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Face Mask Brush

Fail

Prices span $3.98–$7.81, mostly outside the sweet spot, so Face Mask Brush is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$350K/yr572K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
68%top-5 click share · 13 brands · 14 sellers

Flapen Score

Face Mask Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Face Mask Brush is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Mask Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Face Mask Brush 572K times last year and spent an estimated $350K. The top 5 brands take 79% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 572K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $350K a year.

Searches, last 12 months
572K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
10.5%
Market size, estimated
$350Ka year
Peak month
March1.5× the quietest month
Top search term
face mask applicator141K searches a year

02 · Price

A sale here is worth $5.82.

Listings sell for $5.82 on average, from $3.98 to $7.81. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $5.82 that is $23K to $29K a year per listing.

Average price
$5.82under the $15 to $100 sweet spot
Price range
$3.98–$7.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
$23K–$29K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Makeup Brushes & Tools. It carries 8,496 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#88in Makeup Brushes & Tools
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
8,496per listing
Listings tracked
17

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Face Mask Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

14

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

16%

  • Brand 133%
  • Brand 224%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (7 brands, 16%)

Demand

Face Mask Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Face Mask Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • face mask applicator141K/yr
  • face mask brush79K/yr
  • mask brush45K/yr
  • mask applicator20K/yr
  • mask applicator tool49K/yr
  • silicone face mask applicator23K/yr
  • face mask brush applicator30K/yr
  • mask brushes for facials27K/yr
  • medicube brush14K/yr
  • face mask spatula22K/yr

Reviews and returns

What reviews say buyers love and hate about Face Mask Brush

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Application”
13%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Just wasnt the right fit for me”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Face Mask Brush questions

Answered from the same tracked data.