eyeko mascara
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$17.33avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good942.91avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good$9.87–$23.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Market size
Bad$24K$24K/yr · 26K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, eyeko mascara is a $24K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
eyeko mascara market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $17K–$22K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #1,443
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 30.1%
- Avg brand age
- 65 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Eyeko100%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +7.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top eyeko mascara products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eyeko Beach Waterproof Mascara - Volume & Lift - Coconut Oil-infused - Vegan 8ml
Eyeko$23.774.4★2,796 rev
Eyeko Rock Out and Lash Out Thickening Mascara Intense Black - Buildable Volume Curl & Length 8ml
Eyeko$17.864.5★1,050 rev
Eyeko Beach Waterproof Mascara Travel Size 0.1 fl. oz.
Eyeko$13.864.4★548 rev
Eyeko Black Magic Mascara Intense Black - for Volume & Length - Nourishing with Keratin & Shea Butter 8ml
Eyeko$16.714.3★1,554 rev
Eyeko Lash Alert Mascara - Black - Lift & Curl - Infused with Caffeine and Biotin 8ml
Eyeko$12.424.2★1,921 rev
Newest
by launch date
Eyeko Black Magic Liquid Eyeliner Carbon Black - Intense - Precision Felt Tip Brush - Vegan 0.7ml
Eyeko$9.87211 rev
Eyeko Limitless Mascara - Black - Lengthening - Nourishing with Acai Oil - For Sensitive Eyes - Vegan 8ml
Eyeko$22.9570 rev
Eyeko Limitless Long-Wear Pencil Eyeliner - Manifest Plum Purple - Waterproof Creamy Formula 0.5g
Eyeko$18.1653 rev
Eyeko Limitless Eyeshadow Palette 3 - High Pigment - 6 Shades - Blendable Warm Browns and Champagne Shimmers - Lightweight - Vegan
Eyeko$20.0242 rev
Eyeko Beach Waterproof Mascara Travel Size 0.1 fl. oz.
Eyeko$13.86548 rev
Trending
90-day click momentumEyeko Rock Out and Lash Out Thickening Mascara Intense Black - Buildable Volume Curl & Length 8ml
Eyeko$17.864.5★
Eyeko Beach Waterproof Mascara Travel Size 0.1 fl. oz.
Eyeko$13.864.4★
Eyeko Beach Waterproof Mascara - Volume & Lift - Coconut Oil-infused - Vegan 8ml
Eyeko$23.774.4★
Eyeko Limitless Long-Wear Pencil Eyeliner - Manifest Plum Purple - Waterproof Creamy Formula 0.5g
Eyeko$18.164.0★
Eyeko Lash Alert Mascara - Black - Lift & Curl - Infused with Caffeine and Biotin 8ml
Eyeko$12.424.2★
What buyers say about eyeko mascara
What buyers praise and complain about, mined from review topics.What buyers love
“Great waterproof”
“helps separate each lash evenly”
“Longevity”
“it will not smudge”
“Works better than the others ive tried”
“It goes on smoothly”
“the quality is excellent”
“Holds for days, very little flakage, wipes off easily with a good remover. like: Take the Day off, Clinique”
“easy to take off”
“The price value is fair”
What buyers complain about
“Will not run”
“But its hard to remove”
“Absolutely HORRIBLE”
“they sent the black colored tube”
“lashes dry very hard”
“A little sticky”
“I have allergic reactions to a lot of mascaras”
“be careful when applying it does not come off skin easily if smudged”
“Surprisingly small”
“BEWARE you dont NOT get what is shown”
Top return reasons
Common questions
- Is eyeko mascara profitable to sell on Amazon United States?
- The niche generates $24K/yr across 11 tracked products. 90-day search growth is +7.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the eyeko mascara niche?
- 1 brands and 18 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in eyeko mascara?
- Top complaints mined from reviews: Functionality-Overall, Ease Of Use, Quality-Overall. The return rate is 1.1%.
- When does demand for eyeko mascara peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the eyeko mascara niche?
- Listings span $9.87–$23.77; the average listing price is $17.33 (sweet spot $15–$100). The average incumbent carries 943 reviews — the moat a new listing must climb.