Eyeshadow Applicators

Shoppers searched for this 447K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $411K a year.

Searches, last 12 months

447K

Growth, 90 days vs prior 90

-1.2%

Conversion, latest week

15.8%

Market size, estimated

$411Ka year

Peak month

February1.2× the quietest month

Top search term

eyeshadow applicators165K searches a year

Listings sell for $5.83 on average, from $3.78 to $9.95. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $5.83 that is $17K to $23K a year per listing.

Average price

$5.83under the $15 to $100 sweet spot

Price range

$3.78–$9.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

$17K–$23K

Returns

0.7%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #29 within Makeup Brushes & Tools. It carries 2,867 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

4.5%

Average rank

#29in Makeup Brushes & Tools

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

2,867per listing

Listings tracked

18

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months