Is face mask maker profitable to sell on Amazon United States?

The niche generates $52K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (35/100).

How competitive is the face mask maker niche?

6 brands and 7 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in face mask maker?

Top complaints mined from reviews: Functionality-Overall, Instructions/User Manual/Troubleshooting, Water Resistance. The return rate is 4.5%.

When does demand for face mask maker peak?

Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the face mask maker niche?

Listings span $25.01–$72.53; the average listing price is $45.54 (sweet spot $15–$100). The average incumbent carries 132 reviews — the moat a new listing must climb.

face mask maker

Skip it

A concentrated shelf (top 5 take 94% of clicks) — this niche doesn't clear our bar today.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$45.54

avg listing price — sweet spot $15–$100

Price range

Incredible$25.01–$72.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great131.71

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Growth

Bad-7.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$52K

$52K/yr · 102K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

Bad94%

top-5 click share — a locked-up shelf

Signals Low Review Barrier Quality Gap

According to Flapen's Amazon United States niche tracking, face mask maker is a $52K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

face mask maker market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $46K–$57K; units × avg price
Conversion rate: 1.1%
Avg BSR: #2,132
Page quality: 0%
Prime: 86%
Sponsored: 71%
Out of stock: 34.3%
Avg brand age: 37 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

DeMoce47%
GVMSOR24%
WAONIQ17%
Flylin6%
Hcircome3%
Bryzalor3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top face mask maker search terms

face mask maker37K/yr -3.9%0.8% conv.
face mask maker machine22K/yr -3.6%0.8% conv.
face mask machine12K/yr -20.2%0.6% conv.
maquina para hacer mascarillas faciales7K/yr +4.0%0.8% conv.
mask maker5K/yr +28.9%0.4% conv.
diy face mask kit5K/yr -26.0%0.9% conv.
face mask making kit3K/yr +4.8%0.3% conv.
mask maker machine3K/yr -8.0%0.9% conv.
face mask machine maker3K/yr -29.2%0.7% conv.
make your own face mask4K/yr -32.8%0.6% conv.

All search terms

Top face mask maker products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DIY Face Mask Maker Machine Automatic Facial Mask Machine for Fresh Jelly Masks Automatic Home Spa Skincare Device Facial Care Tool Beauty Gift for Girls

DeMoce$53.734.4★353 rev

Face Mask Maker - Automatic Face Mask Maker Machine with Collagen DIY Fruit Vegetable Face Mask Maker Home Making Beauty Facial SPA Gifts for Women Girls

GVMSOR$51.524.3★8 rev

WAONIQ Face Mask Maker Machine DIY Natural Fruit & Vegetable Mask with 32Pcs Collagen Automatic Facial Skin Care Machine for SPA Treatments (Rechargeable)

WAONIQ$27.833.6★309 rev

WAONIQ Face Mask Maker with 16 Pcs Collagen DIY Natural Fruit Vegetable Mask Automatic Face Mask Machine for Eye Chest Hand Neck Skin Care SPA Facial Skin

WAONIQ$25.013.4★107 rev

Flylin Facial Mask Machine Face Mask Maker Multi-Function Natural Fruit Vegetable Collagen Cream Mask Machine USB Rechargeable DIY Automatic Facial Care Face Mask Maker Machine

Flylin$35.263.8★19 rev

Newest

by launch date

Face Mask Maker - Automatic Face Mask Maker Machine with Collagen DIY Fruit Vegetable Face Mask Maker Home Making Beauty Facial SPA Gifts for Women Girls

GVMSOR$51.528 rev

7mo ago

Hcircome Face Mask Maker Updated Facial Mask Machine with 32pcs Collagen Pills Make Face Masks Kit Home Automatic DIY Face Mask Maker Facial Cream Maker Gifts for Women Girls

Hcircome$72.530 rev

3y ago

WAONIQ Face Mask Maker with 16 Pcs Collagen DIY Natural Fruit Vegetable Mask Automatic Face Mask Machine for Eye Chest Hand Neck Skin Care SPA Facial Skin

WAONIQ$25.01107 rev

3y ago

WAONIQ Face Mask Maker Machine DIY Natural Fruit & Vegetable Mask with 32Pcs Collagen Automatic Facial Skin Care Machine for SPA Treatments (Rechargeable)

WAONIQ$27.83309 rev

4y ago

Flylin Facial Mask Machine Face Mask Maker Multi-Function Natural Fruit Vegetable Collagen Cream Mask Machine USB Rechargeable DIY Automatic Facial Care Face Mask Maker Machine

Flylin$35.2619 rev

4y ago

What buyers say about face mask maker

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose33%

“Christmas gift”

Soft Feel17%

“Once applied, it feels very relaxing, and as time passes the mask dries on your face into a thin layer, similar to Korean sleeping masks”

Ease Of Use17%

“Its easy to use”

Instructions/User Manual/Troubleshooting17%

“the instructions are clear”

What buyers complain about

Functionality-Overall30%

“I originally thought it didnt work”

Instructions/User Manual/Troubleshooting20%

“The instructions are complicated”

Water Resistance20%

“Always get masks that are too watery even after following direction”

Size-Overall20%

“Smaller than I thought”

Top return reasons

Functionality-Overall43%

Advertised Vs Actual Product13%

Defective Material/Parts13%

Quality-Overall7%

Product Condition4%

Size-Overall4%

Charging4%

Ease Of Use3%

Compatibility-Overall2%

Leak-Proof2%

Common questions

Is face mask maker profitable to sell on Amazon United States?: The niche generates $52K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (35/100).
How competitive is the face mask maker niche?: 6 brands and 7 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in face mask maker?: Top complaints mined from reviews: Functionality-Overall, Instructions/User Manual/Troubleshooting, Water Resistance. The return rate is 4.5%.
When does demand for face mask maker peak?: Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the face mask maker niche?: Listings span $25.01–$72.53; the average listing price is $45.54 (sweet spot $15–$100). The average incumbent carries 132 reviews — the moat a new listing must climb.