Is eyebrow powder profitable to sell on Amazon United States?

The niche generates $422K/yr across 37 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Worth a look (58/100).

How competitive is the eyebrow powder niche?

22 brands and 106 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in eyebrow powder?

Top complaints mined from reviews: Color, Moist/Dry, Value For Money. The return rate is 1.2%.

When does demand for eyebrow powder peak?

Demand is steady year-round — the busiest month runs 1.1× the quietest.

What does it cost to enter the eyebrow powder niche?

Listings span $3.71–$33.77; the average listing price is $13.23 (sweet spot $15–$100). The average incumbent carries 4,724 reviews — the moat a new listing must climb.

eyebrow powder

Worth a look

Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Price range

Good$3.71–$33.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.23

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$422K

$422K/yr · 708K searches

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Growth

Okay+11.3%

90-day search growth — must beat 0% to launch

Review moat

Bad4,723.84

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, eyebrow powder is a $422K/yr Amazon United States market (708K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

eyebrow powder market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: $397K–$529K; units × avg price
Conversion rate: 4.5%
Avg BSR: #258
Page quality: 0%
Prime: 97%
Sponsored: 78%
Out of stock: 2.6%
Avg brand age: 65 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

106

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

47%

Top 20: 84%

Open market

31%

Anastasia Beverly Hills24%
wet n wild14%
Palladio13%
Rimmel7%
MAYBELLINE5%
NYX PROFESSIONAL MAKEUP5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.1×

Open Trend

Top eyebrow powder search terms

eyebrow powder249K/yr -6.4%4.2% conv.
brow powder109K/yr +14.9%3.4% conv.
anastasia brow powder58K/yr +23.4%5.5% conv.
eyebrow powder for women26K/yr +295.6%4.2% conv.
eyebrow powder kit41K/yr -26.5%3.9% conv.
eye brow powder25K/yr -3.1%4.3% conv.
maybelline eyebrow powder25K/yr -0.2%2.7% conv.
eyebrow palette24K/yr +1.4%1.8% conv.
nyx brow powder9K/yr +450.1%2.6% conv.
nyx eyebrow powder11K/yr +183.0%3.2% conv.

All search terms

Top eyebrow powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

wet n wild Ultimate Eyebrow Makeup Kit Long-Lasting Matte Brow Powder Tweezers Wax & Brush Built-In Mirror Purse-Friendly Compact - Dark Brown

wet n wild$4.374.6★6,035 rev

Palladio Brow Powder for Eyebrows Soft and Natural Eyebrow Powder with Jojoba Oil & Shea Butter Helps Enhance & Define Brows Compact Size for Purse or Travel Includes Applicator Brush Soft Brown

Palladio$9.684.4★7,657 rev

Anastasia Beverly Hills Brow Powder Duo - High-Pigment Compact Brow Powder with Mirrored Travel Case Blendable Formula for Filling & Shaping Brows - Soft Brown

Anastasia Beverly Hills$22.454.7★9,449 rev

Anastasia Beverly Hills Brow Powder Duo - High-Pigment Compact Brow Powder with Mirrored Travel Case Blendable Formula for Filling & Shaping Brows - Taupe

Anastasia Beverly Hills$21.244.7★9,449 rev

Eyebrow Powder Makeup Kit-3 Colors Eye Brow Powder Palette Long-Lasting Waterproof Dark/light Brown Brow Filler Fill & Sculpt Full Eyebrows for Women With Mirror Brow Brush & Razor-Set 02

LYSdefeu$7.824.4★670 rev

Newest

by launch date

NYX PROFESSIONAL MAKEUP Fluff & Snatch Brow Powder Pen Cream To Powder Eyebrow Pen For Soft Defined Brows Smudge and Transfer-Resistant Formula - Espresso

NYX PROFESSIONAL MAKEUP$12.66689 rev

2mo ago

Clinique Fill in the Blanks Brow Powder Pomade | Waterproof Sweat-Resistant + Non-flaking Soft Brown 0.06 Ounce

Clinique$27.32180 rev

1y ago

Eyebrow Powder Kit-Waterproof Two Colors Brow Powder Tinted Palette Long Lasting Up to 16H Brown/Dark Brown Brow Filler Defined&Sculpt Natural Eyebrow Makeup for Sparse Brow with Brow Brush &Razor-03

Caedelfly$6.96351 rev

1y ago

Boobeen Eyebrow Powder Kit 2-color Waterproof Eyebrow Palette Makeup to Definer & Filler Brows Eyebrow Color Powder Shape Natural Looking Brow - with Mirror Brush

Boobeen$9.96416 rev

2y ago

Soft Brow Define & Fill Powder Duo Includes Dual ended Brush Vegan and Cruelty Free (Blonde)

WUNDERBROW$19.56752 rev

2y ago

What buyers say about eyebrow powder

What buyers praise and complain about, mined from review topics.

What buyers love

Color23%

“color accurate”

Quality-Overall17%

“Excellent product”

Ease Of Application9%

“Applies beautifully”

Ease Of Use8%

“Ease of use”

Value For Money6%

“Great value”

Durability5%

“Stays on all day”

Soft Feel4%

“Goes on smooth”

Advertised Vs Actual Product3%

“As advertised”

Coverage2%

“Best coverage”

Efficiency2%

“Works great and stays on”

What buyers complain about

Color24%

“Too dark”

Moist/Dry11%

“It is dry”

Value For Money7%

“expensive”

Ease Of Use4%

“Hard to use”

Size-Overall4%

“Too small”

Functionality-Overall3%

“Not workable did not like”

Ease Of Application3%

“I didn't really like the applicator either”

Durability2%

“I doubt this will last very long”

Quality-Overall2%

“Not as good as my other brand”

Water Resistance2%

“The product is NOT water proof”

Top return reasons

Color61%

Advertised Vs Actual Product9%

Functionality-Overall5%

Moist/Dry5%

Quality-Overall3%

Product Condition3%

Defective Material/Parts2%

Weight Light1%

Size-Overall1%

Value For Money1%

Common questions

Is eyebrow powder profitable to sell on Amazon United States?: The niche generates $422K/yr across 37 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Worth a look (58/100).
How competitive is the eyebrow powder niche?: 22 brands and 106 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in eyebrow powder?: Top complaints mined from reviews: Color, Moist/Dry, Value For Money. The return rate is 1.2%.
When does demand for eyebrow powder peak?: Demand is steady year-round — the busiest month runs 1.1× the quietest.
What does it cost to enter the eyebrow powder niche?: Listings span $3.71–$33.77; the average listing price is $13.23 (sweet spot $15–$100). The average incumbent carries 4,724 reviews — the moat a new listing must climb.