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Eyebrow Gel

Maybe

Shoppers spend an estimated $5.8M a year here. But the average product has 11,544 reviews to catch up to, so Eyebrow Gel is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$5.8M/yr5.9M searches / yr
90-day growth
-4.7%search demand this quarter
Competition
54%top-5 click share · 10 brands · 106 sellers

Flapen Score

Eyebrow Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Eyebrow Gel is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyebrow Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Eyebrow Gel 5.9M times last year and spent an estimated $5.8M. The top 5 brands take 85% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 5.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.8M a year.

Searches, last 12 months
5.9M
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
10.2%
Market size, estimated
$5.8Ma year
Peak month
August1.3× the quietest month
Top search term
eyebrow gel2.3M searches a year

02 · Price

A sale here is worth $9.56.

Listings sell for $9.56 on average, from $2.28 to $26.01. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 20,000 to 25,000 of them. At $9.56 that is $191K to $239K a year per listing.

Average price
$9.56under the $15 to $100 sweet spot
Price range
$2.28–$26.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500K–600K
Units per listing a year
20,000–25,000
Revenue per listing a year
$191K–$239K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Eyes. It carries 11,544 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#49in Eyes
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
11,544per listing
Listings tracked
21

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
52 months

Products

Top Eyebrow Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

106

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

10%

  • Brand 136%
  • Brand 219%
  • Brand 314%
  • Brand 48%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (4 brands, 10%)

Demand

Eyebrow Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Eyebrow Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eyebrow gel2.3M/yr
  • brow gel1.3M/yr
  • nyx brow glue328K/yr
  • eye brow gel160K/yr
  • gel para cejas178K/yr
  • nyx eyebrow gel153K/yr
  • eyebrow gel clear176K/yr
  • clear brow gel144K/yr
  • brow gel clear155K/yr
  • gel de cejas121K/yr

Reviews and returns

What reviews say buyers love and hate about Eyebrow Gel

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Moist/Dry”
0.5%of orders come back
“for some reason this one was dry”
A buyer, on “Moist/Dry”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Eyebrow Gel questions

Answered from the same tracked data.