Eyebrow Gel
MaybeShoppers spend an estimated $5.8M a year here. But the average product has 11,544 reviews to catch up to, so Eyebrow Gel is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 4858
- Market size
- $5.8M/yr5.9M searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 54%top-5 click share · 10 brands · 106 sellers
Flapen Score
Eyebrow Gel against its category
The dotted line is the Beauty & Personal Care average. Past it, Eyebrow Gel is stronger. Inside it, weaker.
Market
The Eyebrow Gel market on Amazon at a glance
Shoppers on Amazon United States searched for Eyebrow Gel 5.9M times last year and spent an estimated $5.8M. The top 5 brands take 85% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 5.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.8M a year.
- Searches, last 12 months
- 5.9M
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 10.2%
- Market size, estimated
- $5.8Ma year
- Peak month
- August1.3× the quietest month
- Top search term
- eyebrow gel2.3M searches a year
02 · Price
A sale here is worth $9.56.
Listings sell for $9.56 on average, from $2.28 to $26.01. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 20,000 to 25,000 of them. At $9.56 that is $191K to $239K a year per listing.
- Average price
- $9.56under the $15 to $100 sweet spot
- Price range
- $2.28–$26.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $191K–$239K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Eyes. It carries 11,544 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #49in Eyes
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 11,544per listing
- Listings tracked
- 21
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Eyebrow Gel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
106
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
10%
- Brand 136%
- Brand 219%
- Brand 314%
- Brand 48%
- Brand 58%
- Brand 65%
- Open — no brand owns it (4 brands, 10%)
Demand
Eyebrow Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Eyebrow Gel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eyebrow gel2.3M/yr
- brow gel1.3M/yr
- nyx brow glue328K/yr
- eye brow gel160K/yr
- gel para cejas178K/yr
- nyx eyebrow gel153K/yr
- eyebrow gel clear176K/yr
- clear brow gel144K/yr
- brow gel clear155K/yr
- gel de cejas121K/yr
Reviews and returns
What reviews say buyers love and hate about Eyebrow Gel
We read the reviews and the return reasons for every product selling here.
“for some reason this one was dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eyebrow Gel questions
Answered from the same tracked data.









