Eyeliner Brush
FailDemand is soft, at -11.5% this quarter, so Eyeliner Brush is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $396K/yr528K searches / yr
- 90-day growth
- -11.5%search demand this quarter
- Competition
- 61%top-5 click share · 13 brands · 27 sellers
Flapen Score
Eyeliner Brush against its category
The dotted line is the Beauty & Personal Care average. Past it, Eyeliner Brush is stronger. Inside it, weaker.
Market
The Eyeliner Brush market on Amazon at a glance
Shoppers on Amazon United States searched for Eyeliner Brush 528K times last year and spent an estimated $396K. The top 5 brands take 79% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 10.4% of those searches ended in a purchase.
Shoppers searched for this 528K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $396K a year.
- Searches, last 12 months
- 528K
- Growth, 90 days vs prior 90
- -11.5%
- Conversion, latest week
- 10.4%
- Market size, estimated
- $396Ka year
- Peak month
- October1.2× the quietest month
- Top search term
- eyeliner brush281K searches a year
02 · Price
A sale here is worth $7.20.
Listings sell for $7.20 on average, from $3.94 to $20.40. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $7.20 that is $11K to $14K a year per listing.
- Average price
- $7.20under the $15 to $100 sweet spot
- Price range
- $3.94–$20.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $11K–$14K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Makeup Brushes & Tools. It carries 1,765 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #24in Makeup Brushes & Tools
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 1,765per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Eyeliner Brush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
27
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
14%
- Brand 124%
- Brand 221%
- Brand 314%
- Brand 410%
- Brand 59%
- Brand 67%
- Open — no brand owns it (7 brands, 14%)
Demand
Eyeliner Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Eyeliner Brush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eyeliner brush281K/yr
- angled eyeliner brush63K/yr
- eye liner brush39K/yr
- eyeliner brushes24K/yr
- thin eyeliner brush17K/yr
- eyeliner brushes fine point19K/yr
- thin makeup brush13K/yr
- gel eyeliner brush12K/yr
- eye liner brushes fine point11K/yr
- eyeliner brush set9K/yr
Reviews and returns
What reviews say buyers love and hate about Eyeliner Brush
We read the reviews and the return reasons for every product selling here.
“Eyeliner brush not strong enough to do a thin line”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eyeliner Brush questions
Answered from the same tracked data.









