Face Mask

Shoppers searched for this 20.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17.0M a year.

Searches, last 12 months

20.3M

Growth, 90 days vs prior 90

-7.9%

Conversion, latest week

6.3%

Market size, estimated

$17.0Ma year

Peak month

December1.9× the quietest month

Top search term

face mask6.9M searches a year

Listings sell for $13.30 on average, from $6.49 to $33.40. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 50,000 to 60,000 of them. At $13.30 that is $665K to $798K a year per listing.

Average price

$13.30under the $15 to $100 sweet spot

Price range

$6.49–$33.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

50,000–60,000

Revenue per listing a year

$665K–$798K

Returns

0.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Masks. It carries 30,576 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#12in Masks

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

30,576per listing

Listings tracked

30

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months