Eyebrow Mascara

Shoppers searched for this 429K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $271K a year.

Searches, last 12 months

429K

Growth, 90 days vs prior 90

-8.7%

Conversion, latest week

6.4%

Market size, estimated

$271Ka year

Peak month

August1.8× the quietest month

Top search term

eyebrow mascara109K searches a year

Listings sell for $9.88 on average, from $3.26 to $22.79. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $9.88 that is $7K to $10K a year per listing.

Average price

$9.88under the $15 to $100 sweet spot

Price range

$3.26–$22.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

$7K–$10K

Returns

0.7%of orders · Amazon United States median 2.1%

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #111 within Eyes. It carries 9,594 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#111in Eyes

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

9,594per listing

Listings tracked

33

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

57 months