eyebrow growth serum
Launch itA $3.1M/yr market growing +5.5% this quarter with returns at 0.9% — clears our launch bar.
Market size
Incredible$3.1M$3.1M/yr · 1.2M searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$33.65avg listing price — sweet spot $15–$100
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.55–$138.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad12,908.69avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, eyebrow growth serum is a $3.1M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 79% of demand. Verdict: Launch it — 62/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
eyebrow growth serum market data
- Units sold / yr
- 100K–125K
- avg 5,000–6,000/product
- Revenue / yr
- $3.4M–$4.2M
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 4.8%
- Avg brand age
- 46 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
25
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
16%
- Grande Cosmetics37%
- The Ordinary15%
- VieBeauti14%
- Live Fraiche6%
- RapidBrow6%
- UpNature4%
- Open — no brand owns it (6 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top eyebrow growth serum search terms
- eyebrow growth serum290K/yr
- eyebrow serum175K/yr
- grande brow growth serum120K/yr
- brow serum98K/yr
- eyebrow serum to grow brows73K/yr
- brow growth serum67K/yr
- eyebrow growth serum for women62K/yr
- grande brow49K/yr
- eyebrow growth53K/yr
- rapid brow34K/yr
Top eyebrow growth serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Grande Cosmetics GrandeBROW Brow Enhancing Serum for Fuller Bolder Looking Eyebrows - Brow Serum With Vitamins Peptides Antioxidants Amino Acids Cruelty Free - 8 Week Supply (1.5 mL)
Grande Cosmetics$29.234.2★7,881 rev
The Ordinary Multi-Peptide Lash and Brow Serum Peptide-Powered Formula for Thicker Fuller Looking Lashes & Brows 0.16 Fl Oz
The Ordinary$14.404.2★6,207 rev
VieBeauti Eyebrow Growth Serum: Eyebrow Serum to Grow Brows with Advanced Formula to Boost Longer Fuller and Thicker Looking Eyebrows 3mL
VieBeauti$23.504.3★4,628 rev
Grande Cosmetics GrandeBROW Brow Enhancing Serum for Fuller Bolder Looking Eyebrows - Brow Serum With Vitamins Peptides Antioxidants Amino Acids Cruelty Free - 4 Month Supply (3 mL)
Grande Cosmetics$53.574.2★7,881 rev
rapidBrow Eyebrow Enhancing Serum 3 mL - Hydrating Hair Serum for Visibly Thicker-Looking Brows with Hexatein 2 Complex
RapidBrow$33.494.2★2,536 rev
Newest
by launch date
Eight Saints Frame Game Eyebrow Growth Serum for Thicker Fuller Brows with Biotin Amino Acids and Castor Oil Brow Enhancing Treatment for Thin Eyebrows Nourishing Eyebrow Serum 0.14 fl oz
Eight Saints$31.49183 rev
VieBeauti Eyebrow Growth Serum: Eyebrow Serum to Grow Brows with Advanced Formula to Boost Longer Fuller and Thicker Looking Eyebrows 3mL
VieBeauti$23.504,628 rev
UpNature Lash Serum for Eyelash Growth - 100% USDA Organic Castor Oil for Eyelashes and Eyebrows Hexane Free (2oz Glass Bottle)
UpNature$8.551,995 rev
RevitaLash Cosmetics RevitaBrow Advanced 1.5 mL Eyebrow Conditioner Serum Physician Developed & Cruelty-Free
RevitaLash$57.92379 rev
The Ordinary Multi-Peptide Lash and Brow Serum Peptide-Powered Formula for Thicker Fuller Looking Lashes & Brows 0.16 Fl Oz
The Ordinary$14.406,207 rev
Trending
90-day click momentumUpNature Lash Serum for Eyelash Growth - 100% USDA Organic Castor Oil for Eyelashes and Eyebrows Hexane Free (2oz Glass Bottle)
UpNature$8.554.7★
Eight Saints Frame Game Eyebrow Growth Serum for Thicker Fuller Brows with Biotin Amino Acids and Castor Oil Brow Enhancing Treatment for Thin Eyebrows Nourishing Eyebrow Serum 0.14 fl oz
Eight Saints$31.494.4★
Obagi Nu-Cil Eyebrow Boosting Serum Nourishing Brow Serum with Biotin & Hyaluronic Acid for Fuller Looking Eyebrows 0.17 oz
Obagi Medical$138.374.4★
Grande Cosmetics GrandeBROW Brow Enhancing Serum for Fuller Bolder Looking Eyebrows - Brow Serum With Vitamins Peptides Antioxidants Amino Acids Cruelty Free - 8 Week Supply (1.5 mL)
Grande Cosmetics$29.234.2★
USDA Organic Castor Oil Lash Serum - Premium All Natural Cold Pressed Castor Oil Eyelash Growth Serum with Mascara Tube - Eyelash Treatment and Conditioner - For Thicker and Fuller Lashes
Live Fraiche$13.584.3★
What buyers say about eyebrow growth serum
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Worth it”
“Easy to apply”
“Easy to Use: The application is quick”
“I love this serum for my lashes”
“No irritation”
“Great for hair growth stimulation”
“Just as described”
“Smooth application”
“Its super thick”
What buyers complain about
“Causes irritation”
“Didn't work for me”
“It is expensive”
“I gave it two months and no improvement”
“It is thicker than I expected”
“Dried out”
“Inaffective, weird side effects tho”
“My eyelashes are falling out”
“its so hard to remove”
“bottle breaks easy”
Top return reasons
Common questions
- Is eyebrow growth serum profitable to sell on Amazon United States?
- The niche generates $3.1M/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Launch it (62/100).
- How competitive is the eyebrow growth serum niche?
- 12 brands and 25 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in eyebrow growth serum?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Value For Money. The return rate is 0.9%.
- When does demand for eyebrow growth serum peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the eyebrow growth serum niche?
- Listings span $8.55–$138.37; the average listing price is $33.65 (sweet spot $15–$100). The average incumbent carries 12,909 reviews — the moat a new listing must climb.