Is eyeliner stencils profitable to sell on Amazon United States?

The niche generates $245K/yr across 39 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Worth a look (59/100).

How competitive is the eyeliner stencils niche?

20 brands and 58 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in eyeliner stencils?

Top complaints mined from reviews: Size-Overall, Ease Of Use, Strength. The return rate is 1.4%.

When does demand for eyeliner stencils peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the eyeliner stencils niche?

Listings span $3.99–$84.87; the average listing price is $14.63 (sweet spot $15–$100). The average incumbent carries 1,849 reviews — the moat a new listing must climb.

eyeliner stencils

Worth a look

Shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great$3.99–$84.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$14.63

avg listing price — sweet spot $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,848.97

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$245K

$245K/yr · 690K searches

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-18.0%

90-day search growth — must beat 0% to launch

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, eyeliner stencils is a $245K/yr Amazon United States market (690K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

eyeliner stencils market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: $183K–$219K; units × avg price
Conversion rate: 2.4%
Avg BSR: #744
Page quality: 0%
Prime: 95%
Sponsored: 51%
Out of stock: 14.0%
Avg brand age: 46 months
Avg seller age: 138 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

41%

Top 20: 77%

Open market

32%

Jeffree Star28%
Vertex17%
Beth Bender Beauty6%
SUMEITANG6%
IDDFEVE5%
DAGEDA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top eyeliner stencils search terms

jeffree star cosmetics243K/yr -27.6%0.2% conv.
eyeliner stencil96K/yr +10.4%3.3% conv.
jeffree star69K/yr -16.3%0.1% conv.
eyeliner tool77K/yr -54.1%2.2% conv.
eyeshadow stencil24K/yr -0.3%1.4% conv.
eyeliner stencil tool14K/yr -7.7%3.5% conv.
jeffree star lipstick15K/yr -9.0%0.5% conv.
eyeshadow stencils for eyes10K/yr +15.9%2.2% conv.
eyeliner guide tool9K/yr +41.2%2.1% conv.
winged eyeliner tool23K/yr -42.9%2.1% conv.

All search terms

Top eyeliner stencils products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Eyeliner Stencils Pencil Liquid Waterproof Tool For Liner Makeup Brush Pen Stamp Thin Sharpener Cat Eyes Small Angled Wing Tip | Real Beginners Techniques Eye Shadow Lines Gel Eyebrow Pomade Black

Vertex$3.993.9★7,745 rev

Jeffree Star Cosmetics Velour Liquid Lipstick 0.19 fl oz Long-lasting Matte Finish (Celebrity Skin)

Jeffree Star$21.954.3★106 rev

IDDFEVE 4 Pcs Eyeliner Stencils for Cat Eye Winged and Smokey Eyeshadow Applicators Shaper Tool Guide (10 Different Effects)

IDDFEVE$5.003.2★246 rev

Eyeliner Stencils | Cat Eyeliner Stencil & Winged Eyeliner Tool | Made in USA & Created by Celebrity Makeup Artist | Reusable and Flexible Eyeliner Tape & Eyeshadow Tape (Pack of 1)

Beth Bender Beauty$11.003.6★3,116 rev

SUMEITANG Eyeliner Stencils 2Pcs Reusable Silicone Eyeliner Aid Mascara Shield Multifunctional Makeup Stencil for Beginners Eye Liner Eyelash Eyeshadow Lipstick Applicator Guide Tool - Pink

SUMEITANG$5.983.8★673 rev

Newest

by launch date

All-in-One Silicone Makeup Stencil Tool Black Eyeliner Guide Eyeshadow Aid Mascara Shield Lip Contouring

Thireefleur$4.4316 rev

3mo ago

DAGEDA 2Pcs Eyeliner Stencils Reusable Silicone Eyetour Eyebrow Stencil Suitable for Eye Shadow Makeup Eyeliner Mascara Shield Multi-functional Makeup Tool for Women

DAGEDA$8.084 rev

5mo ago

Jeffree Star Cosmetics Velour Lip Liner Creamy Formula Satin Finish Long-Lasting Peptide Complex Mineral Oil-Free Vegan & Cruelty-Free (Celebrity Skin)

Jeffree Star$16.5934 rev

11mo ago

Jeffree Star Cosmetics Shiny Trap Lipstick 13 Shades Collection Creamy Formula High Shine Finish Nourishing with Pomegranate & Jojoba Oil 0.11 oz (Cowboy Friction)

Jeffree Star$19.5153 rev

11mo ago

Jeffree Star Cosmetics Velour Liquid Lipstick 0.19 fl oz Long-lasting Matte Finish (Celebrity Skin)

Jeffree Star$21.95106 rev

1y ago

What buyers say about eyeliner stencils

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use11%

“Easy to use”

Quality-Overall10%

“It combines a high-performance formula with an innovative tool that takes the guesswork out of your makeup routine”

Eyeliner Quality8%

“this eyeliner stays allllllll day”

Color8%

“I love the color”

Eyelash Quality7%

“You can use it as an easy shield when applying mascara”

Value For Money6%

“Worth the purchase”

Advertised Vs Actual Product5%

“As shown”

Durability5%

“Its easy to use and very durable”

Ease Of Application4%

“easy application”

Suitability Combination Skin3%

“Great for makeup”

What buyers complain about

Size-Overall18%

“I dont know whos it would fit”

Ease Of Use8%

“does not go on easy at all”

Strength6%

“Very flimsy”

Value For Money5%

“Waste of money”

Functionality-Overall5%

“Doesnt work that well”

Quality-Overall5%

“Garbage”

Moist/Dry5%

“it dried out fast”

Eyeliner Quality4%

“This has to be the saddest eyeliner stencil I've ever seen”

Leak-Proof3%

“then it began to leak out”

Comfort-Overall3%

“So uncomfortable”

Top return reasons

Eyeliner Quality20%

Size-Overall15%

Functionality-Overall15%

Advertised Vs Actual Product10%

Adhesion/Stickiness4%

Quality-Overall4%

Shape/Style4%

Ease Of Use4%

Moist/Dry3%

Defective Material/Parts2%

Common questions

Is eyeliner stencils profitable to sell on Amazon United States?: The niche generates $245K/yr across 39 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Worth a look (59/100).
How competitive is the eyeliner stencils niche?: 20 brands and 58 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in eyeliner stencils?: Top complaints mined from reviews: Size-Overall, Ease Of Use, Strength. The return rate is 1.4%.
When does demand for eyeliner stencils peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the eyeliner stencils niche?: Listings span $3.99–$84.87; the average listing price is $14.63 (sweet spot $15–$100). The average incumbent carries 1,849 reviews — the moat a new listing must climb.