Eyebrow Dye for Men

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $250K a year.

Searches, last 12 months

192K

Growth, 90 days vs prior 90

-21.0%

Conversion, latest week

7.8%

Market size, estimated

$250Ka year

Top search term

just for men beard dye dark brown61K searches a year

Listings sell for $16.72 on average, from $6.97 to $28.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $16.72 that is $17K to $21K a year per listing.

Average price

$16.72inside the $15 to $100 sweet spot

Price range

$6.97–$28.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

$17K–$21K

Returns

0.5%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #318 within Hair Coloring Products. It carries 7,570 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

91%

Out of stock, average day

0.0%

Average rank

#318in Hair Coloring Products

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

7,570per listing

Listings tracked

11

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months