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Eyebrow Dye Medium Brown

Fail

The top 5 brands take 100% of clicks, so Eyebrow Dye Medium Brown is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$892K/yr954K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
82%top-5 click share · 2 brands · 60 sellers

Flapen Score

Eyebrow Dye Medium Brown against its category

The dotted line is the Beauty & Personal Care average. Past it, Eyebrow Dye Medium Brown is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyebrow Dye Medium Brown market on Amazon at a glance

Shoppers on Amazon United States searched for Eyebrow Dye Medium Brown 954K times last year and spent an estimated $892K. All 2 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 15.8% of those searches ended in a purchase.

Shoppers searched for this 954K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $892K a year.

Searches, last 12 months
954K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
15.8%
Market size, estimated
$892Ka year
Peak month
March4.8× the quietest month
Top search term
elf eyebrow gel290K searches a year

02 · Price

A sale here is worth $5.92.

Listings sell for $5.92 on average, from $3.34 to $9.19. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 10,000 to 12,500 of them. At $5.92 that is $59K to $74K a year per listing.

Average price
$5.92under the $15 to $100 sweet spot
Price range
$3.34–$9.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
10,000–12,500
Revenue per listing a year
$59K–$74K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Eyes. It carries 20,718 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#82in Eyes
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
20,718per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Eyebrow Dye Medium Brown products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

60

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 198%
  • Brand 22%

Demand

Eyebrow Dye Medium Brown search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.8×

Search terms

Top Eyebrow Dye Medium Brown search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elf eyebrow gel290K/yr
  • elf brow gel250K/yr
  • elf eyebrow92K/yr
  • elf brow78K/yr
  • elf brow lift52K/yr
  • elf gel30K/yr
  • cejas elf21K/yr
  • eyebrow gel elf22K/yr
  • brow gel elf13K/yr
  • elf clear brow gel16K/yr

Reviews and returns

What reviews say buyers love and hate about Eyebrow Dye Medium Brown

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
15%of negative reviews mention “Color”
0.4%of orders come back
“not the correct color”
A buyer, on “Color”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Eyebrow Dye Medium Brown questions

Answered from the same tracked data.