Eyebrow Powder
MaybeAn estimated 1.2% of orders come back. But the average product has 4,724 reviews to catch up to, so Eyebrow Powder is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 4858
- Market size
- $422K/yr708K searches / yr
- 90-day growth
- +11.3%search demand this quarter
- Competition
- 47%top-5 click share · 22 brands · 106 sellers
Flapen Score
Eyebrow Powder against its category
The dotted line is the Beauty & Personal Care average. Past it, Eyebrow Powder is stronger. Inside it, weaker.
Market
The Eyebrow Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Eyebrow Powder 708K times last year and spent an estimated $422K. The top 5 brands take 63% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 708K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $422K a year.
- Searches, last 12 months
- 708K
- Growth, 90 days vs prior 90
- +11.3%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $422Ka year
- Peak month
- February1.1× the quietest month
- Top search term
- eyebrow powder249K searches a year
02 · Price
A sale here is worth $13.23.
Listings sell for $13.23 on average, from $3.71 to $33.77. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $13.23 that is $7K to $10K a year per listing.
- Average price
- $13.23under the $15 to $100 sweet spot
- Price range
- $3.71–$33.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $7K–$10K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #258 within Eyes. It carries 4,724 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 97%
- Out of stock, average day
- 2.6%
- Average rank
- #258in Eyes
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 4,724per listing
- Listings tracked
- 37
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Eyebrow Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
wet n wild Ultimate Eyebrow Makeup Kit Long-Lasting Matte Brow Powder Tweezers Wax & Brush Built-In Mirror Purse-Friendly Compact - Dark Brown
- Price
- $4.37
- Rating
- 4.6/5
- Reviews
- 6,035
- Age
- 6y ago

Palladio Brow Powder for Eyebrows Soft and Natural Eyebrow Powder with Jojoba Oil & Shea Butter Helps Enhance & Define Brows Compact Size for Purse or Travel Includes Applicator Brush Soft Brown
- Price
- $9.68
- Rating
- 4.4/5
- Reviews
- 7,657
- Age
- 4y ago

Anastasia Beverly Hills Brow Powder Duo - High-Pigment Compact Brow Powder with Mirrored Travel Case Blendable Formula for Filling & Shaping Brows - Soft Brown
- Price
- $22.45
- Rating
- 4.7/5
- Reviews
- 9,449
- Age
- 12y ago

Anastasia Beverly Hills Brow Powder Duo - High-Pigment Compact Brow Powder with Mirrored Travel Case Blendable Formula for Filling & Shaping Brows - Taupe
- Price
- $21.24
- Rating
- 4.7/5
- Reviews
- 9,449
- Age
- 16y ago

Eyebrow Powder Makeup Kit-3 Colors Eye Brow Powder Palette Long-Lasting Waterproof Dark/light Brown Brow Filler Fill & Sculpt Full Eyebrows for Women With Mirror Brow Brush & Razor-Set 02
- Price
- $7.82
- Rating
- 4.4/5
- Reviews
- 670
- Age
- 3y ago
Trending
estimated 90-day click momentum
NYX PROFESSIONAL MAKEUP Fluff & Snatch Brow Powder Pen Cream To Powder Eyebrow Pen For Soft Defined Brows Smudge and Transfer-Resistant Formula - Espresso
- Price
- $12.66
- Rating
- 4.0/5
- Reviews
- 689
- Age
- 2mo ago

Arches and Halos Duo Luxury Brow Powder - Eyebrow Shaper and Color - Powder Compact with 2 Neutral Shades - Neutral Brown - 0.1 oz
- Price
- $7.42
- Rating
- 4.4/5
- Reviews
- 1,399
- Age
- 5y ago

Anastasia Beverly Hills Brow Powder Duo - High-Pigment Compact Brow Powder with Mirrored Travel Case Blendable Formula for Filling & Shaping Brows - Taupe
- Price
- $21.24
- Rating
- 4.7/5
- Reviews
- 9,449
- Age
- 16y ago

Anastasia Beverly Hills Brow Powder Duo - High-Pigment Compact Brow Powder with Mirrored Travel Case Blendable Formula for Filling & Shaping Brows - Blonde
- Price
- $22.48
- Rating
- 4.7/5
- Reviews
- 9,449
- Age
- 16y ago

Boobeen Eyebrow Powder Kit 2-color Waterproof Eyebrow Palette Makeup to Definer & Filler Brows Eyebrow Color Powder Shape Natural Looking Brow - with Mirror Brush
- Price
- $9.96
- Rating
- 4.3/5
- Reviews
- 416
- Age
- 2y ago
Newest
by launch date
NYX PROFESSIONAL MAKEUP Fluff & Snatch Brow Powder Pen Cream To Powder Eyebrow Pen For Soft Defined Brows Smudge and Transfer-Resistant Formula - Espresso
- Price
- $12.66
- Rating
- 4.0/5
- Reviews
- 689
- Age
- 2mo ago

Clinique Fill in the Blanks Brow Powder Pomade | Waterproof Sweat-Resistant + Non-flaking Soft Brown 0.06 Ounce
- Price
- $27.32
- Rating
- 4.0/5
- Reviews
- 180
- Age
- 1y ago

Eyebrow Powder Kit-Waterproof Two Colors Brow Powder Tinted Palette Long Lasting Up to 16H Brown/Dark Brown Brow Filler Defined&Sculpt Natural Eyebrow Makeup for Sparse Brow with Brow Brush &Razor-03
- Price
- $6.96
- Rating
- 4.4/5
- Reviews
- 351
- Age
- 1y ago

Boobeen Eyebrow Powder Kit 2-color Waterproof Eyebrow Palette Makeup to Definer & Filler Brows Eyebrow Color Powder Shape Natural Looking Brow - with Mirror Brush
- Price
- $9.96
- Rating
- 4.3/5
- Reviews
- 416
- Age
- 2y ago

Soft Brow Define & Fill Powder Duo Includes Dual ended Brush Vegan and Cruelty Free (Blonde)
- Price
- $19.56
- Rating
- 4.4/5
- Reviews
- 752
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
106
Est. top-5 brand share
63%
Top 20: 98%
Est. top-5 click share
47%
Top 20: 84%
Open market
31%
- Anastasia Beverly Hills24%
- wet n wild14%
- Palladio13%
- Rimmel7%
- MAYBELLINE5%
- NYX PROFESSIONAL MAKEUP5%
Demand
Eyebrow Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.1×
Search terms
Top Eyebrow Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eyebrow powder249K/yr
- brow powder109K/yr
- anastasia brow powder58K/yr
- eyebrow powder for women26K/yr
- eyebrow powder kit41K/yr
- eye brow powder25K/yr
- maybelline eyebrow powder25K/yr
- eyebrow palette24K/yr
- nyx brow powder9K/yr
- nyx eyebrow powder11K/yr
Reviews and returns
What reviews say buyers love and hate about Eyebrow Powder
We read the reviews and the return reasons for every product selling here.
“Too dark”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eyebrow Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









