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Eyeliner Brush

Fail

Demand is soft, at -11.5% this quarter, so Eyeliner Brush is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$396K/yr528K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
61%top-5 click share · 13 brands · 27 sellers

Flapen Score

Eyeliner Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Eyeliner Brush is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyeliner Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Eyeliner Brush 528K times last year and spent an estimated $396K. The top 5 brands take 79% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 528K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $396K a year.

Searches, last 12 months
528K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
10.4%
Market size, estimated
$396Ka year
Peak month
October1.2× the quietest month
Top search term
eyeliner brush281K searches a year

02 · Price

A sale here is worth $7.20.

Listings sell for $7.20 on average, from $3.94 to $20.40. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $7.20 that is $11K to $14K a year per listing.

Average price
$7.20under the $15 to $100 sweet spot
Price range
$3.94–$20.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
$11K–$14K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Makeup Brushes & Tools. It carries 1,765 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Makeup Brushes & Tools
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,765per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Eyeliner Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

27

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

14%

  • Brand 124%
  • Brand 221%
  • Brand 314%
  • Brand 410%
  • Brand 59%
  • Brand 67%
  • Open — no brand owns it (7 brands, 14%)

Demand

Eyeliner Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Eyeliner Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eyeliner brush281K/yr
  • angled eyeliner brush63K/yr
  • eye liner brush39K/yr
  • eyeliner brushes24K/yr
  • thin eyeliner brush17K/yr
  • eyeliner brushes fine point19K/yr
  • thin makeup brush13K/yr
  • gel eyeliner brush12K/yr
  • eye liner brushes fine point11K/yr
  • eyeliner brush set9K/yr

Reviews and returns

What reviews say buyers love and hate about Eyeliner Brush

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Brush Quality”
11%of negative reviews mention “Eyeliner Quality”
1.0%of orders come back
“Eyeliner brush not strong enough to do a thin line”
A buyer, on “Eyeliner Quality”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Eyeliner Brush questions

Answered from the same tracked data.