Is eyebrow dye medium brown profitable to sell on Amazon United States?

The niche generates $892K/yr across 12 tracked products. 90-day search growth is -8.7%. Flapen's verdict: Skip it (42/100).

How competitive is the eyebrow dye medium brown niche?

2 brands and 60 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in eyebrow dye medium brown?

Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 0.4%.

When does demand for eyebrow dye medium brown peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 4.8× the quietest.

What does it cost to enter the eyebrow dye medium brown niche?

Listings span $3.34–$9.19; the average listing price is $5.92 (sweet spot $15–$100). The average incumbent carries 20,718 reviews — the moat a new listing must climb.

eyebrow dye medium brown

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible15.8%

search→purchase rate — share of searches ending in a sale

Market size

Great$892K

$892K/yr · 954K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.7%

90-day search growth — must beat 0% to launch

Review moat

Bad20,717.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$5.92

avg listing price — sweet spot $15–$100

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$3.34–$9.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, eyebrow dye medium brown is a $892K/yr Amazon United States market (954K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 42/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

eyebrow dye medium brown market data

Units sold / yr: 125K–150K; avg 10,000–12,500/product
Revenue / yr: $740K–$888K; units × avg price
Conversion rate: 15.8%
Avg BSR: #82
Page quality: 0%
Prime: 100%
Sponsored: 58%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 128 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

e.l.f.98%
NYX PROFESSIONAL MAKEUP2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.8×

Open Trend

Top eyebrow dye medium brown search terms

elf eyebrow gel290K/yr -10.6%18.1% conv.
elf brow gel250K/yr -7.0%16.7% conv.
elf eyebrow92K/yr +6.1%8.1% conv.
elf brow78K/yr +7.4%8.7% conv.
elf brow lift52K/yr -4.3%16.4% conv.
elf gel30K/yr -58.9%4.6% conv.
cejas elf21K/yr -13.4%0.2% conv.
eyebrow gel elf22K/yr +9.3%13.3% conv.
brow gel elf13K/yr +14.2%11.4% conv.
elf clear brow gel16K/yr -7.3%15.6% conv.

All search terms

Top eyebrow dye medium brown products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

e.l.f. Brow Lift Clear Eyebrow Shaping Wax For Holding Brows In Place Creates A Fluffy Feathered Look Vegan & Cruelty-Free Clear

e.l.f.$6.004.6★14,087 rev

e.l.f. Clear Lash & Brow Mascara Gel Dual-Sided Flexible Hold Long-Lasting Clear Formula for Natural-Looking Brows & Defined Lashes

e.l.f.$5.774.5★28,476 rev

e.l.f. Brow Laminating Gel Strong-Hold Clear-Drying & Water-Resistant Brow Gel Creates Laminated Brows Comb & Sculpt Brows Vegan & Cruelty-free

e.l.f.$8.724.4★4,398 rev

e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Neutral Brown

e.l.f.$5.734.4★14,581 rev

e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Brunette

e.l.f.$5.714.4★14,581 rev

Newest

by launch date

e.l.f. Brow Laminating Gel Strong-Hold Clear-Drying & Water-Resistant Brow Gel Creates Laminated Brows Comb & Sculpt Brows Vegan & Cruelty-free

e.l.f.$8.724,398 rev

2y ago

e.l.f. Clear Lash & Brow Mascara Gel Dual-Sided Flexible Hold Long-Lasting Clear Formula for Natural-Looking Brows & Defined Lashes

e.l.f.$5.7728,476 rev

3y ago

e.l.f. Brow Lift Clear Eyebrow Shaping Wax For Holding Brows In Place Creates A Fluffy Feathered Look Vegan & Cruelty-Free Clear

e.l.f.$6.0014,087 rev

3y ago

e.l.f. Instant Lift Brow Pencil Dual-Ended Precision Brow Pencils For Shaping & Defining Eyebrows Vegan & Cruelty-Free Neutral Brown 2-Pack

e.l.f.$5.774,449 rev

4y ago

NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Eyebrow Gel - Clear

NYX PROFESSIONAL MAKEUP$9.1936,161 rev

5y ago

What buyers say about eyebrow dye medium brown

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“Amazing value”

Color15%

“Color is perfect”

Quality-Overall12%

“The quality of this gel is excellent”

Ease Of Use7%

“Easy to Use”

Eyelash Quality6%

“And the mascara is great too”

Durability5%

“has lasting stay power”

Adhesion/Stickiness4%

“Sticky”

Ease Of Application4%

“Smooth Application”

Advertised Vs Actual Product3%

“As described”

Efficiency3%

“It works really well”

What buyers complain about

Color15%

“not the correct color”

Moist/Dry9%

“Dried up”

Durability7%

“Fell Apart”

Value For Money5%

“Not worth the price”

Size-Overall5%

“It's a tiny bottle”

Adhesion/Stickiness5%

“Glue residue”

Residue4%

“White residue”

Functionality-Overall4%

“Did not work”

Quality-Overall4%

“Cheaply made”

Thickness3%

“It doesn't go on thick or clumpy”

Top return reasons

Color35%

Functionality-Overall11%

Adhesion/Stickiness10%

Advertised Vs Actual Product10%

Moist/Dry7%

Product Condition3%

Residue3%

Defective Material/Parts3%

Size-Overall3%

Value For Money2%

Common questions

Is eyebrow dye medium brown profitable to sell on Amazon United States?: The niche generates $892K/yr across 12 tracked products. 90-day search growth is -8.7%. Flapen's verdict: Skip it (42/100).
How competitive is the eyebrow dye medium brown niche?: 2 brands and 60 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in eyebrow dye medium brown?: Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 0.4%.
When does demand for eyebrow dye medium brown peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 4.8× the quietest.
What does it cost to enter the eyebrow dye medium brown niche?: Listings span $3.34–$9.19; the average listing price is $5.92 (sweet spot $15–$100). The average incumbent carries 20,718 reviews — the moat a new listing must climb.