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Eyeshadow Brush Set

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -8.3% this quarter, so Eyeshadow Brush Set is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$1.4M/yr1.8M searches / yr
90-day growth
-8.3%search demand this quarter
Competition
49%top-5 click share · 21 brands · 74 sellers

Flapen Score

Eyeshadow Brush Set against its category

The dotted line is the Beauty & Personal Care average. Past it, Eyeshadow Brush Set is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyeshadow Brush Set market on Amazon at a glance

Shoppers on Amazon United States searched for Eyeshadow Brush Set 1.8M times last year and spent an estimated $1.4M. The top 5 brands take 57% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
9.9%
Market size, estimated
$1.4Ma year
Peak month
December1.6× the quietest month
Top search term
eyeshadow brush542K searches a year

02 · Price

A sale here is worth $7.73.

Listings sell for $7.73 on average, from $1.00 to $23.36. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $7.73 that is $46K to $62K a year per listing.

Average price
$7.73under the $15 to $100 sweet spot
Price range
$1.00–$23.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
$46K–$62K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Makeup Brushes & Tools. It carries 9,690 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#44in Makeup Brushes & Tools
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
9,690per listing
Listings tracked
32

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Eyeshadow Brush Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

74

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

49%

Top 20: 87%

Open market

36%

  • Brand 118%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Eyeshadow Brush Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Eyeshadow Brush Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eyeshadow brush542K/yr
  • eye shadow brush269K/yr
  • eyeshadow brush set226K/yr
  • eyeshadow brushes157K/yr
  • eye makeup brushes138K/yr
  • eye shadow brushes71K/yr
  • eye brushes for makeup51K/yr
  • eye shadow brushes set55K/yr
  • eye makeup brush set40K/yr
  • eye brushes30K/yr

Reviews and returns

What reviews say buyers love and hate about Eyeshadow Brush Set

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“Not as good of quality as I was hoping for”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Eyeshadow Brush Set questions

Answered from the same tracked data.