Eyebrow Gel
MaybeShoppers spend an estimated $5.8M a year here. But the average product has 11,544 reviews to catch up to, so Eyebrow Gel is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 4858
- Market size
- $5.8M/yr5.9M searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 54%top-5 click share · 10 brands · 106 sellers
Flapen Score
Eyebrow Gel against its category
The dotted line is the Beauty & Personal Care average. Past it, Eyebrow Gel is stronger. Inside it, weaker.
Market
The Eyebrow Gel market on Amazon at a glance
Shoppers on Amazon United States searched for Eyebrow Gel 5.9M times last year and spent an estimated $5.8M. The top 5 brands take 85% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 5.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.8M a year.
- Searches, last 12 months
- 5.9M
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 10.2%
- Market size, estimated
- $5.8Ma year
- Peak month
- August1.3× the quietest month
- Top search term
- eyebrow gel2.3M searches a year
02 · Price
A sale here is worth $9.56.
Listings sell for $9.56 on average, from $2.28 to $26.01. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 20,000 to 25,000 of them. At $9.56 that is $191K to $239K a year per listing.
- Average price
- $9.56under the $15 to $100 sweet spot
- Price range
- $2.28–$26.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $191K–$239K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Eyes. It carries 11,544 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #49in Eyes
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 11,544per listing
- Listings tracked
- 21
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Eyebrow Gel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Eyebrow Gel - Clear
- Price
- $9.19
- Rating
- 4.4/5
- Reviews
- 36,161
- Age
- 5y ago

LOreal Paris Infallible Up To 24H Wear Brow Lamination Water-Resistant Longwear Eyebrow Gel Make Up Clear/Transparent 0.16 Fl Oz
- Price
- $11.43
- Rating
- 4.5/5
- Reviews
- 5,249
- Age
- 2y ago

NYX PROFESSIONAL MAKEUP The Brow Glue Crazy Lift Brow Lamination Gel with 16HR Strong Hold & Built-In Styling Comb - Clear Eyebrow Gel
- Price
- $11.47
- Rating
- 4.4/5
- Reviews
- 3,624
- Age
- 1y ago

got2b Glued 2-in-1 Brow & Edge Gel Strong Hold Clear Finish
- Price
- $6.69
- Rating
- 4.4/5
- Reviews
- 3,834
- Age
- 2y ago

NYX PROFESSIONAL MAKEUP Control Freak Eyebrow Gel - Clear
- Price
- $7.10
- Rating
- 4.2/5
- Reviews
- 43,851
- Age
- 12y ago
Trending
estimated 90-day click momentum
Anastasia Beverly Hills Mini Clear Brow Gel - Travel-Size Lightweight Eyebrow Setting Gel with Invisible Long-Lasting Flexible Hold
- Price
- $14.55
- Rating
- 4.6/5
- Reviews
- 4,067
- Age
- 9mo ago

essence | Brow Lift & Freeze Glue | Fluffy Flake Free Brows| 3-in-1 Applicator | Vegan & Cruelty Free
- Price
- $4.76
- Rating
- 4.3/5
- Reviews
- 809
- Age
- 7mo ago

Maybelline Super Lock Brow Glue Eyebrow Gel Lightweight Brow Gel For Up To 24HR Hold Clear 1 Count
- Price
- $9.04
- Rating
- 4.5/5
- Reviews
- 6,474
- Age
- 2y ago

Benefit Ready Set Brow 24 Hour Invisible Shaping and Setting Clear Gel for Brows 0.23 Ounce
- Price
- $26.01
- Rating
- 4.6/5
- Reviews
- 292
- Age
- 9y ago

Anastasia Beverly Hills Mini Clear Brow Gel - Travel-Size Lightweight Eyebrow Setting Gel with Invisible Long-Lasting Flexible Hold
- Price
- $14.32
- Rating
- 4.4/5
- Reviews
- 654
- Age
- 2y ago
Newest
by launch date
essence | Brow Lift & Freeze Glue | Fluffy Flake Free Brows| 3-in-1 Applicator | Vegan & Cruelty Free
- Price
- $4.76
- Rating
- 4.3/5
- Reviews
- 809
- Age
- 7mo ago

Anastasia Beverly Hills Clear Brow Gel - Lightweight Clear Eyebrow Setting Gel for Flexible Long-Lasting Hold Controls and Sets Brows for a Clean Polished Natural Finish
- Price
- $19.55
- Rating
- 4.6/5
- Reviews
- 163
- Age
- 9mo ago

Anastasia Beverly Hills Mini Clear Brow Gel - Travel-Size Lightweight Eyebrow Setting Gel with Invisible Long-Lasting Flexible Hold
- Price
- $14.55
- Rating
- 4.6/5
- Reviews
- 4,067
- Age
- 9mo ago

NYX PROFESSIONAL MAKEUP The Brow Glue Crazy Lift Brow Lamination Gel with 16HR Strong Hold & Built-In Styling Comb - Clear Eyebrow Gel
- Price
- $11.47
- Rating
- 4.4/5
- Reviews
- 3,624
- Age
- 1y ago

Maybelline Super Lock Brow Glue Eyebrow Gel Lightweight and Waterproof Tinted Brow Gel For Up To 24HR Hold Medium Brown 1 Count
- Price
- $9.64
- Rating
- 4.5/5
- Reviews
- 6,474
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
106
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 99%
Open market
10%
- NYX PROFESSIONAL MAKEUP36%
- e.l.f.19%
- L'Oreal Paris14%
- MAYBELLINE8%
- Got2B8%
- Anastasia Beverly Hills5%
- Open — no brand owns it (4 brands, 10%)
Demand
Eyebrow Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Eyebrow Gel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eyebrow gel2.3M/yr
- brow gel1.3M/yr
- nyx brow glue328K/yr
- eye brow gel160K/yr
- gel para cejas178K/yr
- nyx eyebrow gel153K/yr
- eyebrow gel clear176K/yr
- clear brow gel144K/yr
- brow gel clear155K/yr
- gel de cejas121K/yr
Reviews and returns
What reviews say buyers love and hate about Eyebrow Gel
We read the reviews and the return reasons for every product selling here.
“for some reason this one was dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eyebrow Gel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









