eyelash glue pen
Skip itPrices mostly outside the sweet spot ($5.11–$11.03) — this niche doesn't clear our bar today.
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad7,347.71avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.67avg listing price — sweet spot $15–$100
Market size
Bad$64K$64K/yr · 63K searches
Growth
Bad-25.5%90-day search growth — must beat 0% to launch
Price range
Bad$5.11–$11.03cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, eyelash glue pen is a $64K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 40/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
eyelash glue pen market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $61K–$77K
- units × avg price
- Conversion rate
- 13.1%
- Avg BSR
- #207
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
45
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
8%
- KISS50%
- iENVY14%
- Obeyalash12%
- EMEDA6%
- ICORIC6%
- Lash'd Up4%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.5% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.6×
Top eyelash glue pen search terms
- lash glue liner8K/yr
- lash glue pen9K/yr
- eyelash glue pen10K/yr
- eyeliner glue for lashes8K/yr
- eyeliner glue5K/yr
- eyeliner lash glue6K/yr
- lash glue eyeliner4K/yr
- eyelash glue liner4K/yr
- lash glue liner pen3K/yr
- lash liner glue3K/yr
Top eyelash glue pen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kiss Lash Glue Liner Black Felt-Tip Pen Aplicator 0.03 Fl Oz (0.9 ml) Matte Finish Eyeliner-Look False Eyelash Adhesive Quick-Dry Formula 12+ Hour Hold Works with All Lash Types Easy Touch-Up
KISS$8.754.3★11,468 rev
Kiss Lash Glueliner Eyeliner Lash Glue 2-in-1 Felt-Tip Eyeliner and Lash Adhesive Includes 1 Glue Liner Long Lasting Wear Can Be Used with Strip Lashes and Lash Clusters
KISS$6.284.3★11,468 rev
Obeyalash Lash Glue for Strip Lashes 2-in-1 Black Eyelash Glue Pen and Eyeliner 3S Fast Drying-Quick Smudgeproof 48H Waterproof Long Lasting Strong Hold Black Eyeliner Pen (2ml/0.07fl.Oz)
Obeyalash$5.874.2★1,058 rev
Strip Eyelash Glue Eyeliner Waterproof - 2-in-1 Black Eyelash Glue Pen and Eyeliner Eyelash Liner for 48H Waterproof Long Lasting for Strip Lashes 3S Quick Dry Beginner Friendly by EMEDA (01)
EMEDA$5.874.4★104 rev
ICORIC Liquid Eyeliner Pen Waterproof Magic Self-adhesive Long-Lasting Eyelash Glue Pen Magnetic Eyeliner No Blooming Quick Drying Magnetic Eye Liner (Gold Black 1 PCS)
ICORIC$6.434.0★2,257 rev
Newest
by launch date
MERETON Lash Glue & Eyeliner Pen - 3-Second Quick Dry 48H Waterproof 2 in 1 Black Lash Adhesive for Strip Lashes Long Lasting Strong Hold Gentle for Sensitive Eyes (2ml / 0.07oz)
MERETON$8.7647 rev
DUO Over and Under Lash Glue Liner Black - 2-in-1 Liquid Eyeliner and False Eyelash Adhesive Waterproof Dual Placement Precision Tip Pen for Extensions 0.03 fl oz
DUO$7.9562 rev
Strip Eyelash Glue Eyeliner Waterproof - 2-in-1 Black Eyelash Glue Pen and Eyeliner Eyelash Liner for 48H Waterproof Long Lasting for Strip Lashes 3S Quick Dry Beginner Friendly by EMEDA (01)
EMEDA$5.87104 rev
Obeyalash Lash Glue for Strip Lashes 2-in-1 Black Eyelash Glue Pen and Eyeliner 3S Fast Drying-Quick Smudgeproof 48H Waterproof Long Lasting Strong Hold Black Eyeliner Pen (2ml/0.07fl.Oz)
Obeyalash$5.871,058 rev
Kiss SuperStick Lash Glue for Strip Eyelashes Black 0.17 Oz (4.8 g) Dermatologist-Tested Extended Wear Lash Adhesive Easy-to-Apply Quick-Dry Brush Applicator Waterproof on Normal Skin
KISS$5.871,639 rev
Trending
90-day click momentumDUO Over and Under Lash Glue Liner Black - 2-in-1 Liquid Eyeliner and False Eyelash Adhesive Waterproof Dual Placement Precision Tip Pen for Extensions 0.03 fl oz
DUO$7.953.9★
Kiss SuperStick Lash Glue for Strip Eyelashes Black 0.17 Oz (4.8 g) Dermatologist-Tested Extended Wear Lash Adhesive Easy-to-Apply Quick-Dry Brush Applicator Waterproof on Normal Skin
KISS$5.874.3★
i-Envy 2 in 1 Lash Glue Liner Eyelash Adhesive & Eyeliner in One (0.02 Oz) Quick Precise Application Fast Drying Matte Finish Strong Hold for Lash Cluster Strip Lash Extension (Clear)
iENVY$8.774.3★
i-Envy 2 in 1 Lash Glue Liner Eyelash Adhesive & Eyeliner in One (0.02 Oz) Quick Precise Application Fast Drying Matte Finish Strong Hold for Lash Cluster Strip Lash Extension (Black & Clear)
iENVY$11.034.3★
Kiss Lash Glue Liner Black Felt-Tip Pen Aplicator 0.03 Fl Oz (0.9 ml) Matte Finish Eyeliner-Look False Eyelash Adhesive Quick-Dry Formula 12+ Hour Hold Works with All Lash Types Easy Touch-Up
KISS$8.754.3★
What buyers say about eyelash glue pen
What buyers praise and complain about, mined from review topics.What buyers love
“Strong supportive adhesive”
“It blends well along the lash line”
“Ease of use”
“So far quality seems strong”
“The brush applicator makes it much more precise”
“Does it's job”
“Just as described”
“This product is both durable and functional”
“Fast drying time”
“its water resistant”
What buyers complain about
“Doesn't stick for long”
“Fell off”
“Waste of money worst eyelash glue Ive ever used does not last at all during the day starts lifting up sometimes almost immediately”
“Dried up already”
“Doesnt work”
“Seriously irritating for me”
“what garbage”
“I don't know where the water proof comes in”
“Not worth the money”
“Dont hold at all”
Top return reasons
Common questions
- Is eyelash glue pen profitable to sell on Amazon United States?
- The niche generates $64K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the eyelash glue pen niche?
- 9 brands and 45 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in eyelash glue pen?
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Eyelash Quality. The return rate is 0.7%.
- When does demand for eyelash glue pen peak?
- Demand peaks in Aug–Sep; the busiest month runs 2.6× the quietest.
- What does it cost to enter the eyelash glue pen niche?
- Listings span $5.11–$11.03; the average listing price is $7.67 (sweet spot $15–$100). The average incumbent carries 7,348 reviews — the moat a new listing must climb.