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Eyelash Tint Mascara

Fail

The top 5 brands take 97% of clicks, so Eyelash Tint Mascara is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$74K/yr72K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
82%top-5 click share · 6 brands · 59 sellers

Flapen Score

Eyelash Tint Mascara against its category

The dotted line is the Beauty & Personal Care average. Past it, Eyelash Tint Mascara is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyelash Tint Mascara market on Amazon at a glance

Shoppers on Amazon United States searched for Eyelash Tint Mascara 72K times last year and spent an estimated $74K. The top 5 brands take 97% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
7.2%
Market size, estimated
$74Ka year
Peak month
January1.3× the quietest month
Top search term
eyeko10K searches a year

02 · Price

A sale here is worth $14.27.

Listings sell for $14.27 on average, from $8.53 to $23.77. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $14.27 that is $7K to $11K a year per listing.

Average price
$14.27under the $15 to $100 sweet spot
Price range
$8.53–$23.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
$7K–$11K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #334 within Eyes. It carries 26,805 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
13.1%
Average rank
#334in Eyes
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
26,805per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Eyelash Tint Mascara products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

59

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 151%
  • Brand 231%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 63%

Demand

Eyelash Tint Mascara search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Eyelash Tint Mascara search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eyeko10K/yr
  • eyeko mascara15K/yr
  • lash tint mascara9K/yr
  • maybelline mascara primer9K/yr
  • eyelash tint mascara4K/yr
  • sky high mascara primer5K/yr
  • sky high primer4K/yr
  • maybelline primer mascara4K/yr
  • maybelline lash primer3K/yr
  • maybelline sky high primer4K/yr

Reviews and returns

What reviews say buyers love and hate about Eyelash Tint Mascara

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Eyelash Quality”
15%of negative reviews mention “Eyelash Quality”
0.5%of orders come back
“I was skeptical about buying this lash primer due to its low price”
A buyer, on “Eyelash Quality”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Eyelash Tint Mascara questions

Answered from the same tracked data.