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Face Exfoliator Sponge

Fail

The top 5 brands take 100% of clicks, so Face Exfoliator Sponge is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$641K/yr318K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
84%top-5 click share · 3 brands · 48 sellers

Flapen Score

Face Exfoliator Sponge against its category

The dotted line is the Beauty & Personal Care average. Past it, Face Exfoliator Sponge is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Exfoliator Sponge market on Amazon at a glance

Shoppers on Amazon United States searched for Face Exfoliator Sponge 318K times last year and spent an estimated $641K. All 3 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 18.4% of those searches ended in a purchase.

Shoppers searched for this 318K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $641K a year.

Searches, last 12 months
318K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
18.4%
Market size, estimated
$641Ka year
Peak month
January1.2× the quietest month
Top search term
buff puff103K searches a year

02 · Price

A sale here is worth $10.93.

Listings sell for $10.93 on average, from $4.93 to $27.90. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $10.93 that is $44K to $55K a year per listing.

Average price
$10.93under the $15 to $100 sweet spot
Price range
$4.93–$27.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
$44K–$55K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Bath & Bathing Accessories. It carries 4,235 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#42in Bath & Bathing Accessories
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
4,235per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Face Exfoliator Sponge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 217%
  • Brand 39%

Demand

Face Exfoliator Sponge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Face Exfoliator Sponge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • buff puff103K/yr
  • buff puff facial sponge72K/yr
  • buf puf32K/yr
  • buff puff exfoliating facial sponge24K/yr
  • buf puf facial sponge19K/yr
  • facial exfoliating sponge9K/yr
  • face exfoliator sponge11K/yr
  • buff puffs for face exfoliating5K/yr
  • face buff puff4K/yr
  • face scrubber sponge5K/yr

Reviews and returns

What reviews say buyers love and hate about Face Exfoliator Sponge

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Cleansing”
17%of negative reviews mention “Hard Feel”
0.2%of orders come back
“a little more rough than I expected”
A buyer, on “Hard Feel”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Face Exfoliator Sponge questions

Answered from the same tracked data.