Is eyebrow pomade profitable to sell on Amazon United States?

The niche generates $224K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Skip it (45/100).

How competitive is the eyebrow pomade niche?

13 brands and 84 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in eyebrow pomade?

Top complaints mined from reviews: Color, Moist/Dry, Product Condition. The return rate is 0.9%.

When does demand for eyebrow pomade peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the eyebrow pomade niche?

Listings span $3.51–$21.45; the average listing price is $10.61 (sweet spot $15–$100). The average incumbent carries 6,097 reviews — the moat a new listing must climb.

eyebrow pomade

Skip it

A deep review moat (6,097 avg reviews) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$224K

$224K/yr · 461K searches

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Avg price

Okay$10.61

avg listing price — sweet spot $15–$100

Price range

Okay$3.51–$21.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+1.6%

90-day search growth — must beat 0% to launch

Review moat

Bad6,097.12

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, eyebrow pomade is a $224K/yr Amazon United States market (461K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

eyebrow pomade market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $159K–$212K; units × avg price
Conversion rate: 4.6%
Avg BSR: #282
Page quality: 0%
Prime: 100%
Sponsored: 72%
Out of stock: 3.7%
Avg brand age: 52 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

62%

Top 20: 94%

Open market

14%

Anastasia Beverly Hills25%
Milani24%
LAVONE13%
MAYBELLINE13%
e.l.f.6%
BEFIVECOK5%
Open — no brand owns it (7 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top eyebrow pomade search terms

eyebrow pomade149K/yr -3.7%3.6% conv.
brow pomade107K/yr -3.4%3.1% conv.
pomada para cejas38K/yr +6.9%1.4% conv.
anastasia brow pomade28K/yr +39.1%4.1% conv.
eyebrow pomade waterproof15K/yr +6.9%2.7% conv.
pomada de cejas15K/yr +1.2%1.1% conv.
milani eyebrow12K/yr +2.9%4.9% conv.
anastasia dipbrow pomade11K/yr +11.4%3.8% conv.
eye brow pomade9K/yr -8.7%3.5% conv.
pomade eyebrow9K/yr +0.7%2.6% conv.

All search terms

Top eyebrow pomade products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Milani Stay Put Brow Color - Dark Brown (0.09 Ounce) Vegan Cruelty-Free Eyebrow Color that Fills and Shapes Brows

Milani$9.594.4★17,220 rev

Anastasia Beverly Hills DIPBROW Pomade - Full-Pigment Smudge-Proof Eyebrow Pomade Long-Wearing Waterproof Formula for Natural Hair Texture - Medium Brown

Anastasia Beverly Hills$21.134.7★7,055 rev

Maybelline TattooStudio Brow Pomade Long Lasting Buildable Eyebrow Makeup Black Brown 1 Count

MAYBELLINE$11.704.5★16,377 rev

LAVONE Makeup Kit With Eyebrow Stamp Pencil Waterproof Brow Pencil & Pomade Eyeliner Dual-ended Eyebrow Brush Dark Brown

LAVONE$9.904.4★5,986 rev

Anastasia Beverly Hills DIPBROW Pomade - Full-Pigment Smudge-Proof Eyebrow Pomade Long-Wearing Waterproof Formula for Natural Hair Texture - Ebony

Anastasia Beverly Hills$21.374.7★4,276 rev

Newest

by launch date

Eyebrow Pomade Kit with Dual-Ended Brush Long-Lasting Waterproof Brow Pomade High Pigment & Smudge-Proof Formula Easy to Blend for Natural Defined Brows Ideal for Women & Beginners #05 Black

WTFACE$5.779 rev

3mo ago

SHEGLAM Boss Brow Waterproof Pomade Waterproof Cream Eyebrow High Pigment-Ebony

SHEGLAM$6.9535 rev

6mo ago

Morphe High Archiever Everyday Essentials Brow Kit - Precision Micro Eyebrow Pencil Tinted Sculpting Brow Wax & 3-in-1 Brush for Shaping Filling & Defining - Java (3 Count)

MORPHE$17.90154 rev

1y ago

Eyebrow Pomade - Waterproof Brow Pomade for Long-lasting Results Smudge Proof and Sweat Resistant Formula Natural Eyebrow Makeup for All Skin Types and Tones - Dark Brown

LAVONE$6.991,468 rev

3y ago

BEFIVECOK Eyebrow Pomade Kit with Dual-ended Eyebrow Brush Water and Stain Resistant High Pigment Pomade Corrects Brow Imperfections for Natural Long-lasting Brow Makeup (11# Black)

BEFIVECOK$6.98730 rev

3y ago

What buyers say about eyebrow pomade

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Very good and affordable”

Color14%

“color accurate”

Value For Money10%

“Good deal”

Durability7%

“I can definitely say it durable”

Ease Of Use6%

“Easy to work with”

Ease Of Application5%

“Easy Application”

Soft Feel5%

“Silky smooth”

Efficiency3%

“It works well”

Eyelash Quality3%

“This product from e. l.f. has truly impressed me with its ability to keep my eyebrows perfectly in place”

Advertised Vs Actual Product3%

“Does what it should”

What buyers complain about

Color23%

“Too dark”

Moist/Dry10%

“clumping/drying out”

Product Condition6%

“came used”

Water Resistance4%

“Not waterproof”

Functionality-Overall3%

“It doesnt work: It doesnt hold up”

Size-Overall3%

“it's quite big”

Ease Of Application3%

“not as easy to apply”

Adhesion/Stickiness3%

“I will say it's kinda sticky”

Quality-Overall3%

“Bad quality”

Value For Money3%

“Every time I buy something cheaper”

Top return reasons

Color55%

Advertised Vs Actual Product9%

Product Condition6%

Functionality-Overall5%

Moist/Dry4%

Adhesion/Stickiness2%

Defective Material/Parts2%

Value For Money2%

Quality-Overall2%

Ease Of Use1%

Common questions

Is eyebrow pomade profitable to sell on Amazon United States?: The niche generates $224K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Skip it (45/100).
How competitive is the eyebrow pomade niche?: 13 brands and 84 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in eyebrow pomade?: Top complaints mined from reviews: Color, Moist/Dry, Product Condition. The return rate is 0.9%.
When does demand for eyebrow pomade peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the eyebrow pomade niche?: Listings span $3.51–$21.45; the average listing price is $10.61 (sweet spot $15–$100). The average incumbent carries 6,097 reviews — the moat a new listing must climb.