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Eyelash Curler Kit

Fail

The top 5 brands take 100% of clicks, so Eyelash Curler Kit is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$101K/yr103K searches / yr
90-day growth
+19.9%search demand this quarter
Competition
83%top-5 click share · 4 brands · 58 sellers

Flapen Score

Eyelash Curler Kit against its category

The dotted line is the Beauty & Personal Care average. Past it, Eyelash Curler Kit is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyelash Curler Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Eyelash Curler Kit 103K times last year and spent an estimated $101K. All 4 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
+19.9%
Conversion, latest week
11.9%
Market size, estimated
$101Ka year
Peak month
August1.2× the quietest month
Top search term
revlon eyelash curler60K searches a year

02 · Price

A sale here is worth $8.25.

Listings sell for $8.25 on average, from $4.27 to $15.09. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $8.25 that is $8K to $10K a year per listing.

Average price
$8.25under the $15 to $100 sweet spot
Price range
$4.27–$15.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
$8K–$10K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #64 within Makeup Brushes & Tools. It carries 5,785 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#64in Makeup Brushes & Tools
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
5,785per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Eyelash Curler Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

58

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 27%
  • Brand 33%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Eyelash Curler Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Eyelash Curler Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • revlon eyelash curler60K/yr
  • revlon eyelash curler refills13K/yr
  • revlon lash curler12K/yr
  • eyelash curler revlon11K/yr
  • revlon eyelash curlers4K/yr
  • revlon eyelash curler refill pads3K/yr

Reviews and returns

What reviews say buyers love and hate about Eyelash Curler Kit

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Eyelash Quality”
20%of negative reviews mention “Eyelash Quality”
0.7%of orders come back
“Pulls out your eyelashes”
A buyer, on “Eyelash Quality”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Eyelash Curler Kit questions

Answered from the same tracked data.