eyelash tint mascara
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.27avg listing price — sweet spot $15–$100
Price range
Good$8.53–$23.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 72K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Review moat
Bad26,804.78avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, eyelash tint mascara is a $74K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
eyelash tint mascara market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- $71K–$86K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #334
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 44%
- Out of stock
- 13.1%
- Avg brand age
- 58 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
59
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- MAYBELLINE51%
- Eyeko31%
- L'Oreal Paris6%
- NINETEEN NINETY NINE5%
- Almay5%
- Lomansa3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top eyelash tint mascara search terms
- eyeko10K/yr
- eyeko mascara15K/yr
- lash tint mascara9K/yr
- maybelline mascara primer9K/yr
- eyelash tint mascara4K/yr
- sky high mascara primer5K/yr
- sky high primer4K/yr
- maybelline primer mascara4K/yr
- maybelline lash primer3K/yr
- maybelline sky high primer4K/yr
Top eyelash tint mascara products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maybelline Lash Sensational Sky High Serum Infused Lash Primer for Mascara Lengthening Thickening Tinted and Washable Formula Soft Black 1 Count
MAYBELLINE$10.194.5★185,759 rev
Eyeko Beach Waterproof Mascara - Volume & Lift - Coconut Oil-infused - Vegan 8ml
Eyeko$23.774.4★2,796 rev
Eyeko Rock Out and Lash Out Thickening Mascara Intense Black - Buildable Volume Curl & Length 8ml
Eyeko$17.864.5★1,050 rev
Eyeko Beach Waterproof Mascara Travel Size 0.1 fl. oz.
Eyeko$13.864.4★548 rev
Eyeko Black Magic Mascara Intense Black - for Volume & Length - Nourishing with Keratin & Shea Butter 8ml
Eyeko$16.714.3★1,554 rev
Newest
by launch date
Almay Thickening & Tint Mascara Nourishing Mascara Hypoallergenic 401 Blackest Black
Almay$8.72860 rev
19/99 Lash Tint Mascara | Cruelty-Free Vegan Responsible Beauty (Brown)
NINETEEN NINETY NINE$18.92206 rev
Lomansa Lash Color Kit Instant Black Eyelash Color 8ml Easy to Use with Natural Results for Beginner Salon Beauty
Lomansa$9.853,670 rev
Maybelline Lash Sensational Sky High Serum Infused Lash Primer for Mascara Lengthening Thickening Tinted and Washable Formula Soft Black 1 Count
MAYBELLINE$10.19185,759 rev
Eyeko Beach Waterproof Mascara Travel Size 0.1 fl. oz.
Eyeko$13.86548 rev
Trending
90-day click momentumEyeko Rock Out and Lash Out Thickening Mascara Intense Black - Buildable Volume Curl & Length 8ml
Eyeko$17.864.5★
Eyeko Beach Waterproof Mascara Travel Size 0.1 fl. oz.
Eyeko$13.864.4★
Eyeko Beach Waterproof Mascara - Volume & Lift - Coconut Oil-infused - Vegan 8ml
Eyeko$23.774.4★
Almay Thickening & Tint Mascara Nourishing Mascara Hypoallergenic 401 Blackest Black
Almay$8.724.1★
19/99 Lash Tint Mascara | Cruelty-Free Vegan Responsible Beauty (Brown)
NINETEEN NINETY NINE$18.924.1★
What buyers say about eyelash tint mascara
What buyers praise and complain about, mined from review topics.What buyers love
“This eye lash primer is wonderful”
“Fabulous product”
“It's affordable”
“Easy to use”
“Good color”
“It really works great”
“Great waterproof”
“Application is easy”
“just what i needed”
“It stays on really well”
What buyers complain about
“I was skeptical about buying this lash primer due to its low price”
“It was dried up”
“Doesn't work as I had hoped”
“Some days I have dry or irritated eyes”
“Not worth the cost”
“Very dark”
“so not able to use”
“Definitely not as good as the Lancôme eyelash primer”
“This is definitely not a primer, its not even a mascara at best. Theres no volume”
“A little sticky”
Top return reasons
Common questions
- Is eyelash tint mascara profitable to sell on Amazon United States?
- The niche generates $74K/yr across 9 tracked products. 90-day search growth is -2.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the eyelash tint mascara niche?
- 6 brands and 59 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in eyelash tint mascara?
- Top complaints mined from reviews: Eyelash Quality, Moist/Dry, Functionality-Overall. The return rate is 0.5%.
- When does demand for eyelash tint mascara peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the eyelash tint mascara niche?
- Listings span $8.53–$23.77; the average listing price is $14.27 (sweet spot $15–$100). The average incumbent carries 26,805 reviews — the moat a new listing must climb.