Is eyeliner sharpener profitable to sell on Amazon United States?

The niche generates $2.3M/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the eyeliner sharpener niche?

12 brands and 42 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in eyeliner sharpener?

Top complaints mined from reviews: Size-Overall, Functionality-Overall, Durability. The return rate is 0.3%.

When does demand for eyeliner sharpener peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the eyeliner sharpener niche?

Listings span $2.88–$11.93; the average listing price is $6.64 (sweet spot $15–$100). The average incumbent carries 8,157 reviews — the moat a new listing must climb.

eyeliner sharpener

Worth a look

Shows searches that convert (24.5% search→purchase), but prices mostly outside the sweet spot ($2.88–$11.93) keeps it on the watch list.

Conversion

Incredible24.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Market size

Incredible$2.3M

$2.3M/yr · 1.4M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Growth

Bad-2.6%

90-day search growth — must beat 0% to launch

Review moat

Bad8,156.92

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$6.64

avg listing price — sweet spot $15–$100

Competition

Bad82%

top-5 click share — a locked-up shelf

Price range

Bad$2.88–$11.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, eyeliner sharpener is a $2.3M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

eyeliner sharpener market data

Units sold / yr: 300K–400K; avg 30,000–40,000/product
Revenue / yr: $2.0M–$2.7M; units × avg price
Conversion rate: 24.5%
Avg BSR: #8
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 145 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

15%

REVLON32%
e.l.f.31%
Anastasia Beverly Hills9%
Ravie Beauty6%
Sun's Out Beauty4%
Palladio4%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top eyeliner sharpener search terms

lip liner sharpener292K/yr -1.0%21.2% conv.
eyeliner sharpener227K/yr -4.5%21.2% conv.
lip pencil sharpener120K/yr -0.1%23.0% conv.
eyeliner pencil sharpener103K/yr -6.5%22.8% conv.
makeup pencil sharpener112K/yr -3.7%20.7% conv.
eye pencil sharpener105K/yr -5.7%23.4% conv.
makeup sharpener90K/yr +0.3%17.6% conv.
eyebrow pencil sharpener60K/yr +2.0%18.0% conv.
pencil sharpener makeup40K/yr -2.9%19.6% conv.
eye liner sharpener32K/yr +19.7%22.0% conv.

All search terms

Top eyeliner sharpener products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Revlon Universal Points Sharpener for Wooden & Plastic Makeup Pencils Fits Small to Large Sizes Easy to Clean 1 Count

REVLON$3.444.7★26,238 rev

e.l.f. Dual-Pencil Sharpener Convenient Essential Tool Sharpens Easy To Clean Travel-Friendly Compact Includes Bonus Small Sharpener

e.l.f.$2.884.6★30,220 rev

Anastasia Beverly Hills 3-in-1 Sharpener - Dual Blade Cosmetic Pencil Sharpener for Eyeliner Lip Liner & Brow Pencils for Precision Clean Sharpening and Professional Makeup Use

Anastasia Beverly Hills$5.604.5★3,465 rev

Ravie Beauty Lip and Eye Liner Pencil Sharpener with German Blade and Mess Free Reservoir for Smooth Precise Tips Travel Friendly for Standard Makeup Pencils

Ravie Beauty$9.224.6★247 rev

Suns Out Beauty Precision 2-in-1 Cosmetic Pencil Sharpener

Sun's Out Beauty$9.604.7★4,534 rev

Newest

by launch date

PERSONA Cosmetics Pencil Sharpener for Lip & Eye Pencils

PERSONA$7.92193 rev

9mo ago

Charlotte Tilbury Pencil Sharpener - Dual-Size Cosmetic Sharpener for Lip Liner Eyeliner & Eyeshadow Pencils Compatible with Lip Cheat Liners & Other Standard Pencils Travel Friendly

Charlotte Tilbury$6.78354 rev

10mo ago

Ravie Beauty Lip and Eye Liner Pencil Sharpener with German Blade and Mess Free Reservoir for Smooth Precise Tips Travel Friendly for Standard Makeup Pencils

Ravie Beauty$9.22247 rev

11mo ago

Makeup Pencil Sharpener 4 Pack Dual Hole Cosmetic Pencil Sharpener for Lip Liner Eyeliner and Brow Pencils Cosmetic Manual Tools for Women and Makeup Artists Stainless Steel Blades and Plastic Cover

CUTEABC$5.97259 rev

1y ago

Suns Out Beauty Precision 2-in-1 Cosmetic Pencil Sharpener

Sun's Out Beauty$9.604,534 rev

6y ago

What buyers say about eyeliner sharpener

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money16%

“Best deal”

Quality-Overall15%

“Excellent product”

Eyeliner Quality10%

“It gives my eyeliner”

Advertised Vs Actual Product10%

“as advertised”

Size-Overall7%

“Fits many sizes”

Ease Of Cleaning7%

“Super easy to clean”

Efficiency7%

“It was effective”

Ease Of Use7%

“Easy to clean and use”

Durability5%

“Strong and durable”

Compactness2%

“The design is compact”

What buyers complain about

Size-Overall18%

“The opening is too small”

Functionality-Overall14%

“Really Bad Function”

Durability12%

“Broke after a week”

Eyeliner Quality10%

“Even the ones that come with the eyeliner dont work properly”

Quality-Overall9%

“Total garbage”

Value For Money4%

“waste of money”

Ease Of Cleaning4%

“needs frequent cleaning”

Advertised Vs Actual Product2%

“Misleading Product - Bait and Switch”

Strength2%

“Easily breaks”

Leak-Proof2%

“case comes unlatched spill ng shavings”

Top return reasons

Size-Overall44%

Functionality-Overall10%

Advertised Vs Actual Product9%

Defective Material/Parts9%

Eyeliner Quality7%

Gap/Hole6%

Value For Money3%

Product Condition3%

Quality-Overall3%

Ease Of Use1%

Common questions

Is eyeliner sharpener profitable to sell on Amazon United States?: The niche generates $2.3M/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the eyeliner sharpener niche?: 12 brands and 42 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in eyeliner sharpener?: Top complaints mined from reviews: Size-Overall, Functionality-Overall, Durability. The return rate is 0.3%.
When does demand for eyeliner sharpener peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the eyeliner sharpener niche?: Listings span $2.88–$11.93; the average listing price is $6.64 (sweet spot $15–$100). The average incumbent carries 8,157 reviews — the moat a new listing must climb.