eyeshadow brush set
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 1.8M searches
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Okay$1.00–$23.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,689.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Avg price
Bad$7.73avg listing price — sweet spot $15–$100
According to Flapen's Amazon United States niche tracking, eyeshadow brush set is a $1.4M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
eyeshadow brush set market data
- Units sold / yr
- 150K–200K
- avg 6,000–8,000/product
- Revenue / yr
- $1.2M–$1.5M
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
74
Top-5 brand share
57%
Top 20: 99%
Top-5 click share
49%
Top 20: 87%
Open market
36%
- EVRCHGIEA18%
- MSQ11%
- EcoTools10%
- wet n wild9%
- Real Techniques8%
- MUIIGOOD8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top eyeshadow brush set search terms
- eyeshadow brush542K/yr
- eye shadow brush269K/yr
- eyeshadow brush set226K/yr
- eyeshadow brushes157K/yr
- eye makeup brushes138K/yr
- eye shadow brushes71K/yr
- eye brushes for makeup51K/yr
- eye shadow brushes set55K/yr
- eye makeup brush set40K/yr
- eye brushes30K/yr
Top eyeshadow brush set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eye Makeup Brush Set 6 Pcs Professional Blending Eyeshadow Makeup Brushes for Concealer Eyebrows Eyeliner Soft Hairs & Wood Handle
EVRCHGIEA$7.414.7★3,595 rev
MSQ Eye Makeup Brushes 12pcs Rose Gold Eyeshadow Makeup Brushes Set with Soft Synthetic Hairs & Real Wood Handle for Eyeshadow Eyebrow Eyeliner Blending(without bag)
MSQ$7.824.6★27,701 rev
wet n wild Eyeshadow Brush Precision Blending Application Soft Synthetic Fibers Ergonomic Handle for Comfortable Precision Control
wet n wild$1.004.7★5,572 rev
Eyeshadow Brush Eye Makeup Brush Professional Blending Eyeshadow Makeup Brushes for Concealer Eyebrows Eyeliner Soft Hairs Makeup Tool (Black-EB02)
MUIIGOOD$3.984.8★849 rev
EcoTools Enhancing Eye 2-Piece Makeup Brush Set Makeup Brushes For Liquid Cream & Powder Eyeshadow & Eye Liner Application Dual-Sided & Eco-Friendly Synthetic Bristles Cruelty-Free
EcoTools$5.374.7★15,776 rev
Newest
by launch date
EcoTools Cream & Powder Dual-Ended Eye Brush Flat & Fluffy Eyeshadow Applicator for Packing Blending & Full Eye Looks Vegan & Cruelty-Free 1 Count
EcoTools$6.0566 rev
Professional 8 Piece Eye Makeup Brushes Set with Blending Eyeliner & Angled Eyebrow Brushes - Eyeshadow Brush Kit for Hooded Eyes Beginner Friendly Makeup Tools
ACMEBEAUTY$6.94134 rev
Eye Makeup Brush Set 5Pcs Professional Blending Eyeshadow Makeup Brushes with Synthetic & Wood Handle Angled Eyebrow Brush Cruelty-Free & Vegan for Liquid Cream Powder Concealer Brows Eye shadows
BEAUTYFACTOR$5.92137 rev
Eye Makeup Brush Set 6Pcs Professional Blending Eyeshadow Makeup Brushes with Synthetic & Wood Handle Angled Eyebrow Brush Cruelty-Free & Vegan for Liquid Cream Powder Concealer Brows Eye shadows
BEAUTYFACTOR$6.53137 rev
LAURA GELLER NEW YORK Cosmetic Professional Makeup Brushes - Cruelty-Free - 18 Shadow Skills Eyeshadow Brushes (4 Pack)
LAURA GELLER NEW YORK$23.36225 rev
Trending
90-day click momentumEcoTools Cream & Powder Dual-Ended Eye Brush Flat & Fluffy Eyeshadow Applicator for Packing Blending & Full Eye Looks Vegan & Cruelty-Free 1 Count
EcoTools$6.054.8★
Eye Makeup Brush Set 6 Pcs Professional Blending Eyeshadow Makeup Brushes for Concealer Eyebrows Eyeliner Soft Hairs & Wood Handle (black 6pcs)
EVRCHGIEA$8.404.7★
Eye Makeup Brush Set 5Pcs Professional Blending Eyeshadow Makeup Brushes with Synthetic & Wood Handle Angled Eyebrow Brush Cruelty-Free & Vegan for Liquid Cream Powder Concealer Brows Eye shadows
BEAUTYFACTOR$5.924.5★
Eye Makeup Brush Set 6Pcs Professional Blending Eyeshadow Makeup Brushes with Synthetic & Wood Handle Angled Eyebrow Brush Cruelty-Free & Vegan for Liquid Cream Powder Concealer Brows Eye shadows
BEAUTYFACTOR$6.534.5★
Professional 8 Piece Eye Makeup Brushes Set with Blending Eyeliner & Angled Eyebrow Brushes - Eyeshadow Brush Kit for Hooded Eyes Beginner Friendly Makeup Tools
ACMEBEAUTY$6.944.6★
What buyers say about eyeshadow brush set
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Quality”
“Excellent value”
“Good brush”
“Silky smooth”
“Exactly as pictured and described”
“Easy to handle”
“Hold up well”
“They fit comfortably in my small hands”
“I like to use a brush cleaner wipe between uses”
“Easy apply”
What buyers complain about
“Not as good of quality as I was hoping for”
“Smells disgusting”
“huge”
“Breaks a lot”
“Not that soft”
“The sponge end on these applicators is too stiff”
“Not worth the money”
“Not good brushes”
“These brushes are too dense”
“Too smooth”
Top return reasons
Common questions
- Is eyeshadow brush set profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 32 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Worth a look (57/100).
- How competitive is the eyeshadow brush set niche?
- 21 brands and 74 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in eyeshadow brush set?
- Top complaints mined from reviews: Quality-Overall, Smell, Size-Overall. The return rate is 0.8%.
- When does demand for eyeshadow brush set peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the eyeshadow brush set niche?
- Listings span $1.00–$23.36; the average listing price is $7.73 (sweet spot $15–$100). The average incumbent carries 9,690 reviews — the moat a new listing must climb.