Skip to content

Eyetour Eyeshadow Tool

Fail

Shoppers spend an estimated $993 a year here, so Eyetour Eyeshadow Tool is a Fail.

Flapen Score
26
26 / 100
Ranks 10,835 of 10,978 Beauty & Personal Care niches · −22 vs the category median of 48
Market size
$993/yr8K searches / yr
90-day growth
-67.4%search demand this quarter
Competition
89%top-5 click share · 5 brands · 7 sellers

Flapen Score

Eyetour Eyeshadow Tool against its category

The dotted line is the Beauty & Personal Care average. Past it, Eyetour Eyeshadow Tool is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyetour Eyeshadow Tool market on Amazon at a glance

Shoppers on Amazon United States searched for Eyetour Eyeshadow Tool 8K times last year and spent an estimated $993. All 5 brands take every click. Demand peaks in Jan–Feb–Aug. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -67.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $993 a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-67.4%
Conversion, latest week
1.6%
Market size, estimated
$993a year
Peak month
February6.6× the quietest month
Top search term
eyetour eyeshadow tool3K searches a year

02 · Price

A sale here is worth $7.30.

Listings sell for $7.30 on average, from $3.37 to $13.78. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $7.30 that is $0 to $730 a year per listing.

Average price
$7.30under the $15 to $100 sweet spot
Price range
$3.37–$13.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$730
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #207 within Makeup Brushes & Tools. It carries 1,415 reviews at 3.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
67%
Out of stock, average day
17.1%
Average rank
#207in Makeup Brushes & Tools
Average rating
3.52 starsAmazon United States average 4.42 stars
Average reviews
1,415per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Eyetour Eyeshadow Tool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 131%
  • Brand 231%
  • Brand 316%
  • Brand 412%
  • Brand 511%
  • Open — no brand owns it (0%)

Demand

Eyetour Eyeshadow Tool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Aug · busiest ÷ quietest = 6.6×

Search terms

Top Eyetour Eyeshadow Tool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eyetour eyeshadow tool3K/yr
  • eyeshadow assistant2K/yr
  • eye makeup aid2K/yr
  • eyetour1K/yr
  • eye makeup aid tool614/yr

Reviews and returns

What reviews say buyers love and hate about Eyetour Eyeshadow Tool

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Eyelash Quality”
28%of negative reviews mention “Functionality-Overall”
1.5%of orders come back
“Cheep doesn't work”
A buyer, on “Functionality-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Eyetour Eyeshadow Tool questions

Answered from the same tracked data.