Skip to content

Eyelid Dermatitis Treatment

Fail

The top 5 brands take 100% of clicks, so Eyelid Dermatitis Treatment is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$84K/yr53K searches / yr
90-day growth
+7.4%search demand this quarter
Competition
94%top-5 click share · 3 brands · 6 sellers

Flapen Score

Eyelid Dermatitis Treatment against its category

The dotted line is the Beauty & Personal Care average. Past it, Eyelid Dermatitis Treatment is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyelid Dermatitis Treatment market on Amazon at a glance

Shoppers on Amazon United States searched for Eyelid Dermatitis Treatment 53K times last year and spent an estimated $84K. All 3 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+7.4%
Conversion, latest week
13.1%
Market size, estimated
$84Ka year
Top search term
antihistamine cream for eyelids13K searches a year

02 · Price

A sale here is worth $12.15.

Listings sell for $12.15 on average, from $8.57 to $16.08. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $12.15 that is $9K to $12K a year per listing.

Average price
$12.15under the $15 to $100 sweet spot
Price range
$8.57–$16.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$12K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #282 within Eyes. It carries 1,217 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#282in Eyes
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
1,217per listing
Listings tracked
7

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
83 months

Products

Top Eyelid Dermatitis Treatment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 194%
  • Brand 23%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Eyelid Dermatitis Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Eyelid Dermatitis Treatment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • antihistamine cream for eyelids13K/yr
  • blink better eyelid ointment10K/yr
  • blink better7K/yr
  • eyelid ointment5K/yr
  • irritated eyelid ointment3K/yr
  • chemosis2K/yr
  • hydrosil dry eye gel2K/yr
  • eyelid ointment for itchy eyelids4K/yr
  • eye ointment for itchy eyelids2K/yr
  • itchy eyelids ointment4K/yr

Reviews and returns

What reviews say buyers love and hate about Eyelid Dermatitis Treatment

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Moist/Dry”
27%of negative reviews mention “Allergies”
0.9%of orders come back
“Itchy”
A buyer, on “Allergies”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Eyelid Dermatitis Treatment questions

Answered from the same tracked data.