Skip to content

Eyelash Brush

Maybe

An estimated 0.9% of orders come back. But prices span $2.59–$17.39, mostly outside the sweet spot, so Eyelash Brush is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$698K/yr905K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
64%top-5 click share · 13 brands · 58 sellers

Flapen Score

Eyelash Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Eyelash Brush is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyelash Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Eyelash Brush 905K times last year and spent an estimated $698K. The top 5 brands take 83% of clicks. Demand peaks in Aug–Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 905K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $698K a year.

Searches, last 12 months
905K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
12.2%
Market size, estimated
$698Ka year
Peak month
August1.9× the quietest month
Top search term
eyelash comb243K searches a year

02 · Price

A sale here is worth $6.33.

Listings sell for $6.33 on average, from $2.59 to $17.39. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $6.33 that is $38K to $51K a year per listing.

Average price
$6.33under the $15 to $100 sweet spot
Price range
$2.59–$17.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
$38K–$51K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Makeup Brushes & Tools. It carries 6,149 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#37in Makeup Brushes & Tools
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
6,149per listing
Listings tracked
20

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Eyelash Brush products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

$0$70K$140K$209K$279K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

58

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

13%

  • SWEET VIEW39%
  • MSQ22%
  • BTYMS9%
  • docolor6%
  • Tweezerman6%
  • REVLON4%
  • Open — no brand owns it (7 brands, 13%)

Demand

Eyelash Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Search terms

Top Eyelash Brush search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • eyelash comb243K/yr
  • eyelash separator tool156K/yr
  • lash comb72K/yr
  • eyelash separator62K/yr
  • lash separator tool70K/yr
  • eyelash comb separator55K/yr
  • lash separator38K/yr
  • eye lash separator tool39K/yr
  • eye lash comb22K/yr
  • eyelash brush comb8K/yr

Reviews and returns

What reviews say buyers love and hate about Eyelash Brush

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Eyelash Quality”
27%of negative reviews mention “Durability”
0.9%of orders come back
“Breaks easily”
A buyer, on “Durability”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Eyelash Brush questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data