Skip to content

Eyebrow Epilator

Fail

The top 5 products take 91% of clicks, so Eyebrow Epilator is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$103K/yr88K searches / yr
90-day growth
+9.8%search demand this quarter
Competition
91%top-5 click share · 6 brands · 19 sellers

Flapen Score

Eyebrow Epilator against its category

The dotted line is the Beauty & Personal Care average. Past it, Eyebrow Epilator is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyebrow Epilator market on Amazon at a glance

Shoppers on Amazon United States searched for Eyebrow Epilator 88K times last year and spent an estimated $103K. The top 5 brands take 96% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
+9.8%
Conversion, latest week
2.7%
Market size, estimated
$103Ka year
Peak month
July1.6× the quietest month
Top search term
braun face epilator23K searches a year

02 · Price

A sale here is worth $43.06.

Listings sell for $43.06 on average, from $9.89 to $125.04. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $43.06 that is $11K to $22K a year per listing.

Average price
$43.06inside the $15 to $100 sweet spot
Price range
$9.89–$125.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$11K–$22K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #18 within Women's. It carries 12,856 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#18in Women's
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
12,856per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Eyebrow Epilator products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.

$0$16K$31K$47K$62K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

19

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

91%

Top 20: 100%

Open market

0%

  • Braun62%
  • Gillette Venus17%
  • VG VOGCREST7%
  • EVIEY5%
  • gurelax5%
  • Philips Beauty5%
  • Open — no brand owns it (0%)

Demand

Eyebrow Epilator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Eyebrow Epilator search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • braun face epilator23K/yr
  • braun face mini hair remover15K/yr
  • braun facial hair removal for women15K/yr
  • braun mini facial hair remover11K/yr
  • braun facespa pro7K/yr
  • braun face6K/yr
  • braun facial epilator7K/yr
  • braun facial hair remover3K/yr
  • braun face epilator for women2K/yr

Reviews and returns

What reviews say buyers love and hate about Eyebrow Epilator

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
22%of negative reviews mention “Durability”
1.1%of orders come back
“Did not last”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Eyebrow Epilator questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data