Is eyeliner stamp profitable to sell on Amazon United States?

The niche generates $938K/yr across 24 tracked products. 6 of 10 products launched in the last 360 days are still selling. 90-day search growth is -28.2%. Flapen's verdict: Worth a look (57/100).

How competitive is the eyeliner stamp niche?

18 brands and 53 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in eyeliner stamp?

Top complaints mined from reviews: Size-Overall, Moist/Dry, Functionality-Overall. The return rate is 1.5%.

When does demand for eyeliner stamp peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the eyeliner stamp niche?

Listings span $3.99–$21.65; the average listing price is $10.95 (sweet spot $15–$100). The average incumbent carries 6,952 reviews — the moat a new listing must climb.

eyeliner stamp

Worth a look

Shows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.5%

return rate — above 5% kills the launch gate

Market size

Great$938K

$938K/yr · 1.4M searches

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$10.95

avg listing price — sweet spot $15–$100

Price range

Okay$3.99–$21.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad6,952.33

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-28.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, eyeliner stamp is a $938K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

eyeliner stamp market data

Units sold / yr: 60K–80K; avg 2,000–2,500/product
Revenue / yr: $657K–$876K; units × avg price
Conversion rate: 6.3%
Avg BSR: #200
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 1.2%
Avg brand age: 40 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

35%

The Flick Stick19%
PAGE VINE19%
iMethod9%
2CHILL8%
SIVSEA6%
Erinde5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.2% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top eyeliner stamp search terms

eyeliner stamp449K/yr -29.0%4.0% conv.
eyeliner stamp wingliner151K/yr -10.3%4.7% conv.
winged eyeliner stamp188K/yr -37.9%4.7% conv.
wing eyeliner stamp106K/yr -41.7%4.9% conv.
rotating eyeliner stamp pen76K/yr +5.0%4.1% conv.
stamp eyeliner46K/yr -12.3%3.9% conv.
eye liner stamp47K/yr -25.4%4.0% conv.
eyeliner wing stamp53K/yr -46.6%3.8% conv.
cat eye stamp eyeliner25K/yr +3.7%3.3% conv.
wing stamped eyeliner39K/yr -51.9%5.2% conv.

All search terms

Top eyeliner stamp products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Flick Stick Winged Eyeliner Stamp For Quick and Easy Cat Eye Makeup SmudgeProof & Waterpoof Eye Liner Cat Eye Stencil Makeup Tool Wingliner Liquid Eyeliner Pens (10mm Classic Midnight Black)

The Flick Stick$15.944.2★38,410 rev

PAGE VINE Winged Eyeliner Stamp Pen Dual Head Rotating Design Quick-Dry Long-Lasting Smudge-Proof for Easy Cat Eye (Black)

PAGE VINE$8.154.1★473 rev

iMethod Winged Eyeliner Stamp - 2 Pens Perfect Wing Cat Eye Liner Waterproof & Smudge-proof 10 mm

iMethod$11.664.2★35,201 rev

2CHILL 2-Pack Rotating Eyeliner Stamp Pen Dual-Ended Winged Eyeliner Stamp Cat Eye Tool Waterproof & Smudge-Proof Long-Lasting Make up Matte Finish Liquid Eyeliner for Beginners Black & Brown

2CHILL$9.994.2★387 rev

Erinde Winged Eyeliner Stamp Pen Dual Head Rotating Eyeliner Stamp Pencil for Perfect Wings Quick-Dry Long-Lasting Waterproof Smudge-Proof Cat Eye Stamp Liquid Eye Liner Tool for Beginners Black

Erinde$8.123.9★92 rev

Newest

by launch date

Nberuionre 2 PCS Dual-Ended Eyeliner Stamp Easy to Apply Cat Eye Stamp with L/R Markings Waterproof & Smudge-Resistant Beginner-Friendly Winged Eyeliner (Black & Brown)

Nberuionre$12.9913 rev

4w ago

Oplope Eyeli

Oplope$6.8016 rev

2mo ago

SIVSEA Eyeliner Stamp Waterproof Smudge Proof Eyeliners Pen Black

SIVSEA$12.3044 rev

3mo ago

Unicos Winged Eyeliner Stamp - 90 Ergonomic Cat Eye Makeup Tool with Dual-Sided L/R Symmetry Waterproof & Smudge-Proof Liquid Eye Liner Pen 2.1ml High Capacity Long Lasting Finish 12mm

Unicos$21.6596 rev

5mo ago

Unicos Winged Eyeliner Stamp - 90 Ergonomic Cat Eye Makeup Tool with Dual-Sided L/R Symmetry Waterproof & Smudge-Proof Liquid Eye Liner Pen 2.1ml High Capacity Long Lasting Finish 15mm

Unicos$21.5596 rev

5mo ago

What buyers say about eyeliner stamp

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use25%

“Easy to work with”

Eyeliner Quality14%

“eyeliner seems to last well”

Color7%

“Really vibrant colors”

Ease Of Application7%

“Smooth application”

Quality-Overall5%

“Good quality”

Smudge Resistance5%

“SMUDGE PROOF”

Value For Money4%

“Great value for the money”

Durability4%

“Its easy to use and very durable”

Advertised Vs Actual Product3%

“As advertised”

Efficiency2%

“It does go on well”

What buyers complain about

Size-Overall10%

“Ridiculously small”

Moist/Dry9%

“A little dry”

Functionality-Overall6%

“Low Capacity Actual Performance”

Smudge Resistance6%

“it smudges almost immediately”

Durability6%

“it broke after 3 uses”

Ease Of Use5%

“a little hard to hold”

Water Resistance5%

“Yeah not smudge or waterproof what so ever- Everytime Ive put it on it disappears”

Quality-Overall4%

“Cheap product”

Color4%

“Not dark enough”

Value For Money4%

“Waste of money”

Top return reasons

Eyeliner Quality32%

Functionality-Overall15%

Advertised Vs Actual Product10%

Size-Overall9%

Moist/Dry6%

Shape/Style4%

Quality-Overall3%

Color3%

Ease Of Use3%

Thickness2%

Common questions

Is eyeliner stamp profitable to sell on Amazon United States?: The niche generates $938K/yr across 24 tracked products. 6 of 10 products launched in the last 360 days are still selling. 90-day search growth is -28.2%. Flapen's verdict: Worth a look (57/100).
How competitive is the eyeliner stamp niche?: 18 brands and 53 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in eyeliner stamp?: Top complaints mined from reviews: Size-Overall, Moist/Dry, Functionality-Overall. The return rate is 1.5%.
When does demand for eyeliner stamp peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the eyeliner stamp niche?: Listings span $3.99–$21.65; the average listing price is $10.95 (sweet spot $15–$100). The average incumbent carries 6,952 reviews — the moat a new listing must climb.