Face Mask Skin Care

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

-14.3%

Conversion, latest week

5.0%

Market size, estimated

$1.8Ma year

Peak month

August2.4× the quietest month

Top search term

korean face mask1.0M searches a year

Listings sell for $15.47 on average, from $8.67 to $21.68. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $15.47 that is $62K to $77K a year per listing.

Average price

$15.47inside the $15 to $100 sweet spot

Price range

$8.67–$21.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

4,000–5,000

Revenue per listing a year

$62K–$77K

Returns

0.8%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Masks. It carries 6,935 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#29in Masks

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

6,935per listing

Listings tracked

23

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months