Is eyebrow razor profitable to sell on Amazon United States?

The niche generates $2.1M/yr across 35 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (63/100).

How competitive is the eyebrow razor niche?

28 brands and 379 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 52% of demand.

What does it cost to enter the eyebrow razor niche?

Listings span $3.37–$19.62; the average listing price is $8.83 (sweet spot $15–$100). The average incumbent carries 26,900 reviews — the moat a new listing must climb.

eyebrow razor

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Market size

Incredible$2.1M

$2.1M/yr · 1.9M searches

Conversion

Incredible12.2%

search→purchase rate — share of searches ending in a sale

Brand share

Great52%

top-5 brand share — no brand owns this niche

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$3.37–$19.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$8.83

avg listing price — sweet spot $15–$100

Growth

Bad-3.7%

90-day search growth — must beat 0% to launch

Review moat

Bad26,900.34

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, eyebrow razor is a $2.1M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 63/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

eyebrow razor market data

Units sold / yr: 200K–250K; avg 5,000–6,000/product
Revenue / yr: $1.8M–$2.2M; units × avg price
Conversion rate: 12.2%
Avg BSR: #27
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.3%
Avg brand age: 44 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 falling

Sellers

379

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

44%

Top 20: 84%

Open market

40%

Kitsch14%
HFATMOS11%
D10%
ZOMCHI9%
Colovis9%
Schick Hydro Silk8%

Demand

Weekly Amazon search volume, last 28 weeks — -3.7% search growth over the last 90 days.

Open Trend

Top eyebrow razor search terms

eyebrow razor1.1M/yr -4.5%12.3% conv.
eye brow razors122K/yr +2.4%10.9% conv.
eyebrow shaper137K/yr -10.0%4.0% conv.
eyebrow razors122K/yr -8.4%11.9% conv.
eyebrow shaver112K/yr -7.0%9.5% conv.
eyebrow razor for women71K/yr +1.8%11.6% conv.
brow razor39K/yr +0.5%9.9% conv.
perfiladores de cejas35K/yr +3.0%6.5% conv.
eye brow razor29K/yr -2.7%10.2% conv.
brow shaper21K/yr +4.0%2.8% conv.

All search terms

Top eyebrow razor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HFATMOS Eyebrow Razor Face Razors for Women Men Multipurpose Exfoliating Face Shaver Facial Hair Removal Tools Eyebrow Trimmer with Protective Cover 12 Pcs

HFATMOS$4.754.5★7,433 rev

D 6 Pcs Face Razors for Women Eyebrow Razors and Dermaplane Tool

D$4.084.5★1,999 rev

66 Eyebrow Razor and Face Razor for Women and Men Eyebrow Hair Trimmer and Shaver with Protective Cover Safe and Newbie Friendly

Colovis$9.094.6★7,970 rev

Kitsch Dermaplane Razor for Women Face Face Razors for Women & Men Eye Brow Razors & Face Shaver Exfoliating Facial Razor & Dermaplaner as Skin Care Tool for Smoother Skin - Black 6 pcs

Kitsch$4.784.4★36,552 rev

ZOMCHI Eyebrow Razor for Women & Men Precision Cover Black

ZOMCHI$9.774.6★3,138 rev

Newest

by launch date

69pcs Eyebrow Razor set for Women Face Dermaplaning Tool Trimming Eyebrow Shaving Hair Hairline Shaping and mens facial hair removal

Beutz$8.3263 rev

7mo ago

Phyyixs 88 Pcs Eyebrow Razors & Face Razors for Women in Storage Jar Black Dermaplane Razor for Face & Men Precision Face Shaver with Protective Covers Thoughtful Beauty Gift for Women

Phyyixs$10.11207 rev

9mo ago

Phyyixs 100 Pcs Eyebrow and Face Razors for Women and Men Multi-Color Facial Shavers with Protective Covers Safe for Beginners

Phyyixs$9.71962 rev

1y ago

Kitsch Dermaplane Razor for Women Face Face Razors for Women & Men Eye Brow Razors & Face Shaver Exfoliating Facial Razor & Dermaplaner as Skin Care Tool for Smoother Skin - Black 6 pcs

Kitsch$4.7836,552 rev

1y ago

VG VOGCREST Eyebrow & Facial Trimmer: 2 in1 Rechargeable Facial Hair Removal & Eyebrow Shaver - Body Razor with Built-in LED Light (Rose Gold)

VG VOGCREST$19.6245,244 rev

2y ago

Common questions

Is eyebrow razor profitable to sell on Amazon United States?: The niche generates $2.1M/yr across 35 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (63/100).
How competitive is the eyebrow razor niche?: 28 brands and 379 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 52% of demand.
What does it cost to enter the eyebrow razor niche?: Listings span $3.37–$19.62; the average listing price is $8.83 (sweet spot $15–$100). The average incumbent carries 26,900 reviews — the moat a new listing must climb.