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Eyeliner Stencils

Maybe

The products selling today average only 4.0★. But demand is soft, at -18.0% this quarter, so Eyeliner Stencils is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$245K/yr690K searches / yr
90-day growth
-18.0%search demand this quarter
Competition
41%top-5 click share · 20 brands · 58 sellers

Flapen Score

Eyeliner Stencils against its category

The dotted line is the Beauty & Personal Care average. Past it, Eyeliner Stencils is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyeliner Stencils market on Amazon at a glance

Shoppers on Amazon United States searched for Eyeliner Stencils 690K times last year and spent an estimated $245K. The top 5 brands take 63% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 690K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245K a year.

Searches, last 12 months
690K
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
2.4%
Market size, estimated
$245Ka year
Peak month
August1.6× the quietest month
Top search term
jeffree star cosmetics243K searches a year

02 · Price

A sale here is worth $14.63.

Listings sell for $14.63 on average, from $3.99 to $84.87. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $14.63 that is $1K to $4K a year per listing.

Average price
$14.63under the $15 to $100 sweet spot
Price range
$3.99–$84.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

51% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #744 within Eyes. It carries 1,849 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
95%
Out of stock, average day
14.0%
Average rank
#744in Eyes
Average rating
3.99 starsAmazon United States average 4.42 stars
Average reviews
1,849per listing
Listings tracked
39

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Eyeliner Stencils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

58

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

41%

Top 20: 77%

Open market

32%

  • Brand 128%
  • Brand 217%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Eyeliner Stencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Eyeliner Stencils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jeffree star cosmetics243K/yr
  • eyeliner stencil96K/yr
  • jeffree star69K/yr
  • eyeliner tool77K/yr
  • eyeshadow stencil24K/yr
  • eyeliner stencil tool14K/yr
  • jeffree star lipstick15K/yr
  • eyeshadow stencils for eyes10K/yr
  • eyeliner guide tool9K/yr
  • winged eyeliner tool23K/yr

Reviews and returns

What reviews say buyers love and hate about Eyeliner Stencils

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Size-Overall”
1.4%of orders come back
“I dont know whos it would fit”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Eyeliner Stencils questions

Answered from the same tracked data.