Is face mask bulk profitable to sell on Amazon United States?

The niche generates $34K/yr across 24 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Skip it (39/100).

How competitive is the face mask bulk niche?

10 brands and 22 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in face mask bulk?

Top complaints mined from reviews: Allergies, Size-Overall, Smell. The return rate is 0.7%.

When does demand for face mask bulk peak?

Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the face mask bulk niche?

Listings span $8.24–$35.49; the average listing price is $18.71 (sweet spot $15–$100). The average incumbent carries 9,338 reviews — the moat a new listing must climb.

face mask bulk

Skip it

A small market ($34K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$18.71

avg listing price — sweet spot $15–$100

Price range

Great$8.24–$35.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad90%

top-5 brand share — brand-locked demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,337.88

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-21.7%

90-day search growth — must beat 0% to launch

Market size

Bad$34K

$34K/yr · 56K searches

According to Flapen's Amazon United States niche tracking, face mask bulk is a $34K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

face mask bulk market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $56K–$75K; units × avg price
Conversion rate: 3.3%
Avg BSR: #169
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.5%
Avg brand age: 41 months
Avg seller age: 130 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

DERMAL52%
KONEUK28%
Aottom4%
ANUA3%
Meleell3%
ZealSea3%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top face mask bulk search terms

bulk face masks individually wrapped20K/yr -19.3%4.1% conv.
dermal face mask7K/yr -7.0%7.5% conv.
bulk face masks skincare7K/yr -29.0%3.0% conv.
facial mask bulk4K/yr -6.2%3.7% conv.
face masks in bulk4K/yr +4.3%3.6% conv.
dermal face masks2K/yr -2.2%2.8% conv.
dermal mask3K/yr -16.3%7.3% conv.
dermal korea collagen essence3K/yr -44.5%1.5% conv.
dermal collagen essence mask2K/yr -64.8%7.9% conv.
dermal face masks korean3K/yr -67.6%5.9% conv.

All search terms

Top face mask bulk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DERMAL 24 Combo Pack Made in Korea Facial Mask 20+ Years of K-Beauty Experience Premium Quality Korean Sheet Masks for Daily Skincare Routine

DERMAL$15.134.6★26,095 rev

KONEUK 60 Pack Collagen Essence Face Masks Skincare for Women Hydrating Sheet Face Masks Suitable for Dry and Sensitive Skin Bulk Facial Masks for Women Skin Care Face Mask Gifts Set for Spa Party

KONEUK$24.574.6★1,420 rev

DERMAL Collagen Essence Sheet Mask 16 Combo Pack - 16 Days Daily Skin Therapy for Glow - Aloe Snail Vitamin Variety Gift Set - K-Beauty

DERMAL$11.324.5★40,167 rev

DERMAL 48 Combo Pack Made in Korea Facial Mask 20+ Years of K-Beauty Experience Premium Quality Korean Sheet Masks for Daily Skincare Routine

DERMAL$26.834.6★26,095 rev

KONEUK 14 Pack Sheet Face Masks Skincare Hydrating Face Masks Suitable for Dry Skin Bulk Facial Mask Set for Women Skin Care Face Mask Gifts Set for Face Spa

KONEUK$8.674.6★2,791 rev

Newest

by launch date

Aottom 30pcs Face Masks Skincare Bulk Facial Masks for Women Skin Care Sheet Masks with Natural Ingredients Gifts Set for Face Spa Birthday Party Spa Gift

Aottom$14.6215 rev

6mo ago

60 Pack Bulk Collagen Facial Masks moisturizing & Hydrating Face Masks for Women Skincare for All Skin Types Bulk Sheet Mask Skin Care Gifts Sleepover Party for Teen Girls(12 Types x 5 Pcs)

VESPRO$26.8523 rev

9mo ago

KONEUK 54 Pack Bulk Sheet Face Masks Skincare Hydrating and Moisturizing Face Mask for All Skin Types Collagen Facial Masks for Skin Care Spa Birthday Party Supplies (9 Types x 6 Pcs)

KONEUK$23.52123 rev

11mo ago

ZealSea EWG Face Mask Skincare Set Spa Sleepover Party Gifts for Teen Girl

ZealSea$14.44337 rev

11mo ago

KONEUK 12 Pack Collagen Hydrating Face Masks Skincare Sheet Face Mask for All Skin Types Facial Masks Set for Women Skin Care Face Mask Bulk Spa Gifts for Women

KONEUK$8.24356 rev

1y ago

What buyers say about face mask bulk

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money16%

“Great deal”

Moist/Dry15%

“Super hydrating”

Quality-Overall13%

“are extremely happy with the quality my tenants are excited to see them”

Soft Feel10%

“Leaves your face so soft”

Suitability Combination Skin7%

“great for sensitive skin”

Gifting Purpose7%

“Cute gifts”

Smell5%

“The scents are delightful”

Allergies3%

“No irritation and I have sensitive skin”

Ease Of Use3%

“Easy to use”

Suitability Dry Skin3%

“Very good for dry skin”

What buyers complain about

Allergies17%

“It's incredibly irritating”

Size-Overall10%

“Not the right fit for me”

Smell8%

“They all just smell like jelly”

Moist/Dry6%

“do not make my face feel moisturized as I want”

Value For Money4%

“Definitely not worth it”

Skin Health4%

“Burns the face”

Quality-Overall3%

“The quality was not great”

Adhesion/Stickiness3%

“Leaves your face feeling sticky”

Thickness3%

“Those are not as thick as I had expected”

Advertised Vs Actual Product3%

“These are advertised as collagen masks, but they do not contain collagen...”

Top return reasons

Advertised Vs Actual Product15%

Size-Overall12%

Value For Money9%

Quality-Overall8%

Leak-Proof7%

Functionality-Overall7%