Is eyebrow wax strips profitable to sell on Amazon United States?

The niche generates $388K/yr across 17 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the eyebrow wax strips niche?

11 brands and 28 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in eyebrow wax strips?

Top complaints mined from reviews: Functionality-Overall, Allergies, Adhesion/Stickiness. The return rate is 0.5%.

When does demand for eyebrow wax strips peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the eyebrow wax strips niche?

Listings span $3.60–$13.31; the average listing price is $9.31 (sweet spot $15–$100). The average incumbent carries 4,614 reviews — the moat a new listing must climb.

eyebrow wax strips

Worth a look

Shows low returns (0.5%), but prices mostly outside the sweet spot ($3.60–$13.31) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Market size

Good$388K

$388K/yr · 405K searches

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$9.31

avg listing price — sweet spot $15–$100

Growth

Bad-0.7%

90-day search growth — must beat 0% to launch

Review moat

Bad4,614

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$3.60–$13.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Quality Gap Out of Stock

According to Flapen's Amazon United States niche tracking, eyebrow wax strips is a $388K/yr Amazon United States market (405K searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

eyebrow wax strips market data

Units sold / yr: 30K–40K; avg 2,500–3,000/product
Revenue / yr: $279K–$372K; units × avg price
Conversion rate: 10.3%
Avg BSR: #59
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 20.9%
Avg brand age: 53 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

12%

Beauty736%
Nad's26%
Dr.Okay11%
waxfans6%
Parissa5%
Charmonic4%
Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top eyebrow wax strips search terms

eyebrow wax strips264K/yr +2.5%8.4% conv.
wax strips for eyebrows30K/yr -17.5%6.4% conv.
eye brow wax strip23K/yr -7.2%8.6% conv.
brow wax strips26K/yr -5.8%6.0% conv.
eyebrow waxing strips19K/yr -5.6%5.8% conv.
wax strips eyebrows9K/yr +6.3%8.2% conv.
eyebrow strips7K/yr -7.0%5.4% conv.
eyebrow wax strips for women7K/yr -11.7%8.6% conv.
eye brow wax strips6K/yr +10.2%6.5% conv.
eyebrows wax strips6K/yr -7.9%5.5% conv.

All search terms

Top eyebrow wax strips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Beauty7 Facial Wax Strips for Hair Removal - Eyebrow Wax Strips at Home - 24 Strip 4 Calming Oil Wipes for All Skin Types for Women

Beauty7$9.644.2★1,992 rev

Nads Facial Wax Strips - Hypoallergenic All Skin Types - Facial Hair Removal For Women - At Home Waxing Kit with 20 Face Wax Strips + 4 Calming Oil Wipes + Skin Protection Powder

Nad's$4.443.8★40,093 rev

Nads Eyebrow Wax Strips - Facial Hair Removal for Women - Eyebrow Wax Kit with 6 Eyebrow Waxing Strips + 6 Calming Oil Wipes + 2g Skin Protection Powder 1 Count

Nad's$8.493.9★4,661 rev

Nads Eyebrow Shaper Wax Kit Eyebrow Facial Hair Removal Delicate Areas Cotton Strips Cleansing Wipes 0.2 Ounce (Pack of 1)

Nad's$10.303.5★14,390 rev

Parissa Natural Eyebrow Wax Strips | Brow Wax Kit for Eyebrows Edges & Stray Hairs | No Heat Fragrance-Free Sensitive Skin | 16 Strips (32 Applications)

Parissa$11.634.2★587 rev

Newest

by launch date

30Pcs Eyebrow Wax Strips - 56 Strip Eyebrow & Upper Lip Hair Remover with 4 Soothing Wipes | Natural Beeswax Formula 3 boxes

Dr.Okay$9.1912 rev

today

64Pcs Precision Eyebrow Wax Strips for Face Clean Hair Removal Waxing Kit Gentle for Sensitive Skin No Heat Needed Easy At-Home Use for Upper Lip Chin & Brows Lasts 6 Weeks

RTRSNCM$10.6518 rev

1mo ago

Eyebrow Wax Strips - 110 Strip Eyebrow & Upper Lip Hair Remover with 4 Soothing Wipes | Natural Beeswax Formula | Painless at Home Hair Removal for Women & Sensitive Skin | Lasts 9 Weeks

Dr.Okay$9.099 rev

2mo ago

64 Pcs Eyebrow Wax Strips Eyebrow & Upper Lip Cheek Face Hair Removal Natural Aloe Formula for Sensitive All Skin Types for Women at Home Hair Remover Last 6 Weeks Contains 6 Calming Oil Wipes

Charmonic$10.1034 rev

2mo ago

Eyebrow Wax Strips - 88 Strip Eyebrow & Upper Lip Hair Remover with 4 Soothing Wipes | Natural Beeswax Formula | Painless at Home Hair Removal for Women & Sensitive Skin | Lasts 6 Weeks

Dr.Okay$8.64279 rev

3mo ago

What buyers say about eyebrow wax strips

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use27%

“Easy and Convenient”

Quality-Overall11%

“Excellent quality”

Value For Money7%

“worth the money”

Hair Removal6%

“removes hair quickly”

Efficiency5%

“they are effective”

Soft Feel4%

“Soft yet strong”

Advertised Vs Actual Product4%

“As described”

Allergies4%

“No irritation”

Ease Of Cleaning4%

“easy to clean up”

Instructions/User Manual/Troubleshooting3%

“easy to follow instructions”

What buyers complain about

Functionality-Overall29%

“Not effective”

Allergies10%

“Gave me a horrible rash”

Adhesion/Stickiness7%

“Its not even sticky”

Skin Health5%

“My skin is also still burning 2 days later”

Value For Money4%

“Not worth the price”

Size-Overall4%

“Large”

Quality-Overall4%

“Quality very poor”

Suitability Short Hair3%

“Doesn't remove hair”

Ease Of Use3%

“Difficult to use”

Hair Related2%

“It doesn't do a good job at getting all the hairs”

Top return reasons

Functionality-Overall27%

Size-Overall20%

Adhesion/Stickiness14%

Advertised Vs Actual Product13%

Damage/Burn Hair4%

Defective Material/Parts3%

Quality-Overall3%

Product Condition2%

Value For Money2%

Material Quality2%

Common questions

Is eyebrow wax strips profitable to sell on Amazon United States?: The niche generates $388K/yr across 17 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the eyebrow wax strips niche?: 11 brands and 28 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in eyebrow wax strips?: Top complaints mined from reviews: Functionality-Overall, Allergies, Adhesion/Stickiness. The return rate is 0.5%.
When does demand for eyebrow wax strips peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the eyebrow wax strips niche?: Listings span $3.60–$13.31; the average listing price is $9.31 (sweet spot $15–$100). The average incumbent carries 4,614 reviews — the moat a new listing must climb.