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Eyebrow Powder

Maybe

An estimated 1.2% of orders come back. But the average product has 4,724 reviews to catch up to, so Eyebrow Powder is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$422K/yr708K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
47%top-5 click share · 22 brands · 106 sellers

Flapen Score

Eyebrow Powder against its category

The dotted line is the Beauty & Personal Care average. Past it, Eyebrow Powder is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyebrow Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Eyebrow Powder 708K times last year and spent an estimated $422K. The top 5 brands take 63% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 708K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $422K a year.

Searches, last 12 months
708K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
4.5%
Market size, estimated
$422Ka year
Peak month
February1.1× the quietest month
Top search term
eyebrow powder249K searches a year

02 · Price

A sale here is worth $13.23.

Listings sell for $13.23 on average, from $3.71 to $33.77. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $13.23 that is $7K to $10K a year per listing.

Average price
$13.23under the $15 to $100 sweet spot
Price range
$3.71–$33.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$7K–$10K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #258 within Eyes. It carries 4,724 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
97%
Out of stock, average day
2.6%
Average rank
#258in Eyes
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
4,724per listing
Listings tracked
37

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
65 months

Products

Top Eyebrow Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

106

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

47%

Top 20: 84%

Open market

31%

  • Brand 124%
  • Brand 214%
  • Brand 313%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Eyebrow Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Search terms

Top Eyebrow Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eyebrow powder249K/yr
  • brow powder109K/yr
  • anastasia brow powder58K/yr
  • eyebrow powder for women26K/yr
  • eyebrow powder kit41K/yr
  • eye brow powder25K/yr
  • maybelline eyebrow powder25K/yr
  • eyebrow palette24K/yr
  • nyx brow powder9K/yr
  • nyx eyebrow powder11K/yr

Reviews and returns

What reviews say buyers love and hate about Eyebrow Powder

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Color”
24%of negative reviews mention “Color”
1.2%of orders come back
“Too dark”
A buyer, on “Color”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Eyebrow Powder questions

Answered from the same tracked data.