Eyeliner Stencils
MaybeThe products selling today average only 4.0★. But demand is soft, at -18.0% this quarter, so Eyeliner Stencils is a Maybe.
- Flapen Score
- 59 / 100Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 4859
- Market size
- $245K/yr690K searches / yr
- 90-day growth
- -18.0%search demand this quarter
- Competition
- 41%top-5 click share · 20 brands · 58 sellers
Flapen Score
Eyeliner Stencils against its category
The dotted line is the Beauty & Personal Care average. Past it, Eyeliner Stencils is stronger. Inside it, weaker.
Market
The Eyeliner Stencils market on Amazon at a glance
Shoppers on Amazon United States searched for Eyeliner Stencils 690K times last year and spent an estimated $245K. The top 5 brands take 63% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 690K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245K a year.
- Searches, last 12 months
- 690K
- Growth, 90 days vs prior 90
- -18.0%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $245Ka year
- Peak month
- August1.6× the quietest month
- Top search term
- jeffree star cosmetics243K searches a year
02 · Price
A sale here is worth $14.63.
Listings sell for $14.63 on average, from $3.99 to $84.87. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $14.63 that is $1K to $4K a year per listing.
- Average price
- $14.63under the $15 to $100 sweet spot
- Price range
- $3.99–$84.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
51% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #744 within Eyes. It carries 1,849 reviews at 3.99 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 51%
- Prime listings
- 95%
- Out of stock, average day
- 14.0%
- Average rank
- #744in Eyes
- Average rating
- 3.99 starsAmazon United States average 4.42 stars
- Average reviews
- 1,849per listing
- Listings tracked
- 39
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Eyeliner Stencils products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Eyeliner Stencils Pencil Liquid Waterproof Tool For Liner Makeup Brush Pen Stamp Thin Sharpener Cat Eyes Small Angled Wing Tip | Real Beginners Techniques Eye Shadow Lines Gel Eyebrow Pomade Black
- Price
- $3.99
- Rating
- 3.9/5
- Reviews
- 7,745
- Age
- 5y ago

Jeffree Star Cosmetics Velour Liquid Lipstick 0.19 fl oz Long-lasting Matte Finish (Celebrity Skin)
- Price
- $21.95
- Rating
- 4.3/5
- Reviews
- 106
- Age
- 1y ago

IDDFEVE 4 Pcs Eyeliner Stencils for Cat Eye Winged and Smokey Eyeshadow Applicators Shaper Tool Guide (10 Different Effects)
- Price
- $5.00
- Rating
- 3.2/5
- Reviews
- 246
- Age
- 2y ago

Eyeliner Stencils | Cat Eyeliner Stencil & Winged Eyeliner Tool | Made in USA & Created by Celebrity Makeup Artist | Reusable and Flexible Eyeliner Tape & Eyeshadow Tape (Pack of 1)
- Price
- $11.00
- Rating
- 3.6/5
- Reviews
- 3,116
- Age
- 7y ago

SUMEITANG Eyeliner Stencils 2Pcs Reusable Silicone Eyeliner Aid Mascara Shield Multifunctional Makeup Stencil for Beginners Eye Liner Eyelash Eyeshadow Lipstick Applicator Guide Tool - Pink
- Price
- $5.98
- Rating
- 3.8/5
- Reviews
- 673
- Age
- 4y ago
Trending
estimated 90-day click momentum
All-in-One Silicone Makeup Stencil Tool Black Eyeliner Guide Eyeshadow Aid Mascara Shield Lip Contouring
- Price
- $4.43
- Rating
- 3.4/5
- Reviews
- 16
- Age
- 3mo ago

Jeffree Star Cosmetics Beauty Killer 2 Artistry Eyeshadow Palette with 10 Bold Highly Pigmented and Blendable Shades for Stunning Eye Looks
- Price
- $26.59
- Rating
- 2.4/5
- Reviews
- 4
- Age
- 1y ago

YAFIYGI 2Pcs Quick Make-Up Stencils Eyeliner Molds a Makeup Tool with a Variety of Shapes Eyeliner Stencil Pads Eyeshadow Applicators Eyeliner Template
- Price
- $5.91
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago

DAGEDA 2Pcs Eyeliner Stencils Reusable Silicone Eyetour Eyebrow Stencil Suitable for Eye Shadow Makeup Eyeliner Mascara Shield Multi-functional Makeup Tool for Women
- Price
- $8.08
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 5mo ago

Eyeliner Stencil and Eyeshadow Stencil Stickers 12 Pairs Reusable Eyeliner Template Stickers for Perfect Fox Eye Easy to Apply & Remove
- Price
- $7.88
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 1y ago
Newest
by launch date
All-in-One Silicone Makeup Stencil Tool Black Eyeliner Guide Eyeshadow Aid Mascara Shield Lip Contouring
- Price
- $4.43
- Rating
- 3.4/5
- Reviews
- 16
- Age
- 3mo ago

DAGEDA 2Pcs Eyeliner Stencils Reusable Silicone Eyetour Eyebrow Stencil Suitable for Eye Shadow Makeup Eyeliner Mascara Shield Multi-functional Makeup Tool for Women
- Price
- $8.08
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 5mo ago

Jeffree Star Cosmetics Velour Lip Liner Creamy Formula Satin Finish Long-Lasting Peptide Complex Mineral Oil-Free Vegan & Cruelty-Free (Celebrity Skin)
- Price
- $16.59
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 11mo ago

Jeffree Star Cosmetics Shiny Trap Lipstick 13 Shades Collection Creamy Formula High Shine Finish Nourishing with Pomegranate & Jojoba Oil 0.11 oz (Cowboy Friction)
- Price
- $19.51
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 11mo ago

Jeffree Star Cosmetics Velour Liquid Lipstick 0.19 fl oz Long-lasting Matte Finish (Celebrity Skin)
- Price
- $21.95
- Rating
- 4.3/5
- Reviews
- 106
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
58
Est. top-5 brand share
63%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 77%
Open market
32%
- Jeffree Star28%
- Vertex17%
- Beth Bender Beauty6%
- SUMEITANG6%
- IDDFEVE5%
- DAGEDA5%
Demand
Eyeliner Stencils search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Eyeliner Stencils search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jeffree star cosmetics243K/yr
- eyeliner stencil96K/yr
- jeffree star69K/yr
- eyeliner tool77K/yr
- eyeshadow stencil24K/yr
- eyeliner stencil tool14K/yr
- jeffree star lipstick15K/yr
- eyeshadow stencils for eyes10K/yr
- eyeliner guide tool9K/yr
- winged eyeliner tool23K/yr
Reviews and returns
What reviews say buyers love and hate about Eyeliner Stencils
We read the reviews and the return reasons for every product selling here.
“I dont know whos it would fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eyeliner Stencils questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









