Eyebrow Wax

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $994K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-7.7%

Conversion, latest week

7.4%

Market size, estimated

$994Ka year

Peak month

February1.4× the quietest month

Top search term

eyebrow wax294K searches a year

Listings sell for $11.56 on average, from $3.60 to $27.79. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $11.56 that is $35K to $46K a year per listing.

Average price

$11.56under the $15 to $100 sweet spot

Price range

$3.60–$27.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

$35K–$46K

Returns

0.7%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #44 within Women's. It carries 5,657 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

13.3%

Average rank

#44in Women's

Average rating

4.03 starsAmazon United States average 4.42 stars

Average reviews

5,657per listing

Listings tracked

22

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

48 months