Eyebrow Ruler
FailDemand is soft, at -25.4% this quarter, so Eyebrow Ruler is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $78K/yr162K searches / yr
- 90-day growth
- -25.4%search demand this quarter
- Competition
- 54%top-5 click share · 20 brands · 30 sellers
Flapen Score
Eyebrow Ruler against its category
The dotted line is the Beauty & Personal Care average. Past it, Eyebrow Ruler is stronger. Inside it, weaker.
Market
The Eyebrow Ruler market on Amazon at a glance
Shoppers on Amazon United States searched for Eyebrow Ruler 162K times last year and spent an estimated $78K. The top 5 brands take 64% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.
- Searches, last 12 months
- 162K
- Growth, 90 days vs prior 90
- -25.4%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $78Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- eyebrow ruler24K searches a year
02 · Price
A sale here is worth $9.77.
Listings sell for $9.77 on average, from $4.29 to $20.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $9.77 that is $2K to $5K a year per listing.
- Average price
- $9.77under the $15 to $100 sweet spot
- Price range
- $4.29–$20.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #3,123 within Eyes. It carries 2,213 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #3,123in Eyes
- Average rating
- 4.17 starsAmazon United States average 4.42 stars
- Average reviews
- 2,213per listing
- Listings tracked
- 27
04 · Newcomers
3 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Eyebrow Ruler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Billion Dollar Brows Brow Buddy Kit - Patented Symmetrical Eyebrow Shaping Tool and Contouring Stencil - Professional Brow Mapping Set with White Pencil for Tweezing Waxing and Threading - 2 Pieces
- Price
- $15.07
- Rating
- 3.9/5
- Reviews
- 900
- Age
- 8y ago

Billion Dollar Brows Brow Buddy Kit - Patented Symmetrical Eyebrow Shaping Tool and Contouring Stencil - Professional Brow Mapping Set with White Pencil for Tweezing Waxing and Threading - 2 Pieces
- Price
- $14.76
- Rating
- 4.0/5
- Reviews
- 109
- Age
- 10mo ago

100 Pack Eyebrow Ruler KINGMAS Disposable Brow Ruler Microblading Adhesive Eyebrow Sticker Stencil Guide Measuring Tool
- Price
- $7.94
- Rating
- 4.4/5
- Reviews
- 1,956
- Age
- 8y ago

BRAWNA 1 Pc Brow Pro Measuring Tool - Double Scale Eyebrow Ruler for Microblading - Eyebrow Mapping - Caliper Vernier - PMU Supplies - Eyebrow Calipers Ruler Plastic- Pink
- Price
- $8.96
- Rating
- 4.4/5
- Reviews
- 442
- Age
- 3y ago

BOLUOYIN Permanent Makeup Eyebrow Line Marker Ruler for Eyebrow Mapping String Pre-Inked Microblading Tattoo PMU String Measuring Eyebrow (Black)
- Price
- $9.79
- Rating
- 3.2/5
- Reviews
- 49
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Ink Permanent Brow Mapping Kit Pre-Inked String 2 Pens 50 Rulers
- Price
- $19.94
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 3mo ago

Lanties 6 Pcs Drawing Eyebrow Template Set Include Arch Brow Mapping Ruler Brow Mapping Pen Eyebrow Measuring Tool Microblading Measuring Tool for Home Salon Use All Face Types
- Price
- $20.01
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago

Eyebrow Ruler Eyebrow Measuring Tool Beginner Brow Mapping Kit(Includes Pigment Coloring Cotton) Achieve Symmetrical Perfectly Shaped Brows Brow Makeup Tools TA638
- Price
- $9.82
- Rating
- 3.6/5
- Reviews
- 34
- Age
- 7mo ago

Dexspoeny 2 Pcs Brow Mapping Ruler Arch Eyebrow Eyeline Ruler Fast Drawing Design Brow Easy Tool - Eyebrow Stencils for Microblading Permanent Makeup Arch Mapping Tool for Women
- Price
- $7.89
- Rating
- 3.6/5
- Reviews
- 8
- Age
- 6mo ago

cobee 7 Pcs Brow Mapping Pen Set Eyebrow Pen with 4 Replacement Refills And 1 Ruler Eyebrow Mapping Pencil Permanent Makeup Measuring Tool for Artists Eyebrow Skin
- Price
- $5.94
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 1y ago
Newest
by launch date
Ink Permanent Brow Mapping Kit Pre-Inked String 2 Pens 50 Rulers
- Price
- $19.94
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 3mo ago

Dexspoeny 2 Pcs Brow Mapping Ruler Arch Eyebrow Eyeline Ruler Fast Drawing Design Brow Easy Tool - Eyebrow Stencils for Microblading Permanent Makeup Arch Mapping Tool for Women
- Price
- $7.89
- Rating
- 3.6/5
- Reviews
- 8
- Age
- 6mo ago

Lanties 6 Pcs Drawing Eyebrow Template Set Include Arch Brow Mapping Ruler Brow Mapping Pen Eyebrow Measuring Tool Microblading Measuring Tool for Home Salon Use All Face Types
- Price
- $20.01
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago

Eyebrow Ruler Eyebrow Measuring Tool Beginner Brow Mapping Kit(Includes Pigment Coloring Cotton) Achieve Symmetrical Perfectly Shaped Brows Brow Makeup Tools TA638
- Price
- $9.82
- Rating
- 3.6/5
- Reviews
- 34
- Age
- 7mo ago

Ink Permanent Brow Mapping Kit Aluminum Eyebrow Ruler 2 Peel-Off Pencils
- Price
- $12.61
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
30
Est. top-5 brand share
64%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 93%
Open market
31%
- billion dollar brows31%
- KINGMAS13%
- Frienda8%
- BOLUOYIN7%
- BRAWNA6%
- YNSHOUNA4%
Demand
Eyebrow Ruler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Eyebrow Ruler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eyebrow ruler24K/yr
- eyebrow measuring tool22K/yr
- brow mapping tool15K/yr
- brow buddy kit22K/yr
- brow buddy12K/yr
- eyebrow mapping tool11K/yr
- regla para cejas10K/yr
- brow measuring tool11K/yr
- brow ruler9K/yr
- eyebrow ruler mapping10K/yr
Reviews and returns
What reviews say buyers love and hate about Eyebrow Ruler
We read the reviews and the return reasons for every product selling here.
“poor quality, has a plastic depth rod that broke second time I used it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eyebrow Ruler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









