Face and Body Wash
MaybeAn estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so Face and Body Wash is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $485K/yr206K searches / yr
- 90-day growth
- +22.9%search demand this quarter
- Competition
- 74%top-5 click share · 5 brands · 40 sellers
Flapen Score
Face and Body Wash against its category
The dotted line is the Beauty & Personal Care average. Past it, Face and Body Wash is stronger. Inside it, weaker.
Market
The Face and Body Wash market on Amazon at a glance
Shoppers on Amazon United States searched for Face and Body Wash 206K times last year and spent an estimated $485K. All 5 brands take every click. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $485K a year.
- Searches, last 12 months
- 206K
- Growth, 90 days vs prior 90
- +22.9%
- Conversion, latest week
- 8.5%
- Market size, estimated
- $485Ka year
- Peak month
- October3.1× the quietest month
- Top search term
- ginger lily farms28K searches a year
02 · Price
A sale here is worth $27.60.
Listings sell for $27.60 on average, from $19.70 to $59.84. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $27.60 that is $35K to $41K a year per listing.
- Average price
- $27.60inside the $15 to $100 sweet spot
- Price range
- $19.70–$59.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $35K–$41K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #583 within Cleansers. It carries 2,695 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #583in Cleansers
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 2,695per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Face and Body Wash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ginger Lily Farms Botanicals Nourishing Body Wash Island Tranquility 100% Vegan & Cruelty-Free Green Tea Lemongrass Scent 1 Gallon Refill (128 fl. oz.)
- Price
- $21.66
- Rating
- 4.6/5
- Reviews
- 7,854
- Age
- 13y ago

Ginger Lily Farms Club & Fitness Nourishing Body Wash 100% Vegan & Cruelty-Free Bath & Shower Gel for Men and Women Fragrance Free 1 Gallon (128 fl. oz.) Refill
- Price
- $19.76
- Rating
- 4.4/5
- Reviews
- 3,731
- Age
- 3y ago

Dove Limited Edition Body Wash for women 3 count Mixed Summer Variety Pack for Hydrated & Soft Skin 20 fl oz
- Price
- $23.90
- Rating
- 4.8/5
- Reviews
- 227
- Age
- 4mo ago

Ginger Lily Farms Club & Fitness Nourishing Body Wash 100% Vegan & Cruelty-Free Bath & Shower Gel for Men and Women Ocean Breeze Scent 1 Gallon (128 fl. oz.) Refill
- Price
- $21.63
- Rating
- 4.4/5
- Reviews
- 3,731
- Age
- 13y ago

Ginger Lily Farms Botanicals Nourishing Body Wash Coco Mango 100% Vegan & Cruelty-Free Coconut Mango Scent 1 Gallon (128 fl oz) Refill
- Price
- $24.48
- Rating
- 4.6/5
- Reviews
- 7,854
- Age
- 9y ago
Trending
estimated 90-day click momentum
Dove Limited Edition Strawberry + Kiwi Body Wash 24hr Renewing MicroMoisture 20 Fl Oz 2 Pack
- Price
- $31.47
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago

Suave Nourishing Body Wash Cocoa Butter & Shea Paraben-Free Glycerin & Vitamin E Moisturizing Body Wash 1 Gallon
- Price
- $19.70
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

Dove Limited Edition Body Wash for women 3 count Mixed Summer Variety Pack for Hydrated & Soft Skin 20 fl oz
- Price
- $23.90
- Rating
- 4.8/5
- Reviews
- 227
- Age
- 4mo ago
![McKesson Body Wash and Shampoo [4 Count] - 1 Gallon Bulk Refill Full Body Wash with Aloe Summer Rain Scent - Sensitive Skin & Hair 2in1](https://m.media-amazon.com/images/I/41IacIiXhpL.jpg)
McKesson Body Wash and Shampoo [4 Count] - 1 Gallon Bulk Refill Full Body Wash with Aloe Summer Rain Scent - Sensitive Skin & Hair 2in1
- Price
- $59.84
- Rating
- 4.5/5
- Reviews
- 2,733
- Age
- 6y ago

Ginger Lily Farms Botanicals Nourishing Body Wash Island Tranquility 100% Vegan & Cruelty-Free Green Tea Lemongrass Scent 1 Gallon Refill (128 fl. oz.)
- Price
- $21.66
- Rating
- 4.6/5
- Reviews
- 7,854
- Age
- 13y ago
Newest
by launch date
Suave Nourishing Body Wash Cocoa Butter & Shea Paraben-Free Glycerin & Vitamin E Moisturizing Body Wash 1 Gallon
- Price
- $19.70
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

Dove Limited Edition Strawberry + Kiwi Body Wash 24hr Renewing MicroMoisture 20 Fl Oz 2 Pack
- Price
- $31.47
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago

Dove Limited Edition Body Wash for women 3 count Mixed Summer Variety Pack for Hydrated & Soft Skin 20 fl oz
- Price
- $23.90
- Rating
- 4.8/5
- Reviews
- 227
- Age
- 4mo ago

Dove Limited Edition Renewing MicroMoisture Body Wash | Summer Scents (Watermelon + Guava Nectar)
- Price
- $31.10
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 1y ago

Ginger Lily Farms Botanicals Nourishing Body Wash 100% Vegan & Cruelty-Free Bath & Shower Gel for Men and Women Lavender Chamomile Scent 1 Gallon Refill (128 fl oz)
- Price
- $24.67
- Rating
- 4.6/5
- Reviews
- 7,854
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
40
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- Ginger Lily Farms77%
- Dove16%
- McKesson3%
- Terra Pure2%
- Suave2%
- Open — no brand owns it (0%)
Demand
Face and Body Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Face and Body Wash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ginger lily farms28K/yr
- gallon body wash32K/yr
- ginger lily farms body wash29K/yr
- body wash gallon23K/yr
- dove watermelon body wash12K/yr
- dove strawberry body wash12K/yr
- dove strawberry kiwi body wash3K/yr
- body wash gallon size8K/yr
- 1 gallon body wash7K/yr
- body wash variety pack8K/yr
Reviews and returns
What reviews say buyers love and hate about Face and Body Wash
We read the reviews and the return reasons for every product selling here.
“the scent was too strong for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face and Body Wash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









