Is eyebrow gel profitable to sell on Amazon United States?

The niche generates $5.8M/yr across 21 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Worth a look (58/100).

How competitive is the eyebrow gel niche?

10 brands and 106 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in eyebrow gel?

Top complaints mined from reviews: Moist/Dry, Residue, Color. The return rate is 0.5%.

When does demand for eyebrow gel peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the eyebrow gel niche?

Listings span $2.28–$26.01; the average listing price is $9.56 (sweet spot $15–$100). The average incumbent carries 11,544 reviews — the moat a new listing must climb.

eyebrow gel

Worth a look

Shows a $5.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$5.8M

$5.8M/yr · 5.9M searches

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$2.28–$26.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Avg price

Okay$9.56

avg listing price — sweet spot $15–$100

Growth

Bad-4.7%

90-day search growth — must beat 0% to launch

Review moat

Bad11,544.05

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, eyebrow gel is a $5.8M/yr Amazon United States market (5.9M searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

eyebrow gel market data

Units sold / yr: 500K–600K; avg 20,000–25,000/product
Revenue / yr: $4.8M–$5.7M; units × avg price
Conversion rate: 10.2%
Avg BSR: #49
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 131 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

106

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

10%

NYX PROFESSIONAL MAKEUP36%
e.l.f.19%
L'Oreal Paris14%
MAYBELLINE8%
Got2B8%
Anastasia Beverly Hills5%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top eyebrow gel search terms

eyebrow gel2.3M/yr -3.2%7.9% conv.
brow gel1.3M/yr -1.2%7.2% conv.
nyx brow glue328K/yr -16.0%13.9% conv.
eye brow gel160K/yr +6.7%7.9% conv.
gel para cejas178K/yr -5.3%3.3% conv.
nyx eyebrow gel153K/yr +3.6%12.4% conv.
eyebrow gel clear176K/yr -10.9%12.2% conv.
clear brow gel144K/yr -7.8%11.3% conv.
brow gel clear155K/yr -8.8%10.6% conv.
gel de cejas121K/yr +4.5%3.0% conv.

All search terms

Top eyebrow gel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Eyebrow Gel - Clear

NYX PROFESSIONAL MAKEUP$9.194.4★36,161 rev

LOreal Paris Infallible Up To 24H Wear Brow Lamination Water-Resistant Longwear Eyebrow Gel Make Up Clear/Transparent 0.16 Fl Oz

L'Oreal Paris$11.434.5★5,249 rev

NYX PROFESSIONAL MAKEUP The Brow Glue Crazy Lift Brow Lamination Gel with 16HR Strong Hold & Built-In Styling Comb - Clear Eyebrow Gel

NYX PROFESSIONAL MAKEUP$11.474.4★3,624 rev

got2b Glued 2-in-1 Brow & Edge Gel Strong Hold Clear Finish

Got2B$6.694.4★3,834 rev

NYX PROFESSIONAL MAKEUP Control Freak Eyebrow Gel - Clear

NYX PROFESSIONAL MAKEUP$7.104.2★43,851 rev

Newest

by launch date

essence | Brow Lift & Freeze Glue | Fluffy Flake Free Brows| 3-in-1 Applicator | Vegan & Cruelty Free

Essence Cosmetics$4.76809 rev

7mo ago

Anastasia Beverly Hills Clear Brow Gel - Lightweight Clear Eyebrow Setting Gel for Flexible Long-Lasting Hold Controls and Sets Brows for a Clean Polished Natural Finish

Anastasia Beverly Hills$19.55163 rev

9mo ago

Anastasia Beverly Hills Mini Clear Brow Gel - Travel-Size Lightweight Eyebrow Setting Gel with Invisible Long-Lasting Flexible Hold

Anastasia Beverly Hills$14.554,067 rev

9mo ago

NYX PROFESSIONAL MAKEUP The Brow Glue Crazy Lift Brow Lamination Gel with 16HR Strong Hold & Built-In Styling Comb - Clear Eyebrow Gel

NYX PROFESSIONAL MAKEUP$11.473,624 rev

1y ago

Maybelline Super Lock Brow Glue Eyebrow Gel Lightweight and Waterproof Tinted Brow Gel For Up To 24HR Hold Medium Brown 1 Count

MAYBELLINE$9.646,474 rev

1y ago

What buyers say about eyebrow gel

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Awesome quality”

Value For Money12%

“Great Value”

Durability7%

“It stays on well through the day”

Adhesion/Stickiness6%

“sticky good”

Eyelash Quality6%

“I was amazed at the huge difference in the outcome with this product as opposed to other lash primers”

Ease Of Use6%

“Goes on easy”

Ease Of Application5%

“application is easy”

Color4%

“Clear color”

Residue4%

“Does not leave residue”

Efficiency4%

“Very effective”

What buyers complain about

Moist/Dry10%

“for some reason this one was dry”

Residue10%

“leaves residue”

Color7%

“Way too dark”

Functionality-Overall6%

“DOESNT WORK”

Value For Money6%

“Not worth the price”

Adhesion/Stickiness5%

“It's not glue”

Durability5%

“Doesnt last”

Quality-Overall3%

“Bad quality”

Size-Overall3%

“Smaller than expected”

Ease Of Application2%

“Hard to apply”

Top return reasons

Functionality-Overall20%

Adhesion/Stickiness12%

Advertised Vs Actual Product12%

Color12%

Moist/Dry9%

Residue4%

Product Condition4%

Size-Overall4%

Defective Material/Parts3%

Value For Money2%

Common questions

Is eyebrow gel profitable to sell on Amazon United States?: The niche generates $5.8M/yr across 21 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Worth a look (58/100).
How competitive is the eyebrow gel niche?: 10 brands and 106 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in eyebrow gel?: Top complaints mined from reviews: Moist/Dry, Residue, Color. The return rate is 0.5%.
When does demand for eyebrow gel peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the eyebrow gel niche?: Listings span $2.28–$26.01; the average listing price is $9.56 (sweet spot $15–$100). The average incumbent carries 11,544 reviews — the moat a new listing must climb.