Face Balm

Shoppers searched for this 504K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $508K a year.

Searches, last 12 months

504K

Growth, 90 days vs prior 90

+25.6%

Conversion, latest week

5.2%

Market size, estimated

$508Ka year

Peak month

March1.8× the quietest month

Top search term

miracle balm308K searches a year

Listings sell for $19.46 on average, from $8.94 to $33.01. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $19.46 that is $15K to $19K a year per listing.

Average price

$19.46inside the $15 to $100 sweet spot

Price range

$8.94–$33.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$15K–$19K

Returns

0.7%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 29.0% of listings are out of stock. The average listing ranks #668 within Creams. It carries 587 reviews at 3.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

89%

Out of stock, average day

29.0%

Average rank

#668in Creams

Average rating

3.67 starsAmazon United States average 4.42 stars

Average reviews

587per listing

Listings tracked

28

22 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

22

Successful launches

14Amazon's first-year sales bar

Average brand age

41 months