Face Balm
PassFace Balm scores 69 out of 100, a Pass. Shoppers spend an estimated $508K a year here, search demand grew +25.6% this quarter, and an estimated 0.7% of orders come back.
- Flapen Score
- 69 / 100Top 1% of 10,978 Beauty & Personal Care niches · +21 vs the category median of 4869
- Market size
- $508K/yr504K searches / yr
- 90-day growth
- +25.6%search demand this quarter
- Competition
- 54%top-5 click share · 22 brands · 42 sellers
Flapen Score
Face Balm against its category
The dotted line is the Beauty & Personal Care average. Past it, Face Balm is stronger. Inside it, weaker.
Market
The Face Balm market on Amazon at a glance
Shoppers on Amazon United States searched for Face Balm 504K times last year and spent an estimated $508K. The top 5 brands take 61% of clicks. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 504K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $508K a year.
- Searches, last 12 months
- 504K
- Growth, 90 days vs prior 90
- +25.6%
- Conversion, latest week
- 5.2%
- Market size, estimated
- $508Ka year
- Peak month
- March1.8× the quietest month
- Top search term
- miracle balm308K searches a year
02 · Price
A sale here is worth $19.46.
Listings sell for $19.46 on average, from $8.94 to $33.01. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $19.46 that is $15K to $19K a year per listing.
- Average price
- $19.46inside the $15 to $100 sweet spot
- Price range
- $8.94–$33.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $15K–$19K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 29.0% of listings are out of stock. The average listing ranks #668 within Creams. It carries 587 reviews at 3.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 89%
- Out of stock, average day
- 29.0%
- Average rank
- #668in Creams
- Average rating
- 3.67 starsAmazon United States average 4.42 stars
- Average reviews
- 587per listing
- Listings tracked
- 28
04 · Newcomers
14 of last year's 22 launches cleared the first-year sales bar.
22 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 22
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Face Balm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
42
Top-5 brand share
61%
Top 20: 99%
Top-5 click share
54%
Top 20: 93%
Open market
31%
- Brand 116%
- Brand 214%
- Brand 311%
- Brand 411%
- Brand 59%
- Brand 68%
Demand
Face Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Face Balm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- miracle balm308K/yr
- senzio miracle balm44K/yr
- sensio miracle balm41K/yr
- senzio29K/yr
- senzo miracle balm12K/yr
- sensio miracle balm for swollen legs24K/yr
- miracle balm for swollen legs26K/yr
- miracle bomb4K/yr
- sensio miracle balm for swollen legs and feet2K/yr
- sensio3K/yr
Reviews and returns
What reviews say buyers love and hate about Face Balm
We read the reviews and the return reasons for every product selling here.
“Does not work as advertised”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Balm questions
Answered from the same tracked data.