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Eyebrow Wax Sticks

Fail

Prices span $4.17–$10.02, mostly outside the sweet spot, so Eyebrow Wax Sticks is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$228K/yr182K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
66%top-5 click share · 10 brands · 17 sellers

Flapen Score

Eyebrow Wax Sticks against its category

The dotted line is the Beauty & Personal Care average. Past it, Eyebrow Wax Sticks is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyebrow Wax Sticks market on Amazon at a glance

Shoppers on Amazon United States searched for Eyebrow Wax Sticks 182K times last year and spent an estimated $228K. The top 5 brands take 82% of clicks. Demand peaks in May. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 17.3% of those searches ended in a purchase.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $228K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
17.3%
Market size, estimated
$228Ka year
Peak month
May1.5× the quietest month
Top search term
eyebrow wax sticks53K searches a year

02 · Price

A sale here is worth $7.21.

Listings sell for $7.21 on average, from $4.17 to $10.02. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $7.21 that is $9K to $11K a year per listing.

Average price
$7.21under the $15 to $100 sweet spot
Price range
$4.17–$10.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
$9K–$11K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Women's. It carries 2,416 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Women's
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
2,416per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Eyebrow Wax Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

17

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

11%

  • Brand 127%
  • Brand 219%
  • Brand 316%
  • Brand 412%
  • Brand 58%
  • Brand 68%
  • Open — no brand owns it (4 brands, 11%)

Demand

Eyebrow Wax Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.5×

Search terms

Top Eyebrow Wax Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eyebrow wax sticks53K/yr
  • small wax sticks23K/yr
  • brow wax sticks23K/yr
  • wax sticks for eyebrows18K/yr
  • eyebrow waxing sticks14K/yr
  • waxing sticks small6K/yr
  • small waxing sticks7K/yr
  • eye brow wax sticks6K/yr
  • eyebrow sticks4K/yr
  • brow sticks4K/yr

Reviews and returns

What reviews say buyers love and hate about Eyebrow Wax Sticks

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Small sticks”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Eyebrow Wax Sticks questions

Answered from the same tracked data.