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Eyelash Curlers

Maybe

Shoppers spend an estimated $8.4M a year here. But demand is soft, at -9.7% this quarter, so Eyelash Curlers is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$8.4M/yr6.8M searches / yr
90-day growth
-9.7%search demand this quarter
Competition
66%top-5 click share · 11 brands · 49 sellers

Flapen Score

Eyelash Curlers against its category

The dotted line is the Beauty & Personal Care average. Past it, Eyelash Curlers is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyelash Curlers market on Amazon at a glance

Shoppers on Amazon United States searched for Eyelash Curlers 6.8M times last year and spent an estimated $8.4M. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 6.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.4M a year.

Searches, last 12 months
6.8M
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
11.8%
Market size, estimated
$8.4Ma year
Peak month
December1.5× the quietest month
Top search term
eyelash curler3.8M searches a year

02 · Price

A sale here is worth $10.53.

Listings sell for $10.53 on average, from $4.22 to $26.30. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 30,000 to 40,000 of them. At $10.53 that is $316K to $421K a year per listing.

Average price
$10.53under the $15 to $100 sweet spot
Price range
$4.22–$26.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
30,000–40,000
Revenue per listing a year
$316K–$421K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Makeup Brushes & Tools. It carries 7,575 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Makeup Brushes & Tools
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
7,575per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Eyelash Curlers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

49

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

15%

  • Brand 137%
  • Brand 225%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (5 brands, 15%)

Demand

Eyelash Curlers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Eyelash Curlers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eyelash curler3.8M/yr
  • lash curler624K/yr
  • eye lash curler434K/yr
  • tweezerman eyelash curler325K/yr
  • eye lash curler best seller258K/yr
  • rizador de pestaas155K/yr
  • eyelash curlers558K/yr
  • enchinador de pestaas116K/yr
  • elf eyelash curler116K/yr
  • best eyelash curler69K/yr

Reviews and returns

What reviews say buyers love and hate about Eyelash Curlers

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Eyelash Quality”
18%of negative reviews mention “Eyelash Quality”
1.1%of orders come back
“Somehow it makes my lashes look worse”
A buyer, on “Eyelash Quality”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Eyelash Curlers questions

Answered from the same tracked data.