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Eyelash Case

Fail

Shoppers spend an estimated $44K a year here, so Eyelash Case is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$44K/yr165K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
46%top-5 click share · 19 brands · 20 sellers

Flapen Score

Eyelash Case against its category

The dotted line is the Beauty & Personal Care average. Past it, Eyelash Case is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyelash Case market on Amazon at a glance

Shoppers on Amazon United States searched for Eyelash Case 165K times last year and spent an estimated $44K. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
3.2%
Market size, estimated
$44Ka year
Peak month
December1.5× the quietest month
Top search term
eyelash case33K searches a year

02 · Price

A sale here is worth $8.42.

Listings sell for $8.42 on average, from $4.95 to $16.75. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $8.42 that is $842 to $2K a year per listing.

Average price
$8.42under the $15 to $100 sweet spot
Price range
$4.95–$16.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$842–$2K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #1,545 within Bags & Cases. It carries 581 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
97%
Out of stock, average day
6.2%
Average rank
#1,545in Bags & Cases
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
581per listing
Listings tracked
31

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Eyelash Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

20

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

20%

  • Brand 135%
  • Brand 212%
  • Brand 312%
  • Brand 48%
  • Brand 58%
  • Brand 65%

Demand

Eyelash Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Eyelash Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eyelash case33K/yr
  • lash case22K/yr
  • lash holder14K/yr
  • eyelash holder13K/yr
  • eyelash storage case12K/yr
  • eyelash holder case11K/yr
  • lash container7K/yr
  • eyelash storage6K/yr
  • eyelash case holder7K/yr
  • eyelash container5K/yr

Reviews and returns

What reviews say buyers love and hate about Eyelash Case

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Eyelash Quality”
21%of negative reviews mention “Quality-Overall”
1.5%of orders come back
“It feels cheap”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Eyelash Case questions

Answered from the same tracked data.