Face Mask
MaybeShoppers spend an estimated $17.0M a year here. But the average product has 30,576 reviews to catch up to, so Face Mask is a Maybe.
- Flapen Score
- 62 / 100Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 4862
- Market size
- $17.0M/yr20.3M searches / yr
- 90-day growth
- -7.9%search demand this quarter
- Competition
- 47%top-5 click share · 21 brands · 106 sellers
Flapen Score
Face Mask against its category
The dotted line is the Beauty & Personal Care average. Past it, Face Mask is stronger. Inside it, weaker.
Market
The Face Mask market on Amazon at a glance
Shoppers on Amazon United States searched for Face Mask 20.3M times last year and spent an estimated $17.0M. The top 5 brands take 58% of clicks. Demand peaks in Jan–Dec. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 20.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17.0M a year.
- Searches, last 12 months
- 20.3M
- Growth, 90 days vs prior 90
- -7.9%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $17.0Ma year
- Peak month
- December1.9× the quietest month
- Top search term
- face mask6.9M searches a year
02 · Price
A sale here is worth $13.30.
Listings sell for $13.30 on average, from $6.49 to $33.40. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 50,000 to 60,000 of them. At $13.30 that is $665K to $798K a year per listing.
- Average price
- $13.30under the $15 to $100 sweet spot
- Price range
- $6.49–$33.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 50,000–60,000
- Revenue per listing a year
- $665K–$798K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Masks. It carries 30,576 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #12in Masks
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 30,576per listing
- Listings tracked
- 30
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Face Mask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
106
Top-5 brand share
58%
Top 20: 99%
Top-5 click share
47%
Top 20: 89%
Open market
36%
- Brand 124%
- Brand 210%
- Brand 39%
- Brand 49%
- Brand 56%
- Brand 66%
Demand
Face Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Face Mask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- face mask6.9M/yr
- mask2.6M/yr
- face masks1.7M/yr
- face masks skincare1.5M/yr
- collagen face mask988K/yr
- korean face mask1.0M/yr
- masks801K/yr
- mascarillas para la cara581K/yr
- collagen mask580K/yr
- masks disposable506K/yr
Reviews and returns
What reviews say buyers love and hate about Face Mask
We read the reviews and the return reasons for every product selling here.
“ALLERGIC REACTION”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Mask questions
Answered from the same tracked data.