Is eyelash curler refills profitable to sell on Amazon United States?

The niche generates $241K/yr across 18 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the eyelash curler refills niche?

17 brands and 19 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in eyelash curler refills?

Top complaints mined from reviews: Size-Overall, Eyelash Quality, Functionality-Overall. The return rate is 1.0%.

When does demand for eyelash curler refills peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the eyelash curler refills niche?

Listings span $3.60–$8.80; the average listing price is $5.61 (sweet spot $15–$100). The average incumbent carries 933 reviews — the moat a new listing must climb.

eyelash curler refills

Worth a look

Shows searches that convert (13.9% search→purchase), but prices mostly outside the sweet spot ($3.60–$8.80) keeps it on the watch list.

Conversion

Incredible13.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good933.06

avg incumbent reviews — the moat a new listing must climb

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Market size

Okay$241K

$241K/yr · 309K searches

Growth

Bad-2.6%

90-day search growth — must beat 0% to launch

Competition

Bad74%

top-5 click share — a locked-up shelf

Avg price

Bad$5.61

avg listing price — sweet spot $15–$100

Price range

Bad$3.60–$8.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, eyelash curler refills is a $241K/yr Amazon United States market (309K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

eyelash curler refills market data

Units sold / yr: 40K–50K; avg 2,500–3,000/product
Revenue / yr: $224K–$281K; units × avg price
Conversion rate: 13.9%
Avg BSR: #102
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 151 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

17 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

19%

LLTGMV19%
yumflan18%
GOUWEIBA14%
jeufond12%
Shiseido11%
i-laesh6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top eyelash curler refills search terms

eyelash curler refills158K/yr -2.8%14.0% conv.
eyelash curler pads55K/yr -1.8%13.5% conv.
eye lash curler refills24K/yr -4.8%13.8% conv.
lash curler refill pads18K/yr -38.4%9.8% conv.
eyelash curler replacement pads10K/yr +20.0%9.2% conv.
lash curler refills4K/yr +462.1%11.9% conv.
eyelash curler refill6K/yr -16.6%9.2% conv.
eyelash curler refill pads5K/yr -6.5%8.0% conv.
eyelash curler pad4K/yr +8.2%12.2% conv.
eyelash curler rubber refills5K/yr -19.0%13.7% conv.

All search terms

Top eyelash curler refills products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LLTGMV 80 pcs Curler Refills Eyelash Curler Refill Pads Silicone Rubber Curler Replacement Refills Pads for Universal Eyelash Curler with a Storage Box

LLTGMV$4.064.4★680 rev

Yumflan Eyelash Curler Refills 80 Pcs Eyelash Curler Pads Silicone Rubber Eye Lash Curler Refills for Universal Eyelash Curlers (Black)

yumflan$4.054.4★303 rev

GOUWEIBA 28pcs Eyelash Curler Refill Pads - Silicone Rubber Universal Eye Lash Curler Replacement with Clear Storage Box (Black)

GOUWEIBA$5.104.2★1,110 rev

Jeufond 80 pcs Eyelash Curler Refills Eyelash Curler Pads Silicone Rubber Universal Eye lash Curler Replacement Refills with Clear Storage Box (Pink)

jeufond$4.064.6★459 rev

Shiseido Eyelash Curler Pad - Includes 2 Refill Pads - Use with Eyelash Curler to Crimp & Curl Lashes for Perfect Eye-Framing Fringe

Shiseido$8.804.6★1,415 rev

Newest

by launch date

30Pack Compatible for Shiseido Eyelash Curler Refill Pads Only Compatible with Shiseido Eyelash Curler Silicone Replacement Pads (Not Include Curler)

PNXPTAA$7.0648 rev

6mo ago

100Pack Eyelash Curler Refills High Elasticity Silicone Rubber Eye Lash Curler Refills Suit for Universal Eyelash Curlers Black

Cakvank$5.0317 rev

6mo ago

30Pack Replacement Silicone Pads Compatible with All Tweezerman Eyelash Curler High Elasticity Fit for Tweezerman Eyelash Curler Refills.

IDYUUEL$7.0466 rev

8mo ago

80Pack Fit for Tweezerman Eyelash Curler Refills High Elasticity Silicone Replacement Pad Compatible with Tweezerman Eyelash Curler Gentle & Safe Use with Eye Lash Curlers.

AETUXU$6.9367 rev

10mo ago

40 Pcs Eyelash Curler Refills Silicone Eye Lash Curlers Refill Pads Compatible with Tweezerman Eyelash Curler

YFANITI$6.9931 rev

10mo ago

What buyers say about eyelash curler refills

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“Fit good”

Quality-Overall13%

“Good quality”

Eyelash Quality12%

“Great replacement for eyelash curler”

Value For Money12%

“For the price”

Durability6%

“They are durable”

Advertised Vs Actual Product6%

“Exactly what I wanted”

Ease Of Use3%

“It was easy to replace”

Soft Feel3%

“The silicone is soft”

Color3%

“a lot of colors to chose from”

Suitability Curly Hair2%

“It works smoothly with different curlers, making it versatile and practical”

What buyers complain about

Size-Overall37%

“it was tight”

Eyelash Quality10%

“Didnt work for my eyelash curlers”

Functionality-Overall9%

“they didn't work super well”

Value For Money6%

“Very expensive & not worth the price, in my opinion”

Durability5%

“they broke/split immediately”

Thickness5%

“Too thick to fit my Maybelline curler”

Quality-Overall2%

“Cheap because they are not good”

Ease Of Use2%

“too much hassle to use”

Strength1%

“They aren't as firm as the ones that come with a Tweezerman”

Advertised Vs Actual Product1%

“Inaccurate Description”

Top return reasons

Size-Overall70%

Advertised Vs Actual Product9%

Functionality-Overall4%

Defective Material/Parts3%

Compatibility-Overall2%

Value For Money2%

Thickness2%