Eyeliner

Shoppers searched for this 11.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.6M a year.

Searches, last 12 months

11.2M

Growth, 90 days vs prior 90

-2.1%

Conversion, latest week

10.6%

Market size, estimated

$9.6Ma year

Peak month

October1.3× the quietest month

Top search term

eyeliner3.3M searches a year

Listings sell for $8.09 on average, from $1.07 to $27.34. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 30,000 to 40,000 of them. At $8.09 that is $243K to $324K a year per listing.

Average price

$8.09under the $15 to $100 sweet spot

Price range

$1.07–$27.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

30,000–40,000

Revenue per listing a year

$243K–$324K

Returns

0.5%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Eyes. It carries 32,192 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#20in Eyes

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

32,192per listing

Listings tracked

38

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

60 months