0.8%.
- When does demand for face mask skin care peak?
- Demand peaks in Jul–Aug–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the face mask skin care niche?
- Listings span $8.67–$21.68; the average listing price is $15.47 (sweet spot $15–$100). The average incumbent carries 6,935 reviews — the moat a new listing must climb.