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Eyebrow Highlighter Pencil

Fail

Shoppers spend an estimated $42K a year here, so Eyebrow Highlighter Pencil is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$42K/yr109K searches / yr
90-day growth
+20.6%search demand this quarter
Competition
55%top-5 click share · 12 brands · 52 sellers

Flapen Score

Eyebrow Highlighter Pencil against its category

The dotted line is the Beauty & Personal Care average. Past it, Eyebrow Highlighter Pencil is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyebrow Highlighter Pencil market on Amazon at a glance

Shoppers on Amazon United States searched for Eyebrow Highlighter Pencil 109K times last year and spent an estimated $42K. The top 5 brands take 82% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
+20.6%
Conversion, latest week
2.6%
Market size, estimated
$42Ka year
Peak month
January1.5× the quietest month
Top search term
brow highlighter pencil16K searches a year

02 · Price

A sale here is worth $15.25.

Listings sell for $15.25 on average, from $4.69 to $32.65. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $15.25 that is $0 to $2K a year per listing.

Average price
$15.25inside the $15 to $100 sweet spot
Price range
$4.69–$32.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #341 within Eyes. It carries 1,565 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
96%
Out of stock, average day
4.0%
Average rank
#341in Eyes
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,565per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Eyebrow Highlighter Pencil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

52

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

15%

  • Brand 135%
  • Brand 226%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (6 brands, 15%)

Demand

Eyebrow Highlighter Pencil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Eyebrow Highlighter Pencil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brow highlighter pencil16K/yr
  • eyebrow highlighter pencil16K/yr
  • sorme brow lift4K/yr
  • anastasia highlighter11K/yr
  • eyebrow highlighter10K/yr
  • sorme cosmetics9K/yr
  • brow highlighter9K/yr
  • sorme brow lift highlighting pencil2K/yr
  • sorme7K/yr
  • anastasia glow kit5K/yr

Reviews and returns

What reviews say buyers love and hate about Eyebrow Highlighter Pencil

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Color”
1.6%of orders come back
“Color not as shown”
A buyer, on “Color”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Eyebrow Highlighter Pencil questions

Answered from the same tracked data.