eyelash brush
Worth a lookShows low returns (0.9%), but prices mostly outside the sweet spot ($2.59–$17.39) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Market size
Good$698K$698K/yr · 905K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,149.05avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.33avg listing price — sweet spot $15–$100
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Price range
Bad$2.59–$17.39cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, eyelash brush is a $698K/yr Amazon United States market (905K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
eyelash brush market data
- Units sold / yr
- 100K–125K
- avg 6,000–8,000/product
- Revenue / yr
- $633K–$791K
- units × avg price
- Conversion rate
- 12.2%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
58
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
13%
- SWEET VIEW39%
- MSQ22%
- BTYMS9%
- docolor6%
- Tweezerman6%
- REVLON4%
- Open — no brand owns it (7 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 1.9×
Top eyelash brush search terms
- eyelash comb243K/yr
- eyelash separator tool156K/yr
- lash comb72K/yr
- eyelash separator62K/yr
- lash separator tool70K/yr
- eyelash comb separator55K/yr
- lash separator38K/yr
- eye lash separator tool39K/yr
- eye lash comb22K/yr
- eyelash brush comb8K/yr
Top eyelash brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SWEET VIEW Eyelash Comb Lash Separator Brush Mascara Clump Remover Professional Eye Makeup Tools
SWEET VIEW$5.014.3★9,592 rev
Eyelash Comb MSQ Eyelash Separator Tool Arc Designed Lash Brush Separator With Cover Lash Comb for Eye Makeup Brush Mascara Clump Remover Black (Includes a Mascara Wand)
MSQ$4.514.3★33,506 rev
SWEET VIEW Eyebrow Brush Eyelash Separator Brow Comb & Lash Spoolie Professional Eye Makeup Tools (3 Pieces Set)
SWEET VIEW$5.764.3★9,592 rev
SWEET VIEW Eyelash Comb Lash Separator Tool Brow Brush & Lash Spoolie Professional Eye Makeup Tools (4 Pieces Set)
SWEET VIEW$6.624.3★9,592 rev
2 Pcs Eyelash Separator Tool Mascara Brushes Eyelash Comb Separator Definer Lash Comb for Combing Separating Lashes - Light Pink
BTYMS$4.094.3★882 rev
Newest
by launch date
KINGMAS Eyelash Comb Separator Eye Lash Separator Eyelash Definer Mascara Comb Applicator with Cover - Arc Designed (Black (2Pcs))
KINGMAS$3.963,217 rev
Eyelash Comb Eyelash Separator Tool Arc Designed Eyelash Comb Separator Eyelash Brush Separator With Metal Teeth Eyelashes Grooming Tool for Eye Cosmetic Brush Tool (Black+Pink 2pcs)
UIUSEA$2.5941 rev
docolor Foldable Eyelash Comb 2 PCS Separator Folding Lash Comb Eyebrow Mascara Applicator Eyelash Definer Arc Designed Cosmetic Brushes Tool
docolor$8.04617 rev
Revlon Lash & Brow Styling Tool Dual Ended Eyelash Separator & Eyebrow Brush Spoolie Works with Mascara & Brow Makeup 1 count
REVLON$8.29985 rev
2 Pcs Eyelash Separator Tool Mascara Brushes Eyelash Comb Separator Definer Lash Comb for Combing Separating Lashes - Light Pink
BTYMS$4.09882 rev
Trending
90-day click momentumEyelash Comb Eyelash Separator Tool Arc Designed Eyelash Comb Separator Eyelash Brush Separator With Metal Teeth Eyelashes Grooming Tool for Eye Cosmetic Brush Tool (Black+Pink 2pcs)
UIUSEA$2.593.9★
KINGMAS Eyelash Comb Separator Eye Lash Separator Eyelash Definer Mascara Comb Applicator with Cover - Arc Designed (Black (2Pcs))
KINGMAS$3.964.3★
Docolor Foldable Eyelash Comb Separator Folding Lash Comb Eyebrow Mascara Applicator Eyelash Definer Arc Designed Cosmetic Brushes Tool
docolor$5.804.7★
SWEET VIEW Eyebrow Brush Eyelash Separator Brow Comb & Lash Spoolie Professional Eye Makeup Tools (3 Pieces Set)
SWEET VIEW$5.764.3★
SWEET VIEW Eyelash Comb Lash Separator Brush Mascara Clump Remover Professional Eye Makeup Tools
SWEET VIEW$5.014.3★
What buyers say about eyelash brush
What buyers praise and complain about, mined from review topics.What buyers love
“Easy Eyelash Essential”
“Good beauty tool”
“GREAT VALUE”
“Exactly what I ordered”
“easy to hold”
“Does the job”
“Cleans easily right after use”
“Good brush”
“Durable”
“Very good, soft brush and easy to clean”
What buyers complain about
“Breaks easily”
“Cheap quality”
“Not functional”
“I am personally not a fan of lash clumping”
“not sturdy”
“Not user-friendly”
“after cleaning it too much the pieces start to fall out”
“one piece was broken”
“Doesnt seem to fit for all eye shapes”
“Waste of money”
Top return reasons
Common questions
- Is eyelash brush profitable to sell on Amazon United States?
- The niche generates $698K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the eyelash brush niche?
- 13 brands and 58 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in eyelash brush?
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 0.9%.
- When does demand for eyelash brush peak?
- Demand peaks in Aug–Sep; the busiest month runs 1.9× the quietest.
- What does it cost to enter the eyelash brush niche?
- Listings span $2.59–$17.39; the average listing price is $6.33 (sweet spot $15–$100). The average incumbent carries 6,149 reviews — the moat a new listing must climb.