Skip to content

Eyeshadow Shields

Fail

Prices span $4.78–$14.93, mostly outside the sweet spot, so Eyeshadow Shields is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$29K/yr41K searches / yr
90-day growth
-32.5%search demand this quarter
Competition
69%top-5 click share · 15 brands · 16 sellers

Flapen Score

Eyeshadow Shields against its category

The dotted line is the Beauty & Personal Care average. Past it, Eyeshadow Shields is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyeshadow Shields market on Amazon at a glance

Shoppers on Amazon United States searched for Eyeshadow Shields 41K times last year and spent an estimated $29K. The top 5 brands take 72% of clicks. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-32.5%
Conversion, latest week
9.6%
Market size, estimated
$29Ka year
Peak month
January1.9× the quietest month
Top search term
eyeshadow shield13K searches a year

02 · Price

A sale here is worth $7.29.

Listings sell for $7.29 on average, from $4.78 to $14.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $7.29 that is $729 to $2K a year per listing.

Average price
$7.29under the $15 to $100 sweet spot
Price range
$4.78–$14.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$729–$2K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #686 within Eyes. It carries 669 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#686in Eyes
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
669per listing
Listings tracked
16

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Eyeshadow Shields products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

16

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

23%

  • Brand 123%
  • Brand 218%
  • Brand 315%
  • Brand 49%
  • Brand 57%
  • Brand 65%

Demand

Eyeshadow Shields search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Eyeshadow Shields search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eyeshadow shield13K/yr
  • eyeshadow shields8K/yr
  • under eye makeup shields6K/yr
  • eyeshadow shields for eye makeup5K/yr
  • eye shadow shield2K/yr
  • under eye pads for makeup2K/yr
  • eyeshadow guard2K/yr
  • shadow shields for eye makeup1K/yr
  • shadow shields2K/yr
  • under eye makeup protector628/yr

Reviews and returns

What reviews say buyers love and hate about Eyeshadow Shields

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
40%of negative reviews mention “Adhesion/Stickiness”
1.5%of orders come back
“Very adhesive, beware”
A buyer, on “Adhesion/Stickiness”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Eyeshadow Shields questions

Answered from the same tracked data.