Eyeshadow Palette

Shoppers searched for this 11.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.4M a year.

Searches, last 12 months

11.6M

Growth, 90 days vs prior 90

-4.3%

Conversion, latest week

2.9%

Market size, estimated

$4.4Ma year

Peak month

December1.8× the quietest month

Top search term

eyeshadow palette3.3M searches a year

Listings sell for $13.00 on average, from $1.94 to $45.17. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 3,000 to 4,000 of them. At $13.00 that is $39K to $52K a year per listing.

Average price

$13.00under the $15 to $100 sweet spot

Price range

$1.94–$45.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

3,000–4,000

Revenue per listing a year

$39K–$52K

Returns

2.1%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #69 within Eyes. It carries 8,365 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

3.8%

Average rank

#69in Eyes

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

8,365per listing

Listings tracked

76

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

53 months