Is face mask profitable to sell on Amazon United States?

The niche generates $17.0M/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Worth a look (62/100).

How competitive is the face mask niche?

21 brands and 106 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in face mask?

Top complaints mined from reviews: Allergies, Size-Overall, Quality-Overall. The return rate is 0.7%.

When does demand for face mask peak?

Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the face mask niche?

Listings span $6.49–$33.40; the average listing price is $13.30 (sweet spot $15–$100). The average incumbent carries 30,576 reviews — the moat a new listing must climb.

face mask

Worth a look

Shows a $17.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$17.0M

$17.0M/yr · 20.3M searches

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Brand share

Great58%

top-5 brand share — no brand owns this niche

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.49–$33.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$13.30

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.9%

90-day search growth — must beat 0% to launch

Review moat

Bad30,575.97

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, face mask is a $17.0M/yr Amazon United States market (20.3M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 62/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

face mask market data

Units sold / yr: 1.0M–1.0M; avg 50,000–60,000/product
Revenue / yr: $13.3M–$13.3M; units × avg price
Conversion rate: 6.3%
Avg BSR: #12
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

106

Top-5 brand share

58%

Top 20: 99%

Top-5 click share

47%

Top 20: 89%

Open market

36%

BIODANCE24%
3M10%
medicube9%
Geyoga9%
NNPCBT6%
KONEUK6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top face mask search terms

face mask6.9M/yr -5.4%3.3% conv.
mask2.6M/yr -10.6%2.9% conv.
face masks1.7M/yr -7.2%4.6% conv.
face masks skincare1.5M/yr -9.4%2.6% conv.
collagen face mask988K/yr -8.1%5.1% conv.
korean face mask1.0M/yr -5.3%3.0% conv.
masks801K/yr -9.9%6.5% conv.
mascarillas para la cara581K/yr -6.3%1.7% conv.
collagen mask580K/yr -1.7%5.0% conv.
masks disposable506K/yr -12.3%8.4% conv.

All search terms

Top face mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Face Mask Pore Minimizing Elasticity Plumping Travel Essentials & Self Care Gifts for Women Korean Skin Care | 1.19oz(34g) x 4ea

BIODANCE$16.124.5★42,854 rev

Geyoga 6 Pcs 6/9 Pcs Summer UV Protection Cooling Neck Gaiter Scarf Face Clothing Neck Gaiter Mask Sunscreen Breathable Bandana (Classic Color)

Geyoga$9.574.4★10,850 rev

3M 8210 Particulate Respirator N95 Pack of 20 Disposable Respirators NIOSH APPROVED Two-Strap Cup Style Design Lightweight with Cushioning Nose Foam

3M$15.834.4★19,430 rev

NNPCBT 100PCS 3 Ply Black Disposable Face Mask Filter Protection Face Masks

NNPCBT$9.134.6★154,234 rev

KONEUK 14 Pack Sheet Face Masks Skincare Hydrating Face Masks Suitable for Dry Skin Bulk Facial Mask Set for Women Skin Care Face Mask Gifts Set for Face Spa

KONEUK$8.674.6★2,791 rev

Newest

by launch date

VEVOX N95 Masks for Adults NIOSH Approved 10 Pack Valved Particulate Respirator with Comfort-Plus Seal Dust Masks for Construction Work Sanding Woodworking Mold Drywall & Pollen

VEVOX$20.87128 rev

9mo ago

KONEUK 9 Pack Collagen Face Masks Skincare for Women Hydrating Sheet Face Masks Suitable for All Skin Types Bulk Facial Masks for Women Skin Care Face Mask Gifts Set for Spa Party

KONEUK$6.491,420 rev

1y ago

medicube Jelly Gel Mask with Salmon DNA PDRN Pink Collagen | Overnight Face Mask for Glass Glow Skin | Elasticity Hydrating Firming and Moisturizing | Korean Skincare 28g x 4ea

medicube$16.0711,144 rev

1y ago

HIWUP KN95 Face Masks 50 Pack Breathable Comfortable and Disposable KN95 Mask Black

HIWUP$10.723,736 rev

2y ago

KONEUK 14 Pack Sheet Face Masks Skincare Hydrating Face Masks Suitable for Dry Skin Bulk Facial Mask Set for Women Skin Care Face Mask Gifts Set for Face Spa

KONEUK$8.672,791 rev

2y ago

What buyers say about face mask

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry13%

“Dries fast”

Quality-Overall12%

“Great quality the prices is affordable —I recommend this product”

Soft Feel10%

“Makes my skin so soft”

Suitability Combination Skin9%

“So good for ur skin”

Value For Money6%

“Great deal”

Suitability Dry Skin5%

“Good for dry skin”

Brightness/Shine/Glow5%

“Soft shine”

Comfort-Overall4%

“It's comfortable”

Advertised Vs Actual Product4%

“As described”

Size-Overall4%

“Mask fits well”

What buyers complain about

Allergies10%

“ALLERGIC REACTION”

Size-Overall6%

“Really tight”

Quality-Overall6%

“Very low quality product”

Durability5%

“breaks apart”

Value For Money5%

“Expensive”

Smell4%

“Chemical smell”

Ease Of Use4%

“Hard to open”

Thickness4%

“It is thicker starting out”

Moist/Dry4%

“does not moisturize”

Skin Health3%

“Burned my skin”

Top return reasons

Size-Overall12%

Functionality-Overall12%

Value For Money11%

Advertised Vs Actual Product11%

Moist/Dry4%

Thin4%

Quality-Overall4%

Smell3%