Is eyelash tint profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 11 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Worth a look (57/100).

How competitive is the eyelash tint niche?

8 brands and 10 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in eyelash tint?

Top complaints mined from reviews: Color, Functionality-Overall, Eyelash Quality. The return rate is 1.0%.

When does demand for eyelash tint peak?

Demand peaks in Feb; the busiest month runs 1.9× the quietest.

What does it cost to enter the eyelash tint niche?

Listings span $9.44–$38.90; the average listing price is $17.30 (sweet spot $15–$100). The average incumbent carries 1,270 reviews — the moat a new listing must climb.

eyelash tint

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Great$1.2M

$1.2M/yr · 1.0M searches

Avg price

Great$17.30

avg listing price — sweet spot $15–$100

Price range

Great$9.44–$38.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,269.82

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-4.1%

90-day search growth — must beat 0% to launch

Competition

Bad77%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, eyelash tint is a $1.2M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Feb. Verdict: Worth a look — 57/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

eyelash tint market data

Units sold / yr: 60K–80K; avg 5,000–6,000/product
Revenue / yr: $1.0M–$1.4M; units × avg price
Conversion rate: 6.6%
Avg BSR: #111
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 9.8%
Avg brand age: 46 months
Avg seller age: 139 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Lomansa53%
CLIONE PRIME11%
LLNNOVUE11%
WEILNELL9%
ARYANA NEW YORK5%
Duoffanny5%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.9×

Open Trend

Top eyelash tint search terms

lash tint217K/yr -4.1%4.7% conv.
eyelash tint178K/yr -2.9%4.8% conv.
eyelash dye129K/yr -3.8%5.9% conv.
lash tint kit98K/yr -6.1%4.6% conv.
eyelash tint kit71K/yr -0.5%4.1% conv.
lash dye51K/yr -2.2%4.6% conv.
eyelash dye kit black56K/yr -13.8%7.1% conv.
eye lash tint27K/yr +0.5%4.9% conv.
lash and brow tint27K/yr -7.8%2.4% conv.
bronsun brow tint30K/yr -25.5%0.2% conv.

All search terms

Top eyelash tint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lomansa Lash Color Kit Instant Black Eyelash Color 8ml Easy to Use with Natural Results for Beginner Salon Beauty

Lomansa$9.854.1★3,670 rev

WEILNELL Eyelash & Eyebrow Color Kit Professional Instant Black Lash & Brow Color Kit Eye Lash & Eye brow Coloring Set with Natural Bushy Results Easy to Use & Salon at Home 7ml (Black)

WEILNELL$9.444.0★855 rev

Eyelash & Eyebrow Color Kit Black Lash & Brow Color Kit Eyebrow Coloring Set with Natural Bushy Results Easy Use & Salon at Home 7ml Black

LLNNOVUE$9.864.3★170 rev

Korean Lash & Brow Color Kit Temporary Eyelash & Eyebrow Color Dark Brown Naturally Fades Within 1-2 Weeks Gentle Vitamin C Formula

CLIONE PRIME$10.014.1★884 rev

ARYANA NEW YORK Lash and Brow kit Up to 10 applications Black and Brown with Brow brush (BLACK BROWN)

ARYANA NEW YORK$29.864.3★1,384 rev

Newest

by launch date

Eyelash & Eyebrow Color Kit Black Lash & Brow Color Kit Eyebrow Coloring Set with Natural Bushy Results Easy Use & Salon at Home 7ml Black

LLNNOVUE$9.86170 rev

3mo ago

Tattoo Peel Off Kit

LLNNOVUE$9.88170 rev

7mo ago

Duoffanny Eyelash & Eyebrow Kit 2-In-1 Professional Lash & Brow Color Kit Eye Brow & Eye Lash Coloring Set Hair Color DIY Easy Use for Salon and Home 7ml (dark black)

Duoffanny$9.481,743 rev

7mo ago

WEILNELL Eyelash & Eyebrow Color Kit Professional Instant Black Lash & Brow Color Kit Eye Lash & Eye brow Coloring Set with Natural Bushy Results Easy to Use & Salon at Home 7ml (Black)

WEILNELL$9.44855 rev

12mo ago

RefectoCil Hair Tinting Kit Cream Dye + Liquid Developer Natural Brown

Refectocil$38.90675 rev

2y ago

What buyers say about eyelash tint

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use20%

“Easy & effective”

Color15%

“Color is perfect”

Eyelash Quality13%

“Perfect for at home lash lifts”

Quality-Overall9%

“Excellent product”

Value For Money6%

“Great value”

Ease Of Application5%

“Easy to apply”

Instructions/User Manual/Troubleshooting4%

“Very clear instructions”

Durability4%

“It can be used over time”

Efficiency3%

“Works as advertised”

Advertised Vs Actual Product3%

“Works as advertised”

What buyers complain about

Color21%

“Too Dark”

Functionality-Overall11%

“Did not work”

Eyelash Quality8%

“overcurled my lashes”

Adhesion/Stickiness6%

“Poor adhesion”

Allergies5%

“Some days I have dry or irritated eyes”

Value For Money5%

“Waste of money”

Durability3%

“Doesnt last as long as advertised”

Ease Of Use3%

“This product is hard to use”

Quality-Overall3%

“Low quality”

Instructions/User Manual/Troubleshooting3%

“No instructions with the kit”

Top return reasons

Color36%

Functionality-Overall15%

Advertised Vs Actual Product10%

Suitability Colored Hair6%

Defective Material/Parts4%

Product Condition3%

Adhesion/Stickiness3%