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Eyelid Mask

Fail

The top 5 brands take 100% of clicks, so Eyelid Mask is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$170K/yr206K searches / yr
90-day growth
-41.0%search demand this quarter
Competition
68%top-5 click share · 4 brands · 6 sellers

Flapen Score

Eyelid Mask against its category

The dotted line is the Beauty & Personal Care average. Past it, Eyelid Mask is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyelid Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Eyelid Mask 206K times last year and spent an estimated $170K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -41.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-41.0%
Conversion, latest week
3.5%
Market size, estimated
$170Ka year
Top search term
genabelle38K searches a year

02 · Price

A sale here is worth $23.77.

Listings sell for $23.77 on average, from $15.10 to $30.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $23.77 that is $12K to $18K a year per listing.

Average price
$23.77inside the $15 to $100 sweet spot
Price range
$15.10–$30.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$12K–$18K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #962 within Eyes. It carries 244 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#962in Eyes
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
244per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Eyelid Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 25%
  • Brand 33%
  • Brand 42%

Demand

Eyelid Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Feb, May · busiest ÷ quietest = 4.5× · 9 of 12 months tracked

Search terms

Top Eyelid Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • genabelle38K/yr
  • genabelle pdrn68K/yr
  • genabelle pdrn 360 eye patches5K/yr
  • 360 eye patches9K/yr
  • upper eyelid patches11K/yr
  • genebella pdrn2K/yr
  • upper eyelid firming patches9K/yr
  • genebelle8K/yr
  • eyelid mask6K/yr
  • eyelid patches5K/yr

Reviews and returns

What reviews say buyers love and hate about Eyelid Mask

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Moist/Dry”
7%of negative reviews mention “Ease Of Application”
1.8%of orders come back
“Shitty way to apply it”
A buyer, on “Ease Of Application”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Eyelid Mask questions

Answered from the same tracked data.