Eyebrow Highlighter Pencil
FailShoppers spend an estimated $42K a year here, so Eyebrow Highlighter Pencil is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $42K/yr109K searches / yr
- 90-day growth
- +20.6%search demand this quarter
- Competition
- 55%top-5 click share · 12 brands · 52 sellers
Flapen Score
Eyebrow Highlighter Pencil against its category
The dotted line is the Beauty & Personal Care average. Past it, Eyebrow Highlighter Pencil is stronger. Inside it, weaker.
Market
The Eyebrow Highlighter Pencil market on Amazon at a glance
Shoppers on Amazon United States searched for Eyebrow Highlighter Pencil 109K times last year and spent an estimated $42K. The top 5 brands take 82% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- +20.6%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $42Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- brow highlighter pencil16K searches a year
02 · Price
A sale here is worth $15.25.
Listings sell for $15.25 on average, from $4.69 to $32.65. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $15.25 that is $0 to $2K a year per listing.
- Average price
- $15.25inside the $15 to $100 sweet spot
- Price range
- $4.69–$32.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #341 within Eyes. It carries 1,565 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 96%
- Out of stock, average day
- 4.0%
- Average rank
- #341in Eyes
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 1,565per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Eyebrow Highlighter Pencil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
52
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
15%
- Brand 135%
- Brand 226%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 63%
- Open — no brand owns it (6 brands, 15%)
Demand
Eyebrow Highlighter Pencil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Eyebrow Highlighter Pencil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brow highlighter pencil16K/yr
- eyebrow highlighter pencil16K/yr
- sorme brow lift4K/yr
- anastasia highlighter11K/yr
- eyebrow highlighter10K/yr
- sorme cosmetics9K/yr
- brow highlighter9K/yr
- sorme brow lift highlighting pencil2K/yr
- sorme7K/yr
- anastasia glow kit5K/yr
Reviews and returns
What reviews say buyers love and hate about Eyebrow Highlighter Pencil
We read the reviews and the return reasons for every product selling here.
“Color not as shown”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eyebrow Highlighter Pencil questions
Answered from the same tracked data.









