Eyebrow Pencil

Shoppers searched for this 11.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.8M a year.

Searches, last 12 months

11.0M

Growth, 90 days vs prior 90

-2.5%

Conversion, latest week

9.1%

Market size, estimated

$8.8Ma year

Peak month

March1.3× the quietest month

Top search term

eyebrow pencils for women3.6M searches a year

Listings sell for $8.80 on average, from $1.05 to $22.53. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 10,000 to 12,500 of them. At $8.80 that is $88K to $110K a year per listing.

Average price

$8.80under the $15 to $100 sweet spot

Price range

$1.05–$22.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

800K or moreAmazon's top range

Units per listing a year

10,000–12,500

Revenue per listing a year

$88K–$110K

Returns

0.6%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #35 within Eyes. It carries 28,246 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#35in Eyes

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

28,246per listing

Listings tracked

76

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

53 months